2011 Trends to Watch: Media and Broadcast Technology
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Introduction
In this brief we look ahead to the key events and trends for media, entertainment, and publishing in 2011. We highlight commercial and operational challenges on buy-side and the areas of opportunity on sell-side for specialist and multi-industry IT vendors.
Features and benefits
Formerly competitive media enterprises will continue to collaborate in 2011 as they look to protect their value-chain position, drive supply-chain efficiency, and provide a framework for shared infrastructure investment. We look at the key projects, execution risks, and opportunities for IT vendors.Hybrid broadcast platforms will begin their journey to scale in 2011. Based on broadly supported web technologies, these new channels will give advertisers and service providers new routes to television audiences.Social platforms such as Facebook and Tencent's QQ demonstrate the power of social media as both hyper-personal infotainment platform and hyper-targeted marketing tool. The media enterprise is innovating to exploit audience clustering around these platforms. We look at how in 2011, the media enterprise will look to exploit the social channel.
Your key questions answered
Introduction
In this brief we look ahead to the key events and trends for media, entertainment, and publishing in 2011. We highlight commercial and operational challenges on buy-side and the areas of opportunity on sell-side for specialist and multi-industry IT vendors.
Features and benefits
- Understand the key events that will impact the media industry in 2011 and how your business can exploit these shifts.
- Discover some the key technology projects that are set to be the bellwether for media industry strategy in 2011.
Formerly competitive media enterprises will continue to collaborate in 2011 as they look to protect their value-chain position, drive supply-chain efficiency, and provide a framework for shared infrastructure investment. We look at the key projects, execution risks, and opportunities for IT vendors.Hybrid broadcast platforms will begin their journey to scale in 2011. Based on broadly supported web technologies, these new channels will give advertisers and service providers new routes to television audiences.Social platforms such as Facebook and Tencent's QQ demonstrate the power of social media as both hyper-personal infotainment platform and hyper-targeted marketing tool. The media enterprise is innovating to exploit audience clustering around these platforms. We look at how in 2011, the media enterprise will look to exploit the social channel.
Your key questions answered
- What are the challenges for the broadcast, entertainment, and publishing enterprise in 2011?
- How are the web, IT, and broadcast technology vendor ecosystems aligning to deliver technology strategies?
- What are the hot technology trends in the media and enterprise market set to be in 2011?
SUMMARY
Catalyst
Ovum view
Key messages
BUSINESS TRENDS AND TECHNOLOGY ENABLERS
Social media and broadcast collide
TREND 1: DEFENSIVE COLLABORATION
The fight for competitive scale
Broadcast and rich media service platform collaboration
IT vendors can facilitate defensive collaboration in the Cloud for the media enterprise
Strategic transformation also creates opportunity for tactical SaaS
TREND 2: NEW MODELS FOR TV DELIVERY
Momentum is building for the connected TV ecosystem
New digital distribution channels to TV audiences create challenges in managing and exploiting the content lifecycle
The courage to experiment
Exploiting metadata: the lion that is yet to roar
TREND 3: PROSPECTING FOR GROWTH ON THE SOCIAL FRONTIER
Extending audience engagement beyond the television viewing window, testing new product, and sweating the rights catalog
Facebook: the textbook “frenemy” for traditional media
TREND 4: PUBLISHING CONTINUES ITS TRANSFORMATION
After the hype of 2010, publishing enters the second phase of its latest metamorphosis
Evolution of the publishing technology ecosystem
RECOMMENDATIONS
Recommendations for media enterprises
Evaluate opportunities for strategic partnership, but continue to innovate tactically inside the enterprise
As content gets social, so must the media enterprise
Recommendations for vendors
Facilitate collaboration between competitive media enterprises that need to achieve scale
Media technology vendors also face a transformation challenge and must remain agile
Exploit high-performance, highly commoditized consumer technology and re-engineer for professional applications and hardware
APPENDIX
Further reading
Methodology
Author
Ovum Consulting
Disclaimer
Catalyst
Ovum view
Key messages
BUSINESS TRENDS AND TECHNOLOGY ENABLERS
Social media and broadcast collide
TREND 1: DEFENSIVE COLLABORATION
The fight for competitive scale
Broadcast and rich media service platform collaboration
IT vendors can facilitate defensive collaboration in the Cloud for the media enterprise
Strategic transformation also creates opportunity for tactical SaaS
TREND 2: NEW MODELS FOR TV DELIVERY
Momentum is building for the connected TV ecosystem
New digital distribution channels to TV audiences create challenges in managing and exploiting the content lifecycle
The courage to experiment
Exploiting metadata: the lion that is yet to roar
TREND 3: PROSPECTING FOR GROWTH ON THE SOCIAL FRONTIER
Extending audience engagement beyond the television viewing window, testing new product, and sweating the rights catalog
Facebook: the textbook “frenemy” for traditional media
TREND 4: PUBLISHING CONTINUES ITS TRANSFORMATION
After the hype of 2010, publishing enters the second phase of its latest metamorphosis
Evolution of the publishing technology ecosystem
RECOMMENDATIONS
Recommendations for media enterprises
Evaluate opportunities for strategic partnership, but continue to innovate tactically inside the enterprise
As content gets social, so must the media enterprise
Recommendations for vendors
Facilitate collaboration between competitive media enterprises that need to achieve scale
Media technology vendors also face a transformation challenge and must remain agile
Exploit high-performance, highly commoditized consumer technology and re-engineer for professional applications and hardware
APPENDIX
Further reading
Methodology
Author
Ovum Consulting
Disclaimer
