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2011 Trends to Watch: Healthcare Technology

October 2010 | 21 pages | ID: 2FA851BCF90EN
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Introduction

The healthcare technology market is changing fast. Providers and payers are coping with rising costs and restricted access to care and unwilling to compromise on the quality of care. The sustainability of many healthcare systems has become uncertain. Those factors, combined with ongoing government reforms to cope with tightened budgets, require further changes in the healthcare landscape.

Features and benefits
  • Gives an overview of the current operating environment for the Europen and North American healthcare markets.
  • Identifies drivers and barriers to healthcare technology, Highlights dominant business strategies, and explains how technology can enable the latter.
Highlights

At the same time as health insurers cut benefits to cope with exploding costs, consumers are increasingly taking responsibility for their own health. During 2011, Ovum anticipates that vendors will sell to a much higher degree than previous health devices and applications, using consumer mass-market channels to reach out to a wider audience.

Your key questions answered
  • Exploding costs for healthcare provision challenge the sustainability of healthcare systems and encourage the adoption of IT.
  • Governments continue to shape the adoption of IT to reduce the costs of healthcare delivery.
  • Consumerization of healthcare helps prevention of sickness.

SUMMARY

Catalyst
Ovum view
Key messages

BUSINESS TRENDS AND TECHNOLOGY ENABLERS

Spending on healthcare is rising continuously

EXPLODING HEALTHCARE COSTS CHALLENGE SUSTAINABILITY OF MANY SYSTEMS

Rising costs of healthcare provision
Increasing healthcare expenditures in the US
Healthcare systems become increasingly unsustainable
Hospitals cave in under the financial pressure and consolidate
The healing properties of IT
Investment priorities in 2011
Momentum is building for telehealth adoption

GOVERNMENTS CONTINUE TO SHAPE THE ADOPTION OF IT TO REDUCE THE COSTS OF HEALTHCARE DELIVERY

Government initiatives boost deployment of healthcare IT
Shared services and G-Cloud need to be high on the agenda
What happens to all those files? Storage requirements have a business face

CONSUMERIZATION OF HEALTHCARE HELPS PREVENTION OF SICKNESS

Prevention saves much needed resources
Individuals start looking after their own health
The consumerization of healthcare

RECOMMENDATIONS

Recommendations for healthcare providers
Consider SaaS delivery models
Make the most of your IT investment - keep it interoperable
Start implementing your EHR now
Recommendations for vendors targeting the healthcare market
Showcase the benefits of your solution
Support interoperability
Educate and trade
Alternative views

APPENDIX

Further reading
Methodology
Author
Ovum Consulting
Disclaimer

TABLES

Table: Business and technology enablers in the healthcare technology

FIGURES

Figure: CIOs slightly more optimistic on the healthcare IT budget in 2011
Figure: Healthcare CIOs IT priorities for 2011


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