2011 Trends to Watch: education technology

Date: September 22, 2010
Pages: 25
Price:
US$ 1,895.00
Publisher: Ovum
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: 2380F21A5FBEN
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2011 Trends to Watch: education technology
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Introduction

Emerging from the worst of the economic crisis, the higher education industry is facing a confluence of events: record enrollments, reduced endowments and public funding, and a surge of technological innovation. Higher education will continue to face unpredictability in 2011 as consumer technology trends create an added strain on the institution's technology infrastructure.

Features and benefits
  • Offers insight into factors driving higher education’s need for technology and how vendors can help institutions overcome market challenges.
  • Explains the state of the education industry and its technology market across various global regions. Highlights new and upcoming consumer technology trends that will influence and change how institutions operate over time.
Highlights

IT spending must grow in 2011, but the economic strain is still palpable. Therefore, institutions will squeeze existing IT investments for all they are worth. Cost-conscious institutions will seek open-source solutions to drive down costs in 2011.Technology that promotes collaboration and interactivity will become a valuable differentiator for institutions in 2011. To that end, uptake of online learning will accelerate in the coming year.Ubiquitous connectivity will be imperative in 2011 as each incoming class enters with new mobile devices. With the proliferation of new channels, content will surge to unprecedented volumes, urging institutions to ramp up investments in ECM.

Your key questions answered
  • Gain insight into the scope of the higher education market and opportunities for market penetration.
  • Understand the market factors influencing investments in technology today and in the future.
  • Develop a deep knowledge of market trends in order to develop more effective product development strategies.

SUMMARY

Catalyst
Ovum view
Key messages

BUSINESS TRENDS AND TECHNOLOGY ENABLERS

Key trends and enablers summarized

IT SPENDING MUST GROW IN 2011, BUT THE ECONOMIC STRAIN IS STILL PALPABLE

Education is top of mind in the US, but where one area gains funding, others are seeing cuts
Asia-Pacific also faces budget cuts but IT investments will endure
Economic uncertainty will severely impact European institutions, particularly the UK and Eastern Europe
Cost-conscious institutions will seek open-source solutions to drive down costs in 2011
Adoption of open standards will surpass proprietary technology

INSTITUTIONS WILL SQUEEZE EXISTING IT INVESTMENTS FOR ALL THEY ARE WORTH

Institutions aim to become more agile with technology
Demand for hard-number results will rise in 2011, pushing vendors to prove their worth

FOSTERING COLLABORATION AND INTERACTIVITY WILL BE AN IMPORTANT DIFFERENTIATOR FOR INSTITUTIONS IN 2011

Opening up avenues for discovery
With new channels, content will surge to unprecedented volumes in 2011, urging institutions to ramp up investments in ECM

UPTAKE OF ONLINE LEARNING WILL ACCELERATE 2011

Institutions are building their online presence
Online learning gets personal

CONSUMER ELECTRONICS ARE CHANGING THE WAY STUDENTS LEARN AND ENGAGE

Mobile devices meet student preference for on-demand access
Rise of e-books creates new touch points and will shake up the textbook industry in 2011

RECOMMENDATIONS

Recommendations for institutions
Identify and be responsive to student preferences
Consider technologies that promote collaboration
Be receptive, not defensive, as e-books and the mobile devices proliferate
Recommendations for vendors
Evangelize open standards and "vanilla" implementations
Let the numbers do the talking
Be prepared to capture a deluge of data and transform it into actionable insight

APPENDIX

Further reading
Methodology
Author
Ovum Consulting
Disclaimer

TABLES

Table: Business and technology enablers in education technology

FIGURES

Figure: Total cost of annual attendance at a higher education institution broken down into average paid by each source, 2009 and 2010
Figure: Cost-saving measures families are taking to pay for college
Figure: Total IT spending by institution level (North America), 2008–13
Figure: Total IT spending by institution level (Asia-Pacific), 2008–13
Figure: Total IT spending by institution level (Europe), 2008–13
Figure: Major strategic goals of education technology decision-makers
Figure: Content management is a priority in education
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