Set Top Box Industry in India (2011-15)
EXECUTIVE SUMMARY
The sale of Set Top Boxes is growing at a rapid pace in India with a compounded annual growth rate of 22.3 per cent. In the past few years there has been a phenomenal shift from analogue cable signals to digital transmission using Set Top Box (STB) as the underlining Technology.
Trends in the Industry
The increase in digital TV homes has further boosted the growth of Set Top Boxes (STBs). With the increasing number of Television households in India there is a great potential for Set Top Box industry in India not only for the foreign manufacturers but also for the local Indian manufacturers.
Benefits like clarity of digital picture, the availability of more channels, Video on demand and Digital video recording (DVR) have helped in increasing the demand Set Top Boxes (STBs).
SCOPE OF THE REPORT
REASONS TO BUY
The sale of Set Top Boxes is growing at a rapid pace in India with a compounded annual growth rate of 22.3 per cent. In the past few years there has been a phenomenal shift from analogue cable signals to digital transmission using Set Top Box (STB) as the underlining Technology.
Trends in the Industry
- Global companies are eyeing India as a manufacturing base
- Increasing market share of Pay TV
- Mandatory digitization
The increase in digital TV homes has further boosted the growth of Set Top Boxes (STBs). With the increasing number of Television households in India there is a great potential for Set Top Box industry in India not only for the foreign manufacturers but also for the local Indian manufacturers.
Benefits like clarity of digital picture, the availability of more channels, Video on demand and Digital video recording (DVR) have helped in increasing the demand Set Top Boxes (STBs).
SCOPE OF THE REPORT
- STB Industry in India at a glance
- Emerging trends in the industry like increasing market share of Pay TV, global companies eyeing India as a manufacturing base and mandatory digitization
- Factors driving growth, Issues & Challenges
- Government Regulations & Initiatives in Indian market
- Major players
- Forecasts
REASONS TO BUY
- To understand the various factors which are fuelling the growth and those which are/will be critical for the industry performance in the near term
- Comprehensive report covering all the aspects required to understand the industry performance and future prospects.
- The report elucidates the current market scenario of the industry and forecasts key parameters which helps to anticipate the industry performance
1. OVERVIEW
1.1 Structure of the Industry
1.1.1 Direct-to-home satellite boxes
1.1.3 Internet Protocol Television (IPTV) Set Top Box
1.1.4 Professional set top box
1.1.5 Hybrid set top box
2. DEMAND SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Growth in TV households
3.2 Increasing sale of LCD TV
3.3 TV services in remote areas via DTH
4. EMERGING TRENDS IN THE INDUSTRY
4.1 Global companies are eyeing India as a manufacturing base
4.2 Increasing market share of Pay TV
4.3 Mandatory digitization
5. GOVERNMENT REGULATIONS & INITIATIVES
6. SWOT ANALYSIS
6.1 Strengths
6.1.1 Growth in DTH, IPTV, Digital CAS
6.1.2 Variety of STBs
6.1.3 Suitable for Far Flung areas
6.2 Weakness
6.2.1High capital outlays
6.2.2 High energy consumption
6.2.3 Hindrance in manufacturing
6.3 Opportunities
6.3.1 Technological advancement
6.3.2 Mandatory digitization
6.3.4 Government Support
6.4 Threat
6.4.1 Mobile TV
6.4.2 Free-to-air channels
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8. KEY PLAYERS
8.1Huwaei
8.2 Pace
8.3 MCBS PVT LTD
8.4 Bharat Electronics
8.5 Indieon Technologies
9.THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11. FORECAST
12. ANNEXURE
1.1 Structure of the Industry
1.1.1 Direct-to-home satellite boxes
1.1.3 Internet Protocol Television (IPTV) Set Top Box
1.1.4 Professional set top box
1.1.5 Hybrid set top box
2. DEMAND SUPPLY SCENARIO
3. INDUSTRY GROWTH DRIVERS
3.1 Growth in TV households
3.2 Increasing sale of LCD TV
3.3 TV services in remote areas via DTH
4. EMERGING TRENDS IN THE INDUSTRY
4.1 Global companies are eyeing India as a manufacturing base
4.2 Increasing market share of Pay TV
4.3 Mandatory digitization
5. GOVERNMENT REGULATIONS & INITIATIVES
6. SWOT ANALYSIS
6.1 Strengths
6.1.1 Growth in DTH, IPTV, Digital CAS
6.1.2 Variety of STBs
6.1.3 Suitable for Far Flung areas
6.2 Weakness
6.2.1High capital outlays
6.2.2 High energy consumption
6.2.3 Hindrance in manufacturing
6.3 Opportunities
6.3.1 Technological advancement
6.3.2 Mandatory digitization
6.3.4 Government Support
6.4 Threat
6.4.1 Mobile TV
6.4.2 Free-to-air channels
7. PORTERS 5 FORCES
7.1 Bargaining power of buyers
7.2 Bargaining power of suppliers
7.3 Threat of substitutes
7.4 Rivalry among existing players
7.5 Threat of new entrants
8. KEY PLAYERS
8.1Huwaei
8.2 Pace
8.3 MCBS PVT LTD
8.4 Bharat Electronics
8.5 Indieon Technologies
9.THE HERFINDAHL-HIRSCHMAN INDEX
10. INDUSTRY PERFORMANCE
11. FORECAST
12. ANNEXURE
LIST OF TABLES AND FIGURES
Figure 1 Pay TV & digital TV subscription in India (mn, 2010-2015E)
Figure 2 Digital transmission Process
Figure 3 Demand for digital cable over analog cable( mn,2011-2015E)
Figure 4 Types of Set Top Box
Figure 5 Global hybrid Set Top Box installed (mn, 2010-2015E)
Figure 6 Growth in Digital TV households (mn, 2010-2015E)
Figure 7 Increasing number of C&S TV Sets (mn, 2011-2015E)
Figure 8 Increasing number of DTH TV Sets
Figure 9 STB growth (2014E)
Figure 10 Share of imports and domestic produce (2011)
Figure 11 STB exporters to India
Figure 12 Increasing STB Imports in India
Figure 13 Growth in TV households (mn, FY11-FY15E)
Figure 14 Urban Television Households in India (2012)
Figure 15 Rural Television Households in India (2012)
Figure 16 Share of Flat TV over CRT TV Sets
Figure 17 Pay TV market share (%, 2007-2013E)
Figure 18 Proposed timeline for digitization
Figure 19 Expected Digitization expenditure by Govt. (mn, 2011-2014E)
Figure 20 Growth in Pay TV households (%, 2004-2013E)
Figure 21 Types of STB
Figure 22 Expenditure by DTH service providers to acquire STBs
Figure 23 Energy consumed by STBs
Figure 24 Key mobile TV players
Figure 25 Key Players
Figure 26 Types of Set Top Box by Huwaei
Figure 27 Types of Set Top Box manufactured by MCBS
Figure 28 Types of STB Manufactured by Bharat Electronics
Figure 29 Types of Set Top Box by Indieon Technology
Figure 30 Market Concentration
Figure 31 Increase in worldwide shipment of STBs (2011-2015)
Figure 32 Television industry size (US$ bn, 2010-2015E)
Figure 33 Expected Government Expenditure towards digitization
LIST OF TABLES
Table 1 Negotiating Leverage of Buyers
Table 2 Negotiating Leverage of Suppliers
Table 3 Threat of Substitutes
Table 4 Degree of Rivalry
Table 5 Threat of New Entrants
Figure 1 Pay TV & digital TV subscription in India (mn, 2010-2015E)
Figure 2 Digital transmission Process
Figure 3 Demand for digital cable over analog cable( mn,2011-2015E)
Figure 4 Types of Set Top Box
Figure 5 Global hybrid Set Top Box installed (mn, 2010-2015E)
Figure 6 Growth in Digital TV households (mn, 2010-2015E)
Figure 7 Increasing number of C&S TV Sets (mn, 2011-2015E)
Figure 8 Increasing number of DTH TV Sets
Figure 9 STB growth (2014E)
Figure 10 Share of imports and domestic produce (2011)
Figure 11 STB exporters to India
Figure 12 Increasing STB Imports in India
Figure 13 Growth in TV households (mn, FY11-FY15E)
Figure 14 Urban Television Households in India (2012)
Figure 15 Rural Television Households in India (2012)
Figure 16 Share of Flat TV over CRT TV Sets
Figure 17 Pay TV market share (%, 2007-2013E)
Figure 18 Proposed timeline for digitization
Figure 19 Expected Digitization expenditure by Govt. (mn, 2011-2014E)
Figure 20 Growth in Pay TV households (%, 2004-2013E)
Figure 21 Types of STB
Figure 22 Expenditure by DTH service providers to acquire STBs
Figure 23 Energy consumed by STBs
Figure 24 Key mobile TV players
Figure 25 Key Players
Figure 26 Types of Set Top Box by Huwaei
Figure 27 Types of Set Top Box manufactured by MCBS
Figure 28 Types of STB Manufactured by Bharat Electronics
Figure 29 Types of Set Top Box by Indieon Technology
Figure 30 Market Concentration
Figure 31 Increase in worldwide shipment of STBs (2011-2015)
Figure 32 Television industry size (US$ bn, 2010-2015E)
Figure 33 Expected Government Expenditure towards digitization
LIST OF TABLES
Table 1 Negotiating Leverage of Buyers
Table 2 Negotiating Leverage of Suppliers
Table 3 Threat of Substitutes
Table 4 Degree of Rivalry
Table 5 Threat of New Entrants
