Outdoor Advertising Market Report: 2009 Edition
Corporate spending on advertising in likely to remain low following the failure of some of the most well-known institutions worldwide. Decline in advertising demand is expected to more severe in financial services, real estate and automotive sector.
Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment is expected to register a strong growth in the coming years. After online advertising segment, the outdoor advertising segment has been the most dynamic in recent years. Outdoor advertising has been capturing share of advertising from television, radio, and newspaper.
The adoption of digital technology is driving growth of outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.
The United States has one of the highest growth rates in the outdoor advertising market. China has also registered remarkable growth in outdoor advertising market in recent years. The share of Chinese outdoor spending of the total advertising spend, is several times the world average.
The three leading competitors in the global outdoor advertising business are Clear Channel Outdoor, JCDecaux and CBS Outdoor. Together they have about thirty percent share of the global outdoor market. JCDecaux is the number one Street Furniture player worldwide and the number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor.
The report analyzes the global outdoor advertising market. It analyzes the worldwide, US, UK, China, Russia and Ukraine market. Apart from providing a competitive landscape of the market, the report also profiles the major players. It also analyzes the potential opportunities and discusses outlook of the market.
Traditional media platforms like television, radio and newspapers, are operating under tremendous pressure in the current economic recession. However, outdoor advertising segment is expected to register a strong growth in the coming years. After online advertising segment, the outdoor advertising segment has been the most dynamic in recent years. Outdoor advertising has been capturing share of advertising from television, radio, and newspaper.
The adoption of digital technology is driving growth of outdoor segment. Digital outdoor technology combines the traditional strengths of outdoor with unique targeting opportunities. Another key reason behind rapid growth of outdoor advertising is the low cost of this medium compared with the more expensive advertising mediums.
The United States has one of the highest growth rates in the outdoor advertising market. China has also registered remarkable growth in outdoor advertising market in recent years. The share of Chinese outdoor spending of the total advertising spend, is several times the world average.
The three leading competitors in the global outdoor advertising business are Clear Channel Outdoor, JCDecaux and CBS Outdoor. Together they have about thirty percent share of the global outdoor market. JCDecaux is the number one Street Furniture player worldwide and the number one outdoor company in Asia and Europe. Outdoor advertising in US is a duopoly between CBS and Clear Channel Outdoor.
The report analyzes the global outdoor advertising market. It analyzes the worldwide, US, UK, China, Russia and Ukraine market. Apart from providing a competitive landscape of the market, the report also profiles the major players. It also analyzes the potential opportunities and discusses outlook of the market.
1. OUTDOOR ADVERTISING: AN OVERVIEW
Billboard Advertising
Transit Displays
Street Furniture Displays
Alternative Media
2. GLOBAL ADVERTISING MARKET
Market Segments by Media
Advertising Revenues by Country
Key Sectors of Ad Spend
3. GLOBAL OUTDOOR ADVERTISING MARKET
Market Value
Growth Rate
Market Growth by Region
Growth Forecast by Media
4. UNITED STATES OUTDOOR ADVERTISING MARKET
Market Value
Market Size by Segments
Ad Spending Projections
5. UNITED KINGDOM OUTDOOR ADVERTISING MARKET
Outdoor Advertising Revenue
Outdoor Advertising Share
Top Outdoor Advertisers
6. CHINA OUTDOOR ADVERTISING MARKET
Market Value
Market Size Breakdown by Segments
Growth Comparison
7. UKRAINE OUTDOOR ADVERTISING MARKET
Market Value
8. RUSSIA OUTDOOR ADVERTISING MARKET
Market Value
Market Size by Segments
9. DIGITAL SIGNAGE MARKET
Global Market Size
Market Size of Major Countries
10. COMPETITIVE LANDSCAPE
Market Share
Financial Comparison
11. MARKET FORECAST
Global Market
United States
Europe
12. COMPANY PROFILES
12.1 Clear Channel Outdoor
Overview
Financial Summary
12.2 JCDecaux
Overview
Financial Summary
12.3 CBS Outdoor
Overview
Financial Summary
12.4 Lamar Advertising
Overview
Financial Summary
LIST OF TABLES
Global Media Spend in Key Sectors (2007)
Advertising Revenues by Medium (2007) - Leading Countries
Top 10 Advertising Markets by Expenditure (2010E)
Share of Outdoor Advertising Spending in Ad Spend by Country (2007)
Fastest-growing Outdoor Markets Worldwide (2007)
US Outdoor Advertising Market Breakdown by Segment (2002-07)
US Advertising Spending Estimates (2008-10E)
UK Total Outdoor Revenue by Quarter (2007-08)
UK Outdoor Share of Advertising Revenue (2001-08)
UK Outdoor Advertising Revenue by Segment (2007-08)
UK Digital Outdoor Revenue by Quarter (2007-08)
Top 20 Outdoor Advertisers (UK) - 2009
Top 20 Outdoor Advertising Categories (UK) - 2009
Advertising Expenditure by Segment in China
Chinese Outdoor Market Share (2007)
US Out-of-Home Advertising Growth Forecast (2008-10)
Western Europe: Out-of-home Advertising Revenue Forecast (2007-12E)
Europe: Total Out-of-home Market Forecast (2007-12E)
Europe: Digital Out-of-home Advertising Revenue Forecast (2007-12E)
Global Media Spend in Key Sectors (2007)
Advertising Revenues by Medium (2007) - Leading Countries
Top 10 Advertising Markets by Expenditure (2010E)
Share of Outdoor Advertising Spending in Ad Spend by Country (2007)
Fastest-growing Outdoor Markets Worldwide (2007)
US Outdoor Advertising Market Breakdown by Segment (2002-07)
US Advertising Spending Estimates (2008-10E)
UK Total Outdoor Revenue by Quarter (2007-08)
UK Outdoor Share of Advertising Revenue (2001-08)
UK Outdoor Advertising Revenue by Segment (2007-08)
UK Digital Outdoor Revenue by Quarter (2007-08)
Top 20 Outdoor Advertisers (UK) - 2009
Top 20 Outdoor Advertising Categories (UK) - 2009
Advertising Expenditure by Segment in China
Chinese Outdoor Market Share (2007)
US Out-of-Home Advertising Growth Forecast (2008-10)
Western Europe: Out-of-home Advertising Revenue Forecast (2007-12E)
Europe: Total Out-of-home Market Forecast (2007-12E)
Europe: Digital Out-of-home Advertising Revenue Forecast (2007-12E)
LIST OF CHARTS
Market Segments
Share of Global Advertising Expenditure by Media (2010E)
Share of Worldwide Advertising Spend by Media (2006-10E)
Advertising Revenues (2007) - Leading Countries
Global Outdoor Advertising Expenditure (2005-07)
Worldwide Outdoor Advertising Market – Growth Rate (2001-10E)
Share of Outdoor Ad Expenditure in Global Ad Expenditure (2005-10)
Growth Forecast by Media (CAGR 2008-10)
US Outdoor Advertising Expenditure (2002-07)
CPM Comparison by Media (2007)
Chinese Advertising Market (2001-07)
Comparative Ad Spend Growth Rate by Country (2007)
Adspend Mix in China (2007)
Adspend Mix for Outdoor Media in China (2007)
Ukraine Outdoor Advertising Market (2002-10E)
Russian Outdoor Advertising Expenditure (2002-10E)
Russian Media Market Breakdown by Segment (2007/10E)
Global Digital Signage Market Size (2005-07)
Digital Signage Market of Leading Countries (2007)
Outdoor Revenues of Major Companies (2007)
Global Outdoor Advertising – Market Share (2007)
EBITDA Margin Comparison (2008E)
Growth in GDP Vs Outdoor Ad Spend (2001-07)
Global Outdoor Advertising Expenditure: Forecast (2008-10)
Clear Channel Revenues: Actual and Projected (2008-10E)
Clear Channel Outdoor: Revenues by Segment (2007)
Clear Channel Outdoor: Revenues Split by Region - 2007
JCDecaux Revenues: Actual and Projected (2008-10)
JCDecaux: Revenues by Segment (2007)
JCDecaux: Revenues Split by Region - 2007
CBS Revenues: Actual and Projected (2008-10)
CBS: Revenues by Segment (2007)
CBS: Revenues Split by Region - 2007
Lamar Revenues: Actual and Projected (2008-10)
Lamar: Revenues by Segment (2007)
Market Segments
Share of Global Advertising Expenditure by Media (2010E)
Share of Worldwide Advertising Spend by Media (2006-10E)
Advertising Revenues (2007) - Leading Countries
Global Outdoor Advertising Expenditure (2005-07)
Worldwide Outdoor Advertising Market – Growth Rate (2001-10E)
Share of Outdoor Ad Expenditure in Global Ad Expenditure (2005-10)
Growth Forecast by Media (CAGR 2008-10)
US Outdoor Advertising Expenditure (2002-07)
CPM Comparison by Media (2007)
Chinese Advertising Market (2001-07)
Comparative Ad Spend Growth Rate by Country (2007)
Adspend Mix in China (2007)
Adspend Mix for Outdoor Media in China (2007)
Ukraine Outdoor Advertising Market (2002-10E)
Russian Outdoor Advertising Expenditure (2002-10E)
Russian Media Market Breakdown by Segment (2007/10E)
Global Digital Signage Market Size (2005-07)
Digital Signage Market of Leading Countries (2007)
Outdoor Revenues of Major Companies (2007)
Global Outdoor Advertising – Market Share (2007)
EBITDA Margin Comparison (2008E)
Growth in GDP Vs Outdoor Ad Spend (2001-07)
Global Outdoor Advertising Expenditure: Forecast (2008-10)
Clear Channel Revenues: Actual and Projected (2008-10E)
Clear Channel Outdoor: Revenues by Segment (2007)
Clear Channel Outdoor: Revenues Split by Region - 2007
JCDecaux Revenues: Actual and Projected (2008-10)
JCDecaux: Revenues by Segment (2007)
JCDecaux: Revenues Split by Region - 2007
CBS Revenues: Actual and Projected (2008-10)
CBS: Revenues by Segment (2007)
CBS: Revenues Split by Region - 2007
Lamar Revenues: Actual and Projected (2008-10)
Lamar: Revenues by Segment (2007)
