Online Books: Market Research Report

August 2009 | 807 pages | ID: OCB721556B9EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Online Books in US$ Million by the following product segments: - Consumer Books, Children's Books, and Academic & Professional Books.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

Annual forecasts are provided for each region for the period of 2006 through 2015.

A five-year historic analysis is also provided for these markets.

The report profiles 283 companies including many key and niche players worldwide such as Alibris, Amazon.com Inc., AbeBooks, Barnes & Noble, Inc., Books24X7, Books-A-Million, Inc, Borders Group, Inc., eBay Inc., Kinokuniya Company Ltd., Wal-Mart Stores, Inc., WHSmith Plc., Waterstone's Booksellers Limited, and Yes24.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study
Consumer Books
Children’s Books
Academic & Professional Books

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

Technological Advancements Boost Content Digitization
Books – The Most Popular Online Purchase

Table 1. Global Online Purchases (2009E): Percentage of Internet Users Purchasing Books, Apparel, Electronic Goods, Airline Tickets, and Consumer Electronics (includes corresponding Graph/Chart)

Table 2. Percentage Share of Worldwide Internet Users Purchasing Books Online (2008) (includes corresponding Graph/Chart)

Factors Affecting Online Purchasing
Current and Future Analysis
Convenience and Discounts Propel Online Book Sales
Price Competition at Online Stores Benefits Buyers
Amazon – Leader in the Online Books Market

2. MARKET DYNAMICS

Buyers and Sellers Accrue Cost Savings
Children’s Books – Active Adopters of Digital Technology
Thriving Market for Online Used Books
Publishers Woo Libraries to Increase E-Book Sales
E-Books to Impact Sales of Traditional Book Stores
Kindle & EPUB Format Trigger Growth
Major Trends in the E-Books Market
Technology to Spur E-Reader Adoption
Publishers Remove AudioBook Piracy Protection
Evolution of the Mass Consumer Category
Younger Readers – The Most Sought After Market
Research – Benefiting from E-Book Features
Lack of Standard Format – A Major Issue
E-Readers Face Competition From Emerging Devices
Rising Competition Prompts E-Book Manufacturers to Innovate
Standard Book Layout and Typography Hamper Reading Experience

3. AN INTRODUCTION TO DIGITAL PUBLISHING INDUSTRY

Introduction
e-Publishing
Benefits of e-Publishing
Online Publishing – A Popular Choice for Authors

4. ONLINE BOOKS – AN INTRODUCTION

Defining Online Books
Advantages of Online Book Retailing
Unlimited Selection
Competitive Pricing
Creating Proprietary Content
Customizing and “Up-selling”
Reduced Dependence on Distributors
Online Books Retailing – Key Issues
Piracy: A Major Concern Confronting the E-Books Market
Key Segments
Consumer Books
Children’s Books
Academic & Professional Books

5. THE E-BOOK INDUSTRY – A HIGH POTENTIAL MARKET

E-Books: Redefining the Book Industry
Factors Influencing Growth
Competition
Kindle Faces Stiff Competition from iPhone’s Stanza
Google’s E-book Plans Threatens Amazon’s Predominance
Anticipated Influx of New E-Book Readers

6. AN INTRODUCTION TO E-BOOKS

E-Books – A Conceptual Definition
A Historical Background
Evolution of E-Books Market – A Glance At the Past
Benefits of E-Books
Barriers for Adoption of E-Books
Portability and IP Protection
E-Reader Devices & Software
Cultural Barriers

7. E-BOOKS – OVERVIEW OF COMPONENTS, FORMATS & DISTRIBUTION

Constituents of E-Books
Hardware
E-Book Reader Devices
List of E-Book Readers
E-Readers for Mobile Devices
Software
Creation Software
Reader Software
Authoring Software
E-Book File
E-Book Formats
PDF – The Most Popular E-Book Format

Table 3. Leading Formats in the Global E-Books Market (2008): Percentage Share Breakdown of Downloads for PDF, eReader, Plucker, Large Print PDF, Palm Doc, iSilo, Kindle, Mobipocket, RTF and ePub (includes corresponding Graph/Chart)

E-Book Publishing
Distribution of E-Books
Distribution Model for Traditional/Online Books
Digital Rights Management

8. PRODUCT/SERVICE INTRODUCTIONS

Amazon Launches The Kindle DX
Fujitsu Frontech Launches Color E-Book Reader
Interead Launches Cool-er E-Book Reader
Read An E-Book Week Introduces New Website
Barnes & Noble Introduces Reader for BlackBerry
Elonex Launches eBook Reader with Borders UK
Books-A-Million to Introduce Twilight Saga Book Club
Blackstone Audiobooks to Release James Bond Audiobooks
Borders® Unveils Borders.com
Safari Books Online Introduces Safari Bookbag
The Globe and Mail to Launch Online Books Website
The Bookcase Introduces Online Bookstore
Books First Unveils Online Bookstore
Whitcoulls Expands its Online Books Collection
I.I.I Introduces New Online Bookstore
AbeBooks.com Unveils AbeBooks.it
Abebooks.Com Launches Gojaba.Com
Dennis Publishing to Introduce iMotor
Big Universe Unveils BigUniverse.com
AbeBooks.com Introduces Novel Online Book Recommendation System
Google and Bavaria State Library To Launch Books Online
E-Yearbook.com Launches Website for Old College Yearbooks
Motivate Publishing Launches booksarabia.com
Amazon Join Hands with Maruzen

9.RECENT INDUSTRY ACTIVITY

Barnes & Noble Acquires Fictionwise
Amazon Takes Over LexCycle
Google to Enter e-Book Market
Penguin and Founder Apabi Ink Distribution Agreement
Thalia to Sell Books to Sony Reader Users at a Discounted Price
PVI Enters into Agreement with E Ink Corp
Safari® Books Online Bags GSA Schedule Contract
Woogi World Collaborates with Publishing Industry for Children's Books
JWS and YBP Ink Agreement Over Online Books
Amazon Takes Over Audible
Amazon.com Acquires AbeBooks
Amazon Acquires Shelfari
Ambassadors to Acquire BookRags
Platinum Studios Acquires WOWIO
GameStop to Take Over Free Record Shop
Follett to Acquire The Varsity Group
AbeBooks.com Acquires Chrislands
Borders Divests Select Asian Businesses
Times Internet Invests in Webnotions
Gojaba.com Forays into the Brazilian Online Bookselling Market
Alibris Launches New Services
ICDL and Google Ink an Agreement
DailyLit Signs an Agreement With Oxford University
Adlibris Enters the Danish Market
Indonesia Introduces Online Book Program
Indiatimes Acquires Stake in Webnotions
ebrary® Joins Hands with OUP
Penguin to Launch Titles for ePub
RBS Becomes Member of Google Book Search Publisher Partner Program
Dangdang.com Inks Agreement with CPG
Alibris Develops Borders Marketplace for the Borders Group
Thrift Recycling Management to Acquire Discover Books
Fictionwise Takes Over eReader.com
Apress Inks Agreement with Safari Books Online
OCLC Signs Agreement with Recorded Books
CDON AB Acquires Finnish Online Bookstore
ValueSetters Merges with 30fold LLC
BookSurge and Kirtas Collaborate with Universities & Public Libraries
Princeton University Library Partners with Google
a1books Forays into the Indian Online Retail Market
Google Partners with Texas Varsity
Telmex Partners with ClickandBuy and e-Libro
Ingenta Eyes Online Book Market

10.FOCUS ON SELECT PLAYERS

Alibris (US)
Amazon.com Inc. (US)
AbeBooks (Canada)
Barnes & Noble, Inc. (US)
Books24x7, Inc. (US)
Books-A-Million, Inc (US)
Borders Group, Inc. (US)
eBay Inc. (US)
Kinokuniya Company Ltd. (Japan)
Wal-Mart Stores Inc (US)
WHSmith Plc (UK)
Waterstone's Booksellers Limited (UK)
Yes24 (South Korea)

11. GLOBAL MARKET PERSPECTIVE

Table 4. World Recent Past, Current & Future Analysis for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 5. World Historic Review for Online Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 6. World 11-Year Perspective for Online Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart)

Table 7. World Recent Past, Current & Future Analysis for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 8. World Historic Review for Online Consumer Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 9. World 11-Year Perspective for Online Consumer Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart)

Table 10. World Recent Past, Current & Future Analysis for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 11. World Historic Review for Online Children's Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 12. World 11-Year Perspective for Online Children's Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart)

Table 13. World Recent Past, Current & Future Analysis for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 14. World Historic Review for Online Academic & Professional Books by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 15. World 11-Year Perspective for Online Academic & Professional Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of World Markets for Years 2005, 2009 & 2015 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. MARKET ANALYSIS

Outlook
Digitalization: The Buzz in Books Business

Table 16. Online Sales (Value) as a % of Total Retail Sales in the US (2006 & 2010P): Breakdown for Select Categories (includes corresponding Graph/Chart)

Table 17. Penetration Rate (%) of Online Books Business in the US (2004-2008) (includes corresponding Graph/Chart)

Tracking Purchase Patterns
Fast Facts
Online Book Sales in the US – An Overview

Table 18. US Books Market (2007-2008): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart)

Table 19. Leading Channels for Book Sales in the US (2007 & 2008): Percentage Share Breakdown of Volumes Sales for Chain Bookstores, Online Booksellers, Independent Booksellers and Others (includes corresponding Graph/Chart)

Table 20. Leading Channels for Audio Book Sales in the US (2008): Percentage Share Breakdown of Volume Sales for Library, Bookstore, Online Retailer and Others (includes corresponding Graph/Chart)

Economy and Book Sales
Used Books Market: Advantage Online
E-Books Market: Exhibiting Maximum Potential
EPUB Format Propels E-Book Sales
Penetration Level of E-Books in US Households

Table 21. Penetration Rate (%) of MP3 and E-Books in US Households

Higher Education Course Materials: Print Versus Digital Formats
Competition in the Online Books Retail Market

Table 22. Leading Players in the US Online Books Market (2007-2008): Percentage Share Breakdown of Consumer Retail Spending for Amazon.com, B&N.com, Books-A-Million and Others (includes corresponding Graph/Chart)

Product/Service Launches
Strategic Corporate Developments
Key Players
Alibris
Amazon.com Inc.
Barnes & Noble, Inc.
Books24x7, Inc.
Books-A-Million, Inc
Borders Group, Inc.
eBay Inc.
Wal-Mart Stores Inc

B. MARKET ANALYTICS

Table 23. US Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 24. US Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 25. US 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

2. CANADA

A. MARKET ANALYSIS

Outlook
Book Retailing in Canada
Distribution Scenario

Table 26. Retail Sales of Books in Canada (2008): Percentage Share Breakdown of Volume Sales by Retail Channel (includes corresponding Graph/Chart)

Online Book Retailing Posts Strong Growth
Factors Influencing Consumer Purchases
Improvements in Technology Foster Growth
Publishers – Making Their Presence Felt
Competitive Scenario
E-Books Market – An Overview
Service Launch
Strategic Corporate Developments
Key Players
AbeBooks
Indigo Books & Music, Inc.

B. MARKET ANALYTICS

Table 27. Canadian Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 28. Canadian Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 29. Canadian 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

3. JAPAN

A. MARKET ANALYSIS

Outlook
Online Bookstore Market
E-Books Market in Japan
Sales of Mobile E-Books Rise Sharply

Table 30. E-Comics (E-Manga) Market in Japan (2006): Percentage Share Breakdown of Value Sales by Device

Product Launch
Kinokuniya Company Ltd. – A Key Player

B. MARKET ANALYTICS

Table 31. Japanese Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 32. Japanese Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 33. Japanese 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

4. EUROPE

A. MARKET ANALYSIS

Outlook
Introduction to Digital Books Industry
Impact of Taxes on E-books
Product Launch

B. MARKET ANALYTICS

Table 34. European Recent Past, Current & Future Analysis for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 35. European Historic Review for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 36. European 11-Year Perspective for Online Books by Geographic Region – France, Germany, UK, and Rest of Europe Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

Table 37. European Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 38. European Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 39. European 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

4A.FRANCE

A. MARKET ANALYSIS

Outlook
Online Digital Content – An Overview

Table 40. Leading Channels for Book Sales in France (2008E): Percentage Share Breakdown of Volume Sales for Book Stores, Specialized Stores, Hypermarkets, Clubs and Mail Order, Online Booksellers and Others (includes corresponding Graph/Chart)

Electronic Content for Disabled Persons

B. MARKET ANALYTICS

Table 41. French Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 42. French Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 43. French 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

4B.GERMANY

A. MARKET ANALYSIS

Outlook
German Online Books Market – An Overview

Table 44. Online Purchases in Germany (2008): Percentage of Users Purchasing Books, Clothing/ Apparel, and Apparel, and Electronics (includes corresponding Graph/Chart)

Table 45. German Books Market (2008): Percentage Share Breakdown of Value Sales by Channel for Retail Booksellers, Publishers (Direct Sales), Internet, Department Stores and Other Stores (includes corresponding Graph/Chart)

Table 46. Leading Players in the German Online Books Market (2006): Percentage Share Breakdown of Sales for Amazon, Weltbild, Buch.de and Others (includes corresponding Graph/Chart)

E-Books Market
Product Launch
Strategic Corporate Developments

B. MARKET ANALYTICS

Table 47. German Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 48. German Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 49. German 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

4C.THE UNITED KINGDOM

A. MARKET ANALYSIS

Outlook
Shopping: A Key Online Activity

Table 50. Online Purchases in the United Kingdom (2008): Percentage of Internet Users Purchasing Books, Electronics, Apparel, Music, and Airline Tickets (includes corresponding Graph/Chart)

Table 51. UK Online Retail Market (2008): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart)

Consumer Books Distribution in the UK – An Overview

Table 52. UK Consumer Books Market (2007 & 2008): Percentage Share Breakdown of Sales by Distribution Channel (includes corresponding Graph/Chart)

Online Books Retail Market
Second Hand Books Propel Sales
Competition - Amazon Leads the Online Books Market

Table 53. Leading Online Book Sites in the UK (2009E): Percentage Share Breakdown for Amazon UK, Amazon US, Abebooks UK, Abebooks US, Waterstones, EBay UK, WH Smith, Tesco, The Book People, and Others (includes corresponding Graph/Chart)

E-Book Market Scenario
High Cost – A Major Obstacle
Product Launches
Strategic Corporate Developments
Key Players
Waterstone's Booksellers Limited
WHSmith Plc

B. MARKET ANALYTICS

Table 54. UK Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 55. UK Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 56. UK 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

4D.REST OF EUROPE

A. MARKET ANALYSIS

Product Launches
Strategic Corporate Developments

B. MARKET ANALYTICS

Table 57. Rest of Europe Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 58. Rest of Europe Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 59. Rest of Europe 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. MARKET ANALYSIS

Outlook
China
Overview
Books Retailing Market – An Overview

Table 60. Retail Sales of Books in China (2008): Percentage Share Breakdown of Volume Sales by Distribution Channel (includes corresponding Graph/Chart)

Electronic Publishing on a Growth Trajectory
Online Book Retailing Market
Government Promotes E-Publishing Market
Competitive Scenario

Table 61. Leading Players in Chinese Online Book Retail Market (2008): Percentage Breakdown of Value Sales by Publisher – Dangdang.com, Joyo Amazon, and Others (includes corresponding Graph/Chart)

E-Books Market
Market in 2008 – A Review
Widening Mobile Phone Users Boost E-Books Market
Foreign Publishers Eyeing Potential in Chinese E-Books Market
Challenges for China’s E-Books Market
India

Table 62. Percentage Breakdown of Online Books Sales Ranked by City (Percentage): 2008E(includes corresponding Graph/Chart)

South Korea
An Insight into Online Bookstore Market
Competitive Landscape

Table 63. Leading Players in the South Korean Online Booksellers Market (2008): Percentage Share Breakdown of Traffic for Yes24, Interpark Book, Aladdin, Internet Kyobo and Others (includes corresponding Graph/Chart)

Table 64. Leading Players in South Korea’s Online Books Market (2008): Percentage Share Breakdown of Sales by Company (includes corresponding Graph/Chart)

Australia
Online Books Market – An Insight
New Zealand
Online Books Market – An Overview
Product Launches
Strategic Corporate Developments
Key Players
Oxfordbookstore.com, Inc (India)
Yes24 (South Korea)

B. MARKET ANALYTICS

Table 65. Asia-Pacific Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 66. Asia-Pacific Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 67. Asia-Pacific 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

6. REST OF WORLD

A. MARKET ANALYSIS

Latin America

Table 68. Number of Internet Users and Penetration Rate in Brazil, Argentina, and Mexico (2008) (includes corresponding Graph/Chart)

Iran
Digital Book Publishing Market in Iran
Lack of Government Support
Strategic Corporate Developments

B. MARKET ANALYTICS

Table 69. Rest of World Recent Past, Current & Future Analysis for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 70. Rest of World Historic Review for Online Books by Product Segment – Consumer Books, Children's Books, and Academic & Professional Books Markets Independently Analyzed with Annual Sales Figures in US$ Million for Years 2001 through 2005 (includes corresponding Graph/Chart)

Table 71. Rest of World 11-Year Perspective for Online Books by Product Segment – Percentage Breakdown of Dollar Sales for Consumer Books, Children's Books, and Academic & Professional Books Markets for 2005, 2009 & 2015 (includes corresponding Graph/Chart)

IV.COMPETITIVE LANDSCAPE