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Media in Singapore

October 2020 | 50 pages | ID: MCFF29B2122EN
MarketLine

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Media in Singapore

Summary

Media in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Singaporean media industry had total revenues of $2.9bn in 2019, representing a compound annual rate of change (CARC) of -1.3% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $1.8bn, equivalent to 61.6% of the industry's overall value.
  • Declines in the industry have been symptomatic of the disruption seen in media industries across Southeast Asia, with the shift among millennials to digital media
happening particularly rapidly in the region.

Scope
  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the media market in Singapore
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Singapore
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Singapore media market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Singapore media market by value in 2019?
  • What will be the size of the Singapore media market in 2024?
  • What factors are affecting the strength of competition in the Singapore media market?
  • How has the market performed over the last five years?
  • How large is Singapore’s media market in relation to its regional counterparts?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. WPP plc
8.2. MediaCorp Pte Ltd
8.3. Comcast Corporation
8.4. Omnicom Group, Inc.
8.5. Singapore Press Holdings Limited
8.6. The Walt Disney Company

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Singapore media industry value: $ billion, 2015-19
Table 2: Singapore media industry category segmentation: $ billion, 2019
Table 3: Singapore media industry geography segmentation: $ billion, 2019
Table 4: Singapore media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: MediaCorp Pte Ltd: key facts
Table 8: MediaCorp Pte Ltd: Key Employees
Table 9: Comcast Corporation: key facts
Table 10: Comcast Corporation: Key Employees
Table 11: Comcast Corporation: Key Employees Continued
Table 12: Omnicom Group, Inc.: key facts
Table 13: Omnicom Group, Inc.: Key Employees
Table 14: Omnicom Group, Inc.: Key Employees Continued
Table 15: Singapore Press Holdings Limited: key facts
Table 16: Singapore Press Holdings Limited: Key Employees
Table 17: The Walt Disney Company: key facts
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: Singapore size of population (million), 2015-19
Table 23: Singapore gdp (constant 2005 prices, $ billion), 2015-19
Table 24: Singapore gdp (current prices, $ billion), 2015-19
Table 25: Singapore inflation, 2015-19
Table 26: Singapore consumer price index (absolute), 2015-19
Table 27: Singapore exchange rate, 2015-19

LIST OF FIGURES

Figure 1: Singapore media industry value: $ billion, 2015-19
Figure 2: Singapore media industry category segmentation: % share, by value, 2019
Figure 3: Singapore media industry geography segmentation: % share, by value, 2019
Figure 4: Singapore media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Singapore, 2019
Figure 6: Drivers of buyer power in the media industry in Singapore, 2019
Figure 7: Drivers of supplier power in the media industry in Singapore, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Singapore, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Singapore, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Singapore, 2019

COMPANIES MENTIONED

WPP plc
MediaCorp Pte Ltd
Comcast Corporation
Omnicom Group, Inc.
Singapore Press Holdings Limited
The Walt Disney Company


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