Media in Italy

October 2020 | 63 pages | ID: M3D3DC463D4EN
MarketLine

Abstracts

Media in Italy

Summary

Media in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The Italian media industry had total revenues of $17.5bn in 2019, representing a compound annual growth rate (CAGR) of 0.3% between 2015 and 2019.
• The advertising segment was the industry's most lucrative in 2019, with total revenues of $6.1bn, equivalent to 34.9% of the industry's overall value.
• The industry has historically been characterized as TV-centered, but broadcasting revenue growth in the past created a high baseline which 2019’s viewing figures were unable to match.

Scope

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Italy
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Italy
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Italy media market with five year forecasts

Reasons to Buy

• What was the size of the Italy media market by value in 2019?
• What will be the size of the Italy media market in 2024?
• What factors are affecting the strength of competition in the Italy media market?
• How has the market performed over the last five years?
• What are the main segments that make up Italy's media market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. WPP plc
8.2. Radiotelevisione italiana SpA
8.3. Arnoldo Mondadori Editore S.p.A.
8.4. Dentsu, Inc.
8.5. Mediaset S.p.A.
8.6. The Walt Disney Company
8.7. AT&T Inc
8.8. GEDI Gruppo Editoriale SpA
8.9. Sky plc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Italy media industry value: $ billion, 2015-19
Table 2: Italy media industry category segmentation: $ billion, 2019
Table 3: Italy media industry geography segmentation: $ billion, 2019
Table 4: Italy media industry value forecast: $ billion, 2019-24
Table 5: WPP plc: key facts
Table 6: WPP plc: Key Employees
Table 7: Radiotelevisione italiana SpA: key facts
Table 8: Radiotelevisione italiana SpA: Key Employees
Table 9: Arnoldo Mondadori Editore S.p.A.: key facts
Table 10: Arnoldo Mondadori Editore S.p.A.: Key Employees
Table 11: Dentsu, Inc.: key facts
Table 12: Dentsu, Inc.: Key Employees
Table 13: Dentsu, Inc.: Key Employees Continued
Table 14: Dentsu, Inc.: Key Employees Continued
Table 15: Dentsu, Inc.: Key Employees Continued
Table 16: Mediaset S.p.A.: key facts
Table 17: Mediaset S.p.A.: Key Employees
Table 18: The Walt Disney Company: key facts
Table 19: The Walt Disney Company: Key Employees
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: The Walt Disney Company: Key Employees Continued
Table 22: The Walt Disney Company: Key Employees Continued
Table 23: AT&T Inc: key facts
Table 24: AT&T Inc: Key Employees
Table 25: AT&T Inc: Key Employees Continued
Table 26: GEDI Gruppo Editoriale SpA: key facts
Table 27: GEDI Gruppo Editoriale SpA: Key Employees
Table 28: Sky plc: key facts
Table 29: Sky plc: Key Employees
Table 30: Italy size of population (million), 2015-19
Table 31: Italy gdp (constant 2005 prices, $ billion), 2015-19
Table 32: Italy gdp (current prices, $ billion), 2015-19
Table 33: Italy inflation, 2015-19
Table 34: Italy consumer price index (absolute), 2015-19
Table 35: Italy exchange rate, 2015-19

List Of Figures

LIST OF FIGURES

Figure 1: Italy media industry value: $ billion, 2015-19
Figure 2: Italy media industry category segmentation: % share, by value, 2019
Figure 3: Italy media industry geography segmentation: % share, by value, 2019
Figure 4: Italy media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Italy, 2019
Figure 6: Drivers of buyer power in the media industry in Italy, 2019
Figure 7: Drivers of supplier power in the media industry in Italy, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Italy, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Italy, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Italy, 2019

COMPANIES MENTIONED

WPP plc
Radiotelevisione italiana SpA
Arnoldo Mondadori Editore S.p.A.
Dentsu, Inc.
Mediaset S.p.A.
The Walt Disney Company
AT&T Inc
GEDI Gruppo Editoriale SpA
Sky plc