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Media in Canada

October 2020 | 59 pages | ID: M589046146DEN
MarketLine

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Media in Canada

Summary

Media in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2015-19, and forecast to 2024). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Canadian media industry had total revenues of $15.6bn in 2019, representing a compound annual growth rate (CAGR) of 0.4% between 2015 and 2019.
  • The advertising segment was the industry's most lucrative in 2019, with total revenues of $9.0bn, equivalent to 57.9% of the industry's overall value.
  • Canada still has a greater share of the Americas’ media revenue than its closest competitor Mexico, but its rate of growth is forecast to continue lagging behind Mexico’s.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Canada
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Canada
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Canada media market with five year forecasts
Reasons to Buy
  • What was the size of the Canada media market by value in 2019?
  • What will be the size of the Canada media market in 2024?
  • What factors are affecting the strength of competition in the Canada media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Canada's media market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?
7.4. How has COVID-19 affected this industry's segments in 2020?

8 COMPANY PROFILES

8.1. Omnicom Group, Inc.
8.2. BCE Inc.
8.3. Shaw Communications Inc
8.4. Postmedia Network Canada Corp
8.5. The Walt Disney Company
8.6. WPP plc
8.7. AT&T Inc
8.8. Torstar Corporation

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

LIST OF TABLES

Table 1: Canada media industry value: $ billion, 2015-19
Table 2: Canada media industry category segmentation: $ billion, 2019
Table 3: Canada media industry geography segmentation: $ billion, 2019
Table 4: Canada media industry value forecast: $ billion, 2019-24
Table 5: Omnicom Group, Inc.: key facts
Table 6: Omnicom Group, Inc.: Key Employees
Table 7: Omnicom Group, Inc.: Key Employees Continued
Table 8: BCE Inc.: key facts
Table 9: BCE Inc.: Key Employees
Table 10: Shaw Communications Inc: key facts
Table 11: Shaw Communications Inc: Key Employees
Table 12: Postmedia Network Canada Corp: key facts
Table 13: Postmedia Network Canada Corp: Key Employees
Table 14: The Walt Disney Company: key facts
Table 15: The Walt Disney Company: Key Employees
Table 16: The Walt Disney Company: Key Employees Continued
Table 17: The Walt Disney Company: Key Employees Continued
Table 18: The Walt Disney Company: Key Employees Continued
Table 19: WPP plc: key facts
Table 20: WPP plc: Key Employees
Table 21: AT&T Inc: key facts
Table 22: AT&T Inc: Key Employees
Table 23: AT&T Inc: Key Employees Continued
Table 24: Torstar Corporation: key facts
Table 25: Torstar Corporation: Key Employees
Table 26: Torstar Corporation: Key Employees Continued
Table 27: Canada size of population (million), 2015-19
Table 28: Canada gdp (constant 2005 prices, $ billion), 2015-19
Table 29: Canada gdp (current prices, $ billion), 2015-19
Table 30: Canada inflation, 2015-19
Table 31: Canada consumer price index (absolute), 2015-19
Table 32: Canada exchange rate, 2015-19

LIST OF FIGURES

Figure 1: Canada media industry value: $ billion, 2015-19
Figure 2: Canada media industry category segmentation: % share, by value, 2019
Figure 3: Canada media industry geography segmentation: % share, by value, 2019
Figure 4: Canada media industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the media industry in Canada, 2019
Figure 6: Drivers of buyer power in the media industry in Canada, 2019
Figure 7: Drivers of supplier power in the media industry in Canada, 2019
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Canada, 2019
Figure 9: Factors influencing the threat of substitutes in the media industry in Canada, 2019
Figure 10: Drivers of degree of rivalry in the media industry in Canada, 2019

COMPANIES MENTIONED

Omnicom Group, Inc.
BCE Inc.
Shaw Communications Inc
Postmedia Network Canada Corp
The Walt Disney Company
WPP plc
AT&T Inc
Torstar Corporation


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