Infomercials: Market Research Report
The global outlook series on Infomercials provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.
The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers.
Market discussions in the report are punctuated with 14 fact-rich market data tables.
Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, among others.
Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 95 companies worldwide.
The report offers an aerial view of the global industry, identifies major short to medium term market challenges, and growth drivers.
Market discussions in the report are punctuated with 14 fact-rich market data tables.
Regional markets elaborated upon include United States, Canada, France, Germany, Italy UK, Russia, China, India, Korea, among others.
Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 95 companies worldwide.
1.INDUSTRY OVERVIEW
Introduction to Infomercials
Growth of the Infomercial Industry
Infomercials and Conventional Advertising – A Comparison
Advantages of Direct Response (DR) Advertising Over Other Formats
Recession Proves Beneficial for the Infomercial Industry
Higher Availability of Primetime Slots for Infomercial Marketers
Home: The New Hot Destination for Shopping
Repair Kits - A Hit Amid Low Disposable Income
The Evolution of the Infomercial Sector
Moving Beyond the 1-800 Call Center Platform
Male Consumers Equally Important for the DR Advertisers
With E-Retailing DR Marketers Fly with True Colors
Retail: The Ultimate Goal for a DR Marketer
A Peak Into the History of the Infomercial Industry
Hitting the Right Cord
Infomercials: Quick and Affordable Mode of Advertising
Making the Most of DRTV Investment
Addressable TV Advertising: The Future of DRTV
HIPsters Come Handy to Gauge the Market Standing
More Companies Embrace the DRTV Format
Infomercials: The Devil Within
Entry of the Biggies Enrich the Sector
Short Form Infomercial Market to Surge, While Long Form Market Experiences Restrained Growth
Key Growth Drivers for the Infomercials Market
Lower Entry Barriers Make TV Shopping an Attractive Venture
Technology to Leverage DR TV Advertising
Go Green: The New Success Mantra for the DR Marketers
Infomercials to Cash on Urbanized Lifestyle of the Masses
Innovation is the Key to the Success for a DR Houseware Product
Key Market Constraints
Infrastructure Remain the Weakest Link
Fake and Deceptive Infomercial Marketers Play Spoilsport
Protect Yourself!!
2.PRODUCT OVERVIEW
Introduction
Characteristics of an Infomercial
Rules to Follow by the Infomercial Advertiser
Classification
TV Infomercials or Home Shopping
Life of an Infomercial based Merchandise
How to Make a Successful Infomercial?
Factors affecting the total cost of an Infomercial
Interactive TV Shopping: The New Frontier
Important Forms of Interactive TV shopping
Internet Infomercials
Comparing Internet Infomercial With TV Infomercial
Internet Replacing TV Among the Youth
Radio Infomercials
A Cost Effective Marketing Platform
3.RECENT INDUSTRY ACTIVITY
4.PRODUCT/SERVICE LAUNCHES
A REGIONAL MARKET PERSPECTIVE
1.THE UNITED STATES
Current Scenario
Short-Form DRTV Media
Long-Form DRTV Media
Facts About The US Infomercial Market
US Market for Short-Term Infomercials: Category Breakdown of Top 10 Brands- Proactive Solution, Nutrisystem Inc., 1-800- CONTACTS, Select Comfort, Colonial Penn, Scooter Score, Tempur-Pedic, Tempur- Pedic Advanced Ergo, National Collectors Mint, Perfect Situp
How the Infomercial Marketers Operate?
Infomercials in Politics
DRTV on the Global Front: A Recipe for Success
2.CANADA
DR TV Market – An Overview
3.EUROPE
European Home Shopping Sector – A Brief
European Market Tit-Bits
Classification
TV Shopping
DR TV
iTV (Interactive TV)
Travel Shopping
Europe: A Land of Vast Opportunities and Profound Challenges
Selecting the Right Partner is Most Crucial
Regulations in TV Shopping
3A.FRANCE
Home Shopping Market Overview
M6 Boutique La Chaîne: The Trend Setter
3B.GERMANY
German Tele-shopping Market
3C.ITALY
Italian Home Shopping Market - Overview
Types of TV Shopping Programmes
Digital Revolution Storms into Italian TV Households
The Challenges in the Italian Turf
3D.RUSSIA
Home Shopping – Market Overview
3E.SPAIN
Home Shopping Market in Spain
3F.UNITED KINGDOM
UK Home Shopping Market
Logistical Implications Worry the DR Marketers
4.ASIA PACIFIC
4A.CHINA
Market Overview
Eastern China: Direct Marketer’s Paradise
4B.KOREA
Operating Scenario: Player-Centric
The Retail Boom in Korea
Online Markets Eat into Retailer Share
4C.INDIA
Home Shopping Market in India
India: A Land of Opportunities and Challenges
Direct Marketing Evolves Through Digital Revolution
Infomercials on Mainstream Channels
4D.TAIWAN
Global Directory
Introduction to Infomercials
Growth of the Infomercial Industry
Infomercials and Conventional Advertising – A Comparison
Advantages of Direct Response (DR) Advertising Over Other Formats
Recession Proves Beneficial for the Infomercial Industry
Higher Availability of Primetime Slots for Infomercial Marketers
Home: The New Hot Destination for Shopping
Repair Kits - A Hit Amid Low Disposable Income
The Evolution of the Infomercial Sector
Moving Beyond the 1-800 Call Center Platform
Male Consumers Equally Important for the DR Advertisers
With E-Retailing DR Marketers Fly with True Colors
Retail: The Ultimate Goal for a DR Marketer
A Peak Into the History of the Infomercial Industry
Hitting the Right Cord
Infomercials: Quick and Affordable Mode of Advertising
Making the Most of DRTV Investment
Addressable TV Advertising: The Future of DRTV
HIPsters Come Handy to Gauge the Market Standing
More Companies Embrace the DRTV Format
Infomercials: The Devil Within
Entry of the Biggies Enrich the Sector
Short Form Infomercial Market to Surge, While Long Form Market Experiences Restrained Growth
Key Growth Drivers for the Infomercials Market
Lower Entry Barriers Make TV Shopping an Attractive Venture
Technology to Leverage DR TV Advertising
Go Green: The New Success Mantra for the DR Marketers
Infomercials to Cash on Urbanized Lifestyle of the Masses
Innovation is the Key to the Success for a DR Houseware Product
Key Market Constraints
Infrastructure Remain the Weakest Link
Fake and Deceptive Infomercial Marketers Play Spoilsport
Protect Yourself!!
2.PRODUCT OVERVIEW
Introduction
Characteristics of an Infomercial
Rules to Follow by the Infomercial Advertiser
Classification
TV Infomercials or Home Shopping
Life of an Infomercial based Merchandise
How to Make a Successful Infomercial?
Factors affecting the total cost of an Infomercial
Table 1. DR TV Start Up Cost (In US$)
Interactive TV Shopping: The New Frontier
Important Forms of Interactive TV shopping
Internet Infomercials
Comparing Internet Infomercial With TV Infomercial
Internet Replacing TV Among the Youth
Radio Infomercials
A Cost Effective Marketing Platform
3.RECENT INDUSTRY ACTIVITY
4.PRODUCT/SERVICE LAUNCHES
A REGIONAL MARKET PERSPECTIVE
1.THE UNITED STATES
Current Scenario
Short-Form DRTV Media
Long-Form DRTV Media
Table 2. US Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years 2010 through 2015
Table 3. US Market for Direct Response Ads (2010-2015): Breakdown by Number of Ads per Thousand in Varied Media Types - Cable Television, Spot Television and Spot Radio
Facts About The US Infomercial Market
Table 4. US Short Form Media Market (Q1 2011): Percentage Share Distribution by Media Channel – Cable TV, Hispanic Network TV, Syndication, Spot TV and Network TV
Table 5. US Short Form Media Market (Q1 2011): Percentage Share Breakdown of Spending by Leading Category – Drugs and Toiletries, Household Appliances & Furniture, General Goods, Toys and Leisure Goods, Business, Computers, Apparel, and Others
US Market for Short-Term Infomercials: Category Breakdown of Top 10 Brands- Proactive Solution, Nutrisystem Inc., 1-800- CONTACTS, Select Comfort, Colonial Penn, Scooter Score, Tempur-Pedic, Tempur- Pedic Advanced Ergo, National Collectors Mint, Perfect Situp
Table 6. US Short-Form Media Market: Percentage Share of Spending by Leading Brands: Proactive Solution, Nutrisystem Inc., 1-800-CONTACTS, Select Comfort, Colonial Penn, Scooter Score, Tempur-Pedic, Tempur-Pedic Advanced Ergo, National Collectors Mint, Perfect Situp
Table 7. US Long Form Media Market (Q1 2011): Percentage Share Breakdown of Spending by Leading Categories
Table 8. US Long Form Media Market (Q1 2011): Percentage Share Distribution by Media Channel – National Cable, Broadcast, Satellite, and US Hispanic TV
Table 9. US Long Form Media Market (Q1 2011): Percentage Share Breakdown of Time Slots Purchased in Media Channels – Broadcast, National Cable, and Satellite
How the Infomercial Marketers Operate?
Infomercials in Politics
DRTV on the Global Front: A Recipe for Success
2.CANADA
DR TV Market – An Overview
3.EUROPE
European Home Shopping Sector – A Brief
European Market Tit-Bits
Classification
TV Shopping
DR TV
iTV (Interactive TV)
Travel Shopping
Europe: A Land of Vast Opportunities and Profound Challenges
Table 10. European Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Billion for Years 2010 through 2015
Selecting the Right Partner is Most Crucial
Regulations in TV Shopping
3A.FRANCE
Home Shopping Market Overview
M6 Boutique La Chaîne: The Trend Setter
3B.GERMANY
German Tele-shopping Market
3C.ITALY
Italian Home Shopping Market - Overview
Types of TV Shopping Programmes
Digital Revolution Storms into Italian TV Households
The Challenges in the Italian Turf
3D.RUSSIA
Home Shopping – Market Overview
3E.SPAIN
Home Shopping Market in Spain
3F.UNITED KINGDOM
UK Home Shopping Market
Table 11. UK Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years 2010 through 2015
Logistical Implications Worry the DR Marketers
4.ASIA PACIFIC
4A.CHINA
Market Overview
Table 12. Chinese Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years 2010 through 2015
Eastern China: Direct Marketer’s Paradise
4B.KOREA
Operating Scenario: Player-Centric
The Retail Boom in Korea
Online Markets Eat into Retailer Share
4C.INDIA
Home Shopping Market in India
India: A Land of Opportunities and Challenges
Direct Marketing Evolves Through Digital Revolution
Infomercials on Mainstream Channels
Table 13. Indian Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years 2010 through 2015
4D.TAIWAN
Table 14. Taiwanese Recent Past, Current & Future Analysis for Infomercial Market - Annual Revenues in US$ Million for Years 2010 through 2015
Global Directory
