Global Media

December 2019 | 65 pages | ID: G442EAAF61CEN
MarketLine

Abstracts

Global Media

SUMMARY

Global Media industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

KEY HIGHLIGHTS

• The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
• The global media industry had total revenues of $1,153.4bn in 2018, representing a compound annual growth rate (CAGR) of 3.1% between 2014 and 2018.
• The advertising segment was the industry's most lucrative in 2018, with total revenues of $600.4bn, equivalent to 52.1% of the industry's overall value.
• Notable trends in the movies and entertainment segment have been state subsidization of domestic productions and cinema construction, and the disruptive force of music streaming services such as Spotify.

SCOPE

• Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in the global
• Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the globalmedia market
• Leading company profiles reveal details of key media market players’ global operations and financial performance
• Add weight to presentations and pitches by understanding the future growth prospects of the Global media market with five year forecasts

REASONS TO BUY

• What was the size of the Global media market by value in 2018?
• What will be the size of the Global media market in 2023?
• What factors are affecting the strength of competition in the Global media market?
• How has the market performed over the last five years?
• What are the main segments that make up the global's media market?

Contents

1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. How is technology being used in the leading players’ strategies?
7.3. Which companies offer substitutes to the main industry?

8 COMPANY PROFILES

8.1. WPP plc
8.2. Comcast Corporation
8.3. Bertelsmann SE & Co. KGaA
8.4. Omnicom Group, Inc.
8.5. Pearson plc
8.6. The Walt Disney Company
8.7. AT&T Inc

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List Of Tables

LIST OF TABLES

Table 1: Global media industry value: $ billion, 2014-18
Table 2: Global media industry category segmentation: $ billion, 2018
Table 3: Global media industry geography segmentation: $ billion, 2018
Table 4: Global media industry value forecast: $ billion, 2018-23
Table 5: WPP plc: key facts
Table 6: WPP plc: Annual Financial Ratios
Table 7: WPP plc: Key Employees
Table 8: WPP plc: Key Employees Continued
Table 9: WPP plc: Key Employees Continued
Table 10: WPP plc: Key Employees Continued
Table 11: Comcast Corporation: key facts
Table 12: Comcast Corporation: Annual Financial Ratios
Table 13: Comcast Corporation: Key Employees
Table 14: Comcast Corporation: Key Employees Continued
Table 15: Bertelsmann SE & Co. KGaA: key facts
Table 16: Bertelsmann SE & Co. KGaA: Annual Financial Ratios
Table 17: Bertelsmann SE & Co. KGaA: Key Employees
Table 18: Omnicom Group, Inc.: key facts
Table 19: Omnicom Group, Inc.: Annual Financial Ratios
Table 20: Omnicom Group, Inc.: Key Employees
Table 21: Omnicom Group, Inc.: Key Employees Continued
Table 22: Pearson plc: key facts
Table 23: Pearson plc: Annual Financial Ratios
Table 24: Pearson plc: Key Employees
Table 25: The Walt Disney Company: key facts
Table 26: The Walt Disney Company: Annual Financial Ratios
Table 27: The Walt Disney Company: Key Employees
Table 28: The Walt Disney Company: Key Employees Continued
Table 29: AT&T Inc: key facts
Table 30: AT&T Inc: Annual Financial Ratios
Table 31: AT&T Inc: Key Employees
Table 32: AT&T Inc: Key Employees Continued
Table 33: Global exchange rate, 2014-18

List Of Figures

LIST OF FIGURES

Figure 1: Global media industry value: $ billion, 2014-18
Figure 2: Global media industry category segmentation: % share, by value, 2018
Figure 3: Global media industry geography segmentation: % share, by value, 2018
Figure 4: Global media industry value forecast: $ billion, 2018-23
Figure 5: Forces driving competition in the global media industry, 2018
Figure 6: Drivers of buyer power in the global media industry, 2018
Figure 7: Drivers of supplier power in the global media industry, 2018
Figure 8: Factors influencing the likelihood of new entrants in the global media industry, 2018
Figure 9: Factors influencing the threat of substitutes in the global media industry, 2018
Figure 10: Drivers of degree of rivalry in the global media industry, 2018

COMPANIES MENTIONED

WPP plc
Comcast Corporation
Bertelsmann SE & Co. KGaA
Omnicom Group, Inc.
Pearson plc
The Walt Disney Company
AT&T Inc