E-Textbooks in Higher Education

Date: August 22, 2010
Pages: 60
Price:
US$ 2,795.00
Publisher: Simba Information
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: EA2E5DCEE4EEN
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E-Textbooks in Higher Education
E-Textbooks in Higher Education 2010-2011 is a new report from Simba Information that examines the lessons learned from the various implementations of e-textbooks on college campuses in the 2009-2010 academic year and the portend for the coming years.

For this report, Simba tapped reactions and experiences on college campuses, as well as insights of vendors, publishers and industry observers.

Topics in this report include:
  • Proliferation of e-readers and applications for electronic devices,
  • Current penetration of e-textbooks on college campuses and growth projections,
  • Popular types of instructional materials in e-textbook formats,
  • How e-textbooks are impacting traditional marketing and sales channels,
  • Impact of open-source textbooks on traditional publishing of e-textbooks.

E-textbooks burst on the scene in the 2009-2010 academic year with renewed vigor. While there may be a learning curve in the acceptance of e-textbooks, their overall impact is expected to be extensive.

Thus, E-Textbooks in Higher Education 2010-2011 is a critical tool for publishers, marketers and business developers in understanding market needs, trends and challenges.
METHODOLOGY

Executive Summary

CHAPTER 1: SIZE AND STRUCTURE

Introduction
Textbooks: Traditionally Stable Market
Textbooks: Course Staple
Format Variety
  Soft Covers and Custom are Alternatives
Used Textbooks Do Not Biodegrade
E-Textbooks Emerge as New Format Option
  Recording Growth
Open Source Is Rising Challenge
  Flat World Knowledge Secures Foothold
  Macmillan Combines Customization with Open Access
    Table 1.1: Growth in College Textbook Net Sales, 2000-2009
    Table 1.2: Sales of Key College Instructional Materials, 2008 vs. 2009 vs. 2010P

CHAPTER 2: DISTRIBUTION

Introduction
CourseSmart Moves Closer to Faculty
Publishers Selling e-Books Through LMS
  WileyPLUS Use Grows
Embedding in Blackboard
Barnes & Noble and Follett Partner with Blackboard
Changing Role for Campus Stores
Institutional Licensing
E-Readers Could Change Distribution Models
  Barnes & Noble Launches NOOKstudy Software for PCs and Macs
  Large, and a Tad Awkward, the Kno Launches
Challenges to Traditional Sales Model
  Bridgepoint Publishes its Own Textbooks for Online Courses
  Open Access Spreading
  Textbook Rental Programs Mutiply
  Cengage Learning Adds Textbook Rental Option
    Table 2.1: Digital Statistics at College Stores

CHAPTER 3: E-READER PILOTS

Introduction
  Protecting the Disabled
Kindle DX Pilots
  Arizona State University
  Darden School of Business (University of Virginia)
  Foster School of Business (University of Washington)
  Pace University
  Princeton University
  Reed College
iPads Mean More Pilots
  Coming to Reed College The Apple iPod Pilot
    Table 3.1: Princeton University’s Kindle DX User Printing Statistics

CHAPTER 4: CONCLUSIONS & OUTLOOK

Introduction
Digital Transformation
Digital Growth Sets the Pace
  Table 4.1: Sales Forecast of Key College Instructional Materials, 2009-2013

APPENDIX: PLATFORMS FOR E-BOOK CONSUMPTION

Introduction
The Evolution of E-Book Formats
The Platforms
  The Personal Computer
  Mobile Phone or PDA
  Apple’s iPhone, iPod Touch, and iPad
  Dedicated Reading Devices
Future Devices
The Most Popular Devices Today
  Table A: Select Current U.S. E-Book Reading Devices, by Launch Date
  Table B: Devices Used to Read E-Books, 2008
  Table C: Devices Used to Read E-Books, 2009
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