E-Books: Market Research Report

August 2009 | 474 pages | ID: E9EF90FF17BEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for E-Books in US$ Million.

The report provides separate comprehensive analytics for US, Japan, Europe, and Asia-Pacific.

Annual forecasts are provided for each region for the period of 2006 through 2015.

The report profiles 122 companies including many key and niche players worldwide such as Amazon.com Inc., Lexcycle, Mobipocket.com, Barnes & Noble, Inc., Fictionwise LLC, eReader.com, eBooks Corporation Limited, eBooks.com, Franklin Electronic Publisher, Inc., WHSmith Plc, Waterstone's Booksellers Limited, Yes24, Bookeen, iRex Technologies, Nokia Corporation, Sony Corporation, Sony Ericsson Mobile Communications AB, Netronix, Inc., and Tianjin Jinke Electronics Co., Ltd.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITION

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Technological Advancements Boost Content Digitization
Books – The Most Popular Online Purchase

Table 1. Global Online Purchases (2009E): Percentage of Internet Users Purchasing Books, Clothing/Apparel, Tech Products, Airline Tickets, and Consumer Electronics (includes corresponding Graph/Chart)

Table 2. Percentage Share of Worldwide Internet Users Purchasing Books Online (2008) (includes corresponding Graph/Chart)

Price Competition at Online Stores Benefits Buyers
Cost Savings – A Major Benefit for Buyers and Sellers
E-Books – A High Potential Market
Factors Influencing Growth in the E-Books Market
Kindle & EPUB Format Trigger Growth
What Drives the E-Books Market ?
Competition in the E-Books Market
Kindle Faces Stiff Competition from iPhone’s Stanza
Google’s E-book Plans – A Threat to Amazon’s Predominance
Anticipated Influx of New E-Book Readers

2. MARKET DYNAMICS

Convergence Critical for E-Book Industry’s Growth
Mass Consumer Category – Essential for E-Book Market’s Growth
E-Books – A Great Potential for Younger Readers
Children’s Books – Open to New Technologies
Research – Benefiting from E-Book Features
Use of E-Reader Software Set to Increase
Technological Evolution to Power E-Reader Adoption
Publishers Remove AudioBook Piracy Protection
Rising Competition Prompts E-Book Manufacturers to Innovate
Challenges and Issues
Standard Book Layout and Typography Hamper Reading Experience
Lack of Standard Format – A Major Issue
Piracy: A Major Concern Confronting the E-Books Market
Attracting First Time Consumers
E-Books to Impact Sales of Traditional Book Stores
E-Readers Face Competition From Emerging Devices

3. DIGITAL PUBLISHING INDUSTRY – AN OVERVIEW

Introduction
e-Publishing
Benefits of e-Publishing
Online Publishing – A Popular Choice for Authors

4. INTRODUCTION TO E-BOOKS

E-Books – A Conceptual Definition
Characteristics of E-Books
Essential Ingredients of a Successful E-Book
E-Books – A Historical Background
Evolution of E-Books Market – A Glance At the Past
Benefits of E-Books
E-Books Vs Paper Books – A Comparative Analysis
Barriers for Adoption of E-Books
Major Drawbacks for E-Book Adoption
Portability and IP Protection
E-Reader Devices & Software
Cultural Barriers

5. CONSTITUENTS & FORMATS OF E-BOOKS

Components of E-Books
Hardware
E-Book Reader Devices
List of E-Book Readers
E-Readers for Mobile Devices
Evolution of E-Readers – An Overview
The First Generation of E-Readers
The Second Generation of E-Readers
The Third Generation of E-Book Readers
Software
Creation Software
Reader Software
Authoring Software
Types of E-Book Software
Specialty & Disability E-Reader Software
E-Book File
E-Book Formats
PDF – The Most Popular E-Book Format

Table 3. Leading Formats in the Global E-Books Market (2008): Percentage Share Breakdown of Downloads for PDF, eReader, Plucker, Large Print PDF, Palm Doc, iSilo, Kindle, Mobipocket, RTF and ePub (includes corresponding Graph/Chart)

Select E-Book File Formats

6. AN INSIGHT INTO PUBLISHING & DISTRIBUTION OF E-BOOKS

E-Book Publishing
Publishing Models for E-Books
Digitalized Book
Airplane Book
Pamphlet/Brochure
Manifesto/Report
Distribution of E-Books
Online and Offline Distribution
Distribution Model for Traditional/Online Books
Internet Bookstores
Print-on-Demand (POD)
Direct Web Publishing
Wireless Internet Publishing
E-Book Business Models
Print Model
Database Model
Open Access Model
Digital Rights Management

7.APPLICATION AREAS FOR E-BOOKS

E-Books in Libraries – An Overview
E-Book Issues in Libraries
E-Books in Higher Education
College Book Industry – Growing Adoption of Digital Content
Penetration of E-Textbooks
Choice Plays a Key Role
Co-Existence of Print and Digital Forms

8.PRODUCT INNOVATIONS/INTRODUCTIONS

Amazon Launches The Kindle DX
Fujitsu Frontech Launches Color E-Book Reader
Interead Launches Cool-er E-Book Reader
Read An E-Book Week Introduces New Website
Barnes & Noble Introduces Reader for BlackBerry
Elonex Launches eBook Reader with Borders UK
Sony Launches PRS-700
Safari Books Online Introduces Safari Bookbag

9. RECENT INDUSTRY ACTIVITY

Barnes & Noble Acquires Fictionwise
Amazon Takes Over LexCycle
Google to Enter e-Book Market
Penguin and Founder Apabi Ink Distribution Agreement
Thalia to Sell Books to Sony Reader Users at a Discounted Price
PVI Enters into Agreement with E Ink Corp
JWS and YBP Ink Agreement Over Online Books
Amazon Takes Over Audible
Amazon.com Acquires AbeBooks
Amazon Acquires Shelfari
Ambassadors to Acquire BookRags
Borders Divests Select Asian Businesses
Indonesia Introduces Online Book Program
ebrary® Joins Hands with OUP
Penguin to Launch Titles for ePub
Fictionwise Takes Over eReader.com

10. FOCUS ON SELECT PLAYERS

Amazon.com Inc. (US)
Lexcycle (US)
Mobipocket.com (US)
Barnes & Noble, Inc. (US)
Fictionwise LLC (US)
eReader.com (US)
eBooks Corporation Limited (Australia)
eBooks.com
Franklin Electronic Publisher, Inc. (US)
WHSmith Plc (UK)
Waterstone's Booksellers Limited (UK)
Yes24 (South Korea)
Other E-reader Manufacturers
Bookeen (France)
iRex Technologies (The Netherlands)
Nokia Corporation (Finland)
Sony Corporation (Japan)
Sony Ericsson Mobile Communications AB (UK)
Netronix, Inc. (Taiwan)
Tianjin Jinke Electronics Co., Ltd (Taiwan)

11. GLOBAL MARKET PERSPECTIVE

Table 4. World Recent Past, Current & Future Analysis for E-Books by Geographic Region – US, Japan, Europe, and Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 5. World 10-Year Perspective for E-Books by Geographic Region – Percentage Breakdown of Dollar Sales for US, Japan, Europe, and Asia-Pacific for Years 2006, 2009 & 2015 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. MARKET ANALYSIS

Outlook
Digitalization: The Buzz in Books Business

Table 6. Online Sales (Value) as a % of Total Retail Sales in the US (2008): Breakdown for Select Categories (includes corresponding Graph/Chart)

Table 7. Penetration Rate (%) of Online Books Business in the US (2004-2008) (includes corresponding Graph/Chart)

Fast Facts
Online Book Sales in the US – An Overview

Table 8. US Books Market (2007-2008): Percentage Share Breakdown of Value Sales by Category (includes corresponding Graph/Chart)

Table 9. Leading Channels for Book Sales in the US (2007 & 2008): Percentage Breakdown of Sales for Chain Bookstores, Online Booksellers, Independent Booksellers and Others (includes corresponding Graph/Chart)

Table 10. Leading Channels for Audio Book Sales in the US (2008): Percentage Share Breakdown of Volume Sales for Library, Bookstore, Online Retailer and Others (includes corresponding Graph/Chart)

Economy and Book Sales
E-Books – A Market with Enormous Potential
Rising Sales of E-Books
EPUB Format Propels E-Book Sales
Penetration Level of E-Books in US Households

Table 11. Penetration Rate (%) of MP3 and E-Books in US Households

Higher Education Course Materials: Print Versus Digital Formats
Competition in the Online Books Retail Market

Table 12. Leading Players in the US Online Books Market (2007-2008): Percentage Share Breakdown of Consumer Retail Spending for Amazon.com, B&N.com, Books-A-Million and Others (includes corresponding Graph/Chart)

Product Launches
Strategic Corporate Developments
Key Players
Amazon.com Inc.
Lexcycle (US)
Mobipocket.com
Barnes & Noble, Inc.
Fictionwise LLC
eReader.com
Cyberread, Inc.

B. MARKET ANALYTICS

Table 13. US Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 14. US Historic Review for E-Books with Annual Revenues in US$ Million for Years 2002 through 2005 (includes corresponding Graph/Chart)

2. JAPAN

A. MARKET ANALYSIS

Outlook
Online Bookstore Market
E-Books Market in Japan
Evolution of E-Books in Japan
Sales of Mobile E-Books Rise Sharply

Table 15. E-Comics (E-Manga) Market in Japan (2006): Percentage Share Breakdown of Value Sales by Device

Product Launches
Sony Corporation – A Key Player

B. MARKET ANALYTICS

Table 16. Japanese Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 17. Japanese Historic Review for E-Books with Annual Revenues in US$ Million for Years 2002 through 2005 (includes corresponding Graph/Chart)

3. EUROPE

A. MARKET ANALYSIS

Outlook
Introduction to Digital Books Industry
France
Online Digital Content – An Overview

Table 18. Leading Channels for Book Sales in France (2008E): Percentage Share Breakdown of Volume Sales for Book Stores, Specialized Stores, Hypermarkets, Clubs and Mail Order, Online Booksellers and Others (includes corresponding Graph/Chart)

Electronic Content for Disabled Persons
Player Review
Germany
German Online Books Market – An Overview

Table 19. Online Purchases in Germany (2008): Percentage of Users Purchasing Books, Clothing/ Apparel, and Tech Products (Video/Games/ DVDs) (includes corresponding Graph/Chart)

Table 20. German Books Market (2008): Percentage Share Breakdown of Value Sales by Category for Bookstores, Publishers, Internet, and Other Stores (includes corresponding Graph/Chart)

Table 21. Leading Players in the German Online Books Market (2006): Percentage Share Breakdown of Sales for Amazon, Weltbild, Buch.de and Others (includes corresponding Graph/Chart)

E-Books Market
The United Kingdom
Online Retail Sector – An Overview

Table 22. Online Sales (Value) as a % of Total Retail Sales in the UK (2007 & 2012P): Breakdown by Category (includes corresponding Graph/Chart)

Table 23. Online Purchases in the United Kingdom (2008): Percentage of Internet Users Purchasing Books, Electronics, Apparel, Music, and Airline Tickets (includes corresponding Graph/Chart)

Table 24. UK Online Retail Market (2008): Percentage Share Breakdown of Value Sales by Segment (includes corresponding Graph/Chart)

Consumer Books Distribution in the UK – An Overview

Table 25. UK Consumer Books Market (2007 & 2008): Percentage Share Breakdown of Sales by Distribution Channel

Competition - Amazon Leads the Online Books Market

Table 26. Leading Online Book Sites in the UK (2009E): Percentage Share Breakdown for Amazon UK, Amazon US, Abebooks UK, Abebooks US, Waterstones, Ebay UK, WH Smith, Tesco, The Book People, and Others (includes corresponding Graph/Chart)

E-Book Market Scenario
E-Books in UK Libraries

Table 27. Acquisition Method for E-Book Titles (2008) (includes corresponding Graph/Chart)

High Cost – A Major Obstacle
Product Launches
Strategic Corporate Developments
Key Players
AdLibris Bokhandel AB (Sweden)
IPM-NET (Italy)
iRex Technologies (The Netherlands)
Numilog S.A (France)
Nokia Corporation (Finland)
Sony Ericsson Mobile Communications AB (UK)
Taylor & Francis eBookstore (UK)
WHSmith Plc (UK)
Waterstone's Booksellers Limited (UK)

B. MARKET ANALYTICS

Table 28. European Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

4. ASIA-PACIFIC

Market Analysis

Table 29. Asia-Pacific Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

Table 30. Asia-Pacific 10-Year Perspective for E-Books by Geographic Region – Percentage Breakdown of Dollar Sales for China, South Korea and Rest of Asia-Pacific Markets for 2006, 2009 & 2015 (includes corresponding Graph/Chart)

4A.CHINA

A. MARKET ANALYSIS

Digital Publishing on a Growth Trajectory
E-Books Market
Market Structure
E-Books Market in 2008 – A Review

Table 31. Number of E-Book Readers in China (2007-2009) (includes corresponding Graph/Chart)

Widening Mobile Phone Users Boost E-Books Market
Government Promotes E-Books Market
Foreign Publishers Eyeing Potential in Chinese E-Books Market
Challenges for China’s E-Books Market
Strategic Corporate Developments

B. MARKET ANALYTICS

Table 32. Chinese Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

4B.SOUTH KOREA

A. MARKET ANALYSIS

Outlook
An Insight into Online Bookstore Market
Yes24 – A Major Player

B. MARKET ANALYTICS

Table 33. South Korean Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

4C.REST OF ASIA-PACIFIC

A. MARKET ANALYSIS

India
An Insight into Online Books Market
Australia
Online Books Market – An Insight
New Zealand
Online Books Market – An Overview
Product Launches
Strategic Corporate Developments
Key Players
eBooks Corporation Limited (Australia)
eBooks.com
Netronix, Inc. (Taiwan)
Tianjin Jinke Electronics Co., Ltd (Taiwan)

B. MARKET ANALYTICS

Table 34. Rest of Asia-Pacific Recent Past, Current & Future Analysis for E-Books Analyzed with Annual Revenues in US$ Million for Years 2006 through 2015 (includes corresponding Graph/Chart)

5. REVIEW OF OTHER REGIONAL MARKETS

Canada
Book Retailing in Canada
Online Book Retailing Posts Strong Growth
Improvements in Technology Foster Growth
Competitive Scenario
E-Book Market – An Overview
Strategic Corporate Developments
Iran
Digital Book Publishing Market in Iran
Lack of Government Support

IV.COMPETITIVE LANDSCAPE