Digital Media Marketing: Market Research Report

June 2012 | 633 pages | ID: DAFD404BD47EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Digital Media Marketing in US$ Million by the following Product Segments: Online Marketing, Mobile Marketing, and Social Marketing.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

Annual estimates and forecasts are provided for the period 2009 through 2018.

The report profiles 136 companies including many key and niche players such as Acxiom Corporation, Aegis Group Plc, Epsilon, Aspen Marketing Services, Havas Group, Interpublic Group of Companies Inc., McCann Worldgroup, Omnicom Group Inc., Publicis Groupe, Digitas Inc., Razorfish, LLC, SapientNitro, ValueClick, VIZION Interactive, Inc., WPP, Ogilvy & Mather, JWT, Wunderman, XCOM Media, and Ybrant Digital Limited.

Market data and analytics are derived from primary and secondary research.

Company profiles are primarily based upon search engine sources in the public domain.

Contents

I.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

  1. ONLINE MARKETING

  2. MOBILE MARKETING

  3. SOCIAL MARKETING

II. EXECUTIVE SUMMARY

1.INDUSTRY OVERVIEW

An Industry Capsule
A Preface
Digital Media Reshaping the Marketing Landscape

Table 1. Lead Generation from Select Marketing Channels (2011): Percentage Share Breakdown by Channels (includes corresponding Graph/Chart)

Content- Pivotal to a Successful Marketing Campaign
Digital Media- The Savior During Recession
Future Growth Stems From Emerging Countries
Outlook

2.MARKET TRENDS & ISSUES

Digital Media- The New Age Marketing Tool
Technology Alters Media Consumption Patterns, Transforms Marketing Purview
Cost and Efficiency- Prime Factors Driving Digital Marketing
Advertising Extends Beyond Broadcasting
Small Businesses Exhibit Strong Preference for Digital Marketing
Budgets Still Skewed Towards Traditional Marketing Solutions

Table 2. Global Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Format (includes corresponding Graph/Chart)

Integrated Campaigns Continue to Characterize Future Marketing Plans
Comparison of Different Advertising Media Based on Varied Parameters
Tablet Commerce Gains Pace in Mobile Marketing Sphere
Online Advertising Expenditure Surges

Table 3. World Online Advertising Market (2011): Percentage Share Breakdown of Online Ad Spends by Geographic Region (includes corresponding Graph/Chart)

Broadband Widens Scope of Online Advertising

Table 4. Internet Users Worldwide (2011): Breakdown by Region – Asia, Europe, North America, Latin America/Caribbean, Africa, Middle East and Oceana/Australia (Users in Millions) (includes corresponding Graph/Chart)

Table 5. Internet Penetration Rates Worldwide (2011): Percentage Breakdown by Region - North America, Oceana/Australia, Europe, Latin America/Caribbean, Middle East, Asia and Africa (includes corresponding Graph/Chart)

Internet Emerges As Lucrative E-Commerce Vehicle
Mobile Marketing – A Nascent, Yet High Potential Market

Table 6. Worldwide Application Downloads on Mobile Devices (2008-2013) (includes corresponding Graph/Chart)

Table 7. World Mobile Ad Spend (2010): Percentage Share Breakdown by Region- APAC, North America, Europe and Others (includes corresponding Graph/Chart)

Rising Penetration of Mobile Devices and 3G Network
SMS: A Tried and Tested Vehicle for Mobile Advertising
Privacy Concerns Continue To Be Major Issue
Ad Budgets Shift from Mass to Direct Marketing
Behavioral Targeting – An Out-of-Box Service
Digital Signage: A Powerful Format for Advertisers

Table 8. World Market for Digital Signage Advertising (2011): Percentage Share Breakdown of Revenues by End-Use Sector (includes corresponding Graph/Chart)

In-Game Advertising: An Innovative Ad Format
Digital Audio- A Powerful Avenue

Table 9. Global Radio Advertising Market (2010): Percentage Breakdown of Spend by Region- US, Japan, France, China, Spain and Others (includes corresponding Graph/Chart)

Newspaper Readership Declines…

Table 10. Print Readership Worldwide (2011): Percentage Share Breakdown of Number of Readers by Age (includes corresponding Graph/Chart)

Table 11. Global Market for Newspaper Advertising (2011): Percentage Share Breakdown of Ad Spends in Select Countries (includes corresponding Graph/Chart)

3.DIGITAL MEDIA MARKETING - INDUSTRY DYNAMICS

Online Advertising: The Crux of Digital Marketing

Table 12. Revenue Mix of Leading Global Internet Firms (2010): Percentage Breakdown of Share by Segment- Advertising, E-Commerce and Paid- Services (includes corresponding Graph/Chart)

Table 13. Global Market for Online Advertising: (2011): Percentage Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/ Formats (includes corresponding Graph/Chart)

Online Advertising Market – Favorable Prospects in the Near Future
Contextual Advertising – The Next Advertising Mantra
Location Based Advertising: A Popular Form of Contextual Advertising
Conventional Media Vs Online Advertising Medium
Mobile Advertising: A Personalized Medium

Table 14. Global Mobile Advertising Market (2011): Percentage Breakdown of Share by Segment- Mobile Message, Mobile Search and Mobile Display (includes corresponding Graph/Chart)

Broad Potential of Multimedia Mobile Marketing
Japan and Korea Lead the Way in Mobile Advertising

Table 15. Global Mobile Advertising Market (2011): Breakdown of Mobile Ad Spend Per Capita by Region- Japan, Korea, US and Europe (includes corresponding Graph/Chart)

Sturdy Growth Prospects from Emerging Markets
Opt-in Advertising: Giving Consumer the Choice
Search Engine Marketing: An Effective Digital Channel
The Rise of Search Personalization

Table 16. Global Paid Search Market (2011): Percentage Share Breakdown of Revenues for Leading Search Engines (includes corresponding Graph/Chart)

Table 17. Global Search Market (2010): Percentage Breakdown of Searches by Search Engines (includes corresponding Graph/Chart)

Growth in Mobile Internet Strengthens Business Case for SEM
Social Media Marketing: Impacting the Marketing Eco-System

Table 18. Worldwide Online Social Network Ad Spending in US$ Million for Years 2006 through 2011 (includes corresponding Graph/Chart)

Popular Social Media Tools (2011): Ranking based on Usage

Table 19. World Facebook Population (2011): Percentage Share Breakdown by Region- North America, Europe, Asia-Pacific and Rest of World (includes corresponding Graph/Chart)

Leveraging Social Media
Monetizing Media Campaigns Remains a Major Issue for Service Providers
Twitter- A Hot Avenue for Technology Marketers
Video Email Marketing: Riding the Popularity Wave

Table 20. Benefits from Video Email Services for Email Marketing Business (includes corresponding Graph/Chart)

Mobile Video Ads Surpass Online Video Ads
Marketers Yet to Leverage Email Marketing to the Fullest
Up-Stream Traffic from E-Mails (2011): Ranking by Select Industries
Video Streaming – A Multifaceted Advertising Mode

Table 21. Digital Video Streaming Market in the United States (2011): Percentage Market Share Breakdown for Netflix, Comcast, Apple and Others (includes corresponding Graph/Chart)

4.SERVICE OVERVIEW

Digital Media Marketing
Popular Digital Media Marketing Formats
Benefits of Digital Marketing
Forms of Digital Marketing
Push
Pull
Online Marketing
Online Advertising
Factors Supporting Online Advertising
Forms of Online Advertising
Social Media Marketing
Mobile Marketing
Mobile Advertising
Forms of Mobile Advertising
Mobile Advertising - Business Segments
Search Engine Marketing (SEM): An Introduction
Advantages of SEM
Pricing Models
Commonly used Terminology
Best Practices for Effective Marketing

5.SERVICE INTRODUCTIONS

Httpool India Unveils Adplatform for Online and Mobile Advertisers
Reloaded Advertising Rolls Out Automated In-Game Advertising Analysis and Reporting Platform
Xhibit Introduces FlyReply™, a Novel Email Marketing Platform
Optify Announces Introduction of Optify® Digital Marketing Software Suite
Google Introduces Knowledge Graph, Digital Tools for Marketers

24/7 REAL MEDIA INTRODUCES M.E.N.U.

SpaceStation Launches Digital Advertising Format in South Africa
AudienceME Unveils Brand Advertising Platform
Primedia Online Unveils Digital Platform for Ad Sales
iContact Introduces Social Media Marketing Product
Synovate Marketing Management Analytics Rolls Out New m360 Analytics Solution
DataXu Launches DX Social
Zain Kuwait Introduces AdZone in Middle East
ChinaNet Online Holdings Introduces New Mobile Advertising Platform
Image Space Media Introduces Photostitial™ Ad Units
Mail.ru Introduces Targeted Advertising System
Flytxt Introduces QREDA
Mixpo Introduces New Video Advertising Solution for Tablets
Komli Media Launches Video Pre-Roll Advertising
OgilvyOne Introduces neo@Ogilvy
Magnet Media Introduces New Digital Marketing Services
Komli Media Unveils AdView
Google Unveils Location-Based Mobile Banner Ads
Aditi Technologies to Launch CMO Pulse
ModernMami.com Unveils Ella Media
JiWire Introduces New Location-Based Advertising Platform
AdoTube Develops In-Stream Video Advertising Platform
Stumpedia Unveils 'Pay Per Chat'
AdGenesis Introduces AdMatch® Video Advertising Unit
Mobinil Rolls Out Interactive Advertising Service
Ziplocal Unveils LocaLeads Digital Advertising Platform

24/7 REAL MEDIA UNVEILS OPEN ADSTREAM 7.3

Komli Media Introduces Online Video Advertising Network

24/7 REAL MEDIA LAUNCHES OPEN ADSTREAM®

Komli Media Unveils ViziSense MediaMix

24/7 REAL MEDIA UNVEILS PILOT PROGRAM

1020 PLACECAST AND ALCATEL-LUCENT JOINTLY LAUNCH LOCATION BASED ADVERTISEMENT SERVICE

Google Introduces Interest-Based Advertising

6.RECENT INDUSTRY ACTIVITY

Dentsu Inc Acquires Stake in Aegis Group
IBM Announces Takeover of Tealeaf Technology
Publicis Groupe Takes Over The Creative Factory
Teradata Completes Acquisition of eCircle
Aegis to Take Over Roundarch Digital Agency
Diversified Agency Services to Acquire Majority Interest in Medical Collective Intelligence
JWT to Acquire Minority Interest in Converge Technologies
Tenthavenue and GroupM to Take Over Wisereach
Ybrant Digital Receives Approval for Merger with LGS Global
Ogilvy & Mather Establish Social@Ogilvy
Kenshoo Launches Kenshoo Enterprise Certification Program in Partnership with OMI
Ogilvy & Mather Russia to Take Over Promo Digital
Specific Media Takes Over Myspace
Sapient® Takes Over DAD
Sapient®Takes Over CLANMO
Omnicom Division Takes Over The Modellers
Ipsos Acquires Marketing Research Division of Aegis
Aegis Takes Over Smicker and Dubblera from DM-Konsult
Aegis Takes Over Minority Stake in TigerSpike
Aegis Takes Over Creative Media Services
Alliance Data Systems to Take Over Aspen Marketing Services
Specific Media Takes Over Broadband Enterprises
Publicis Groupe Acquires Rosetta
Batanga Acquires Online Media Companies
IAB Europe and EIAA Join Forces
Vdopia Signs Agreement with IAS Digital - Media
Publicis Groupe Acquires Genedigi Group
Yokohama Tire Enters into Partnership with United Future
White Digital Media Establishes Digital Media Marketing Subsidiary
Publicis Groupe Acquires Kitcatt Nohr
Ybrant Digital Merges with LGS Global
Bulldozer Digital Enters into Partnership with Hermelin Media
Lyris Acquires Intaface Marketing
StrongMail Systems Enters into Exclusive Partnership with XCOM Media
Hispanic MediaWorks Enters into Partnership with Telenueva TV
Inuvo® to Acquire Vertro™
RBA Consulting to Take Over Ratchet
Learning Curve Brands and Rise Interactive Enter into Partnership
QuantumDigital Enters into Partnership with TracyLocke
Komli Media Enters into Partnership with Efficient Frontier
Jivox Partners with Komli Media
MediaWhiz and SolutionSet Establish SolutionSet MediaWhiz Partnership
Click Here Signs Mobile Application and Digital Marketing Agreement with MacroSolve
Global Infomercial Services Enters into Partnership with rVue
Efficient Frontier Acquires Downstream Marketing
CONTEXTWEB Merges with Datran Media
ExactTarget Takes Over Frontier Digital
QuinStreet Acquires IT Business Edge
Advice Interactive Group Takes Over b2 Digital Media
Fifth Ring Establishes Office in Kuala Lumpur
Komli Media Takes Over ZestAdz
Access Intelligence Acquires Cynopsis Media
Moosylvania Takes Over The Loud Few
Big Fuel Communications Takes Over Apex Exposure
Komli Media Acquires Aktiv Digital

352 MEDIA GROUP ESTABLISHES WEB DEVELOPMENT AND DIGITAL MARKETING COMPANY

Aegis Group Takes Over Qualitè Search Marketing
Callcredit Information Group Takes Over Latitude Digital Marketing
Cox Digital Solutions Takes Over IB Local Network
Valtech Takes Over H2O Media
WPP Digital Takes Over Rockfish Interactive
Valassis Communications Enters into Partnership with News America Marketing
NAVTEQ Signs Telmap as Publisher for NAVTEQ LocationPoint™
Publicis Acquires Interactive Communications
WPP Consolidates Quasar Media's Digital Business with GroupM's Interactive Business
Tremor Media Takes Over Transpera
WPP to Acquire Stake in Mindshare South Africa
Catapult Systems Takes Over The Ad Ranch
New Media Edge Acquires Media Plus
DG FastChannel to Acquire MediaMind Technologies
Publicis Groupe Takes Over GP7
WPP to Take Over Commarco
ValueClick Takes Over Greystripe
Bitzio to Acquire Digispace Solutions
Scangroup Establishes Three New Digital Advertising Divisions
Alliance Data Systems Takes Over Direct Marketing Services Division of Equifax
Interpublic to Take Over Delaney Lund Knox Warren
Interpublic Takes Over CUBOCC
Publicis Groupe Takes Over G4 Advertising
Performance Bicycle and SolutionSet Enter into Partnership
Round Hill Hotel and Villas Selects MDG Advertising
MDG Advertising Collaborates with Gunster
addONE Marketing Solutions Establishes Digital Marketing Division
Apple to Offer Location-Based Advertisements
NBC Entertainment Enters into Digital Marketing Collaboration with Microsoft
Kahzam to Take Over ProMark Data and Media Group
Mace Security International to Divest Digital Media Marketing Segment
Schawk Acquires Untitled London
Grey to Purchase Majority Interest in Yolk
Komli Media Takes Over Indoor Media
Yellow Pages Group Establishes Mediative
Bite Communications Takes Over OneXeno
News Digital Media Takes Over Getprice.com.au
AudienceScience Takes Over Consorte Media
AMP Agency Takes Over Pixel Bridge
Infogroup Establishes Infogroup Interactive
Apple Acquires Quattro
WPP Group Signs Definitive Agreement to Take Over Majority Stake in Research and Marketing Services
M&C Saatchi Takes Over 60% Stake in Inside Mobile
VisionChina Media Acquires Digital Media Group
Aegis to Acquire 17.7% Holding in Charm Communications
Schawk Takes Over Real Branding
Ybrant Digital Takes Over Max Interactive
Ybrant Digital Acquires dream ad
Google Takes Over AdMob
Komli Media Enters into Strategic Alliance with Artivision
iCrossing and Ingate Form Partnership to Develop International SEM Campaigns
BBN Networks Includes Six Business Media Publishing Partners in B2B Network
WPP to Enter into Strategic Partnership with Omniture
Scangroup Enters into Joint Venture with Quasar Media and Smile Interactive Technology Group
Quasar Media Establishes Blazar Digital Marketing Agency
Alcatel and Placecast Provide Location Based Mobile Advertising
Vodafone Utilizes Wayfinder for Location Based Advertising
Lyris Takes Over Facultas
SEO.com Acquires Graphics.net
Buildtelligence Takes Over SEOCompany.com
Cheil Worldwide Acquires a Majority Interest in The Barbarian Group
Google Takes Over Teracent
Upshot Acquires Emerge Digital
Publicis Groupe Takes Over Razorfish
Ogilvy & Mather Buys Majority Stake in T&A Communications

7.FOCUS ON SELECT GLOBAL PLAYERS

Acxiom Corporation (US)
Aegis Group Plc (UK)
Epsilon (US)
Aspen Marketing Services (US)
Havas Group (France)
Interpublic Group of Companies Inc. (US)
McCann Worldgroup (US)
Omnicom Group Inc. (US)
Publicis Groupe (France)
Digitas Inc. (US)
Razorfish, LLC (US)
SapientNitro (UK)
ValueClick (US)
VIZION Interactive, Inc., (US)
WPP (Ireland)
Ogilvy & Mather (US)

JWT (US)

Wunderman (US)
XCOM Media (Australia)
Ybrant Digital Limited (India)

8.GLOBAL MARKET PERSPECTIVE

Table 22. Global Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 23. Global 10-Year Perspective for Digital Media Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

Table 24. Global Recent Past, Current & Future Analysis for Global Online Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 25. Global 10-Year Perspective for Global Online Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

Table 26. Global Recent Past, Current & Future Analysis for Global Mobile Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 27. Global 10-Year Perspective for Global Mobile Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

Table 28. Global Recent Past, Current & Future Analysis for Global Social Marketing by Geographic Region- US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018

Table 29. Global 10-Year Perspective for Global Social Marketing by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

III. MARKET

1.THE UNITED STATES

A. Market Analysis
  Outlook
  Key Digital Media Marketing Statistics
  Ranking of Fastest Growing Digital Advertising Segments in the US (2011)

Table 30. US Interactive Marketing Spend (2011): Percentage Share Breakdown by Medium- Search Marketing, Display Advertising, E-Mail Marketing, Social Media and Mobile Marketing (includes corresponding Graph/Chart)

  Online Advertising On Upward Trajectory

Table 31. Number of Internet Users in the United States for the Years (2010 & 2013) (includes corresponding Graph/Chart)

Table 32. Advertising Industry in the US (2006-2013)- Breakdown of US Online Advertising Spending as a Percentage of Total Media Advertising Spending (includes corresponding Graph/Chart)

Table 33. US Advertising Industry (2011): Percentage Share Breakdown of Adspends by Industry (includes corresponding Graph/Chart)

Table 34. US Advertising Industry (2011): Percentage Share Breakdown of Revenues by Media Type (includes corresponding Graph/Chart)

  Online Videos Still Lag Behind Traditional Advertising Mediums
  Mobile Advertising: A Promising Market

Table 35. US Mobile Ad Spend (2011): Percentage Share Breakdown by Format- Search, Banner Ads, Opt-In Messaging, Mobile Games and Apps (includes corresponding Graph/Chart)

Table 36. US Market for Mobile Ads (2010): Percentage Breakdown of Market Share by Players – Apple, Google, Jumptap, Millenial Media, Yahoo!, Microsoft, Nokia and Others (includes corresponding Graph/Chart)

  Growing Use of Mobile Phones: A Key Growth Driver
  Advanced Mobile Devices Foster Growth in Mobile Advertising Market
  LBA – A Growing Market

Table 37. Table Location-Based Service Users in the US (2009 & 2010) (includes corresponding Graph/Chart)

  Local Search Market Set to Boom
  Digital Billboards: A Revolutionary Innovation in Outdoor Advertising
  Search Dominates Display
  Facebook- Leader in Display Advertising
  E-commerce Holds Immense Opportunity
  US Auto Industry Goes Online
  Restaurant Industry Turns to Social Media
  Service Introductions
  Recent Industry Activity
  Select Players
B. Market Analytics

Table 38. US Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 39. US 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

2.CANADA

A. Market Analysis
  Outlook
  Online Advertising: A Review

Table 40. Canadian Advertisement Industry (2011): Percentage Share Breakdown of Revenues by Medium (includes corresponding Graph/Chart)

Table 41. Canadian Market for Online Advertising (2011): Percentage Share Breakdown by Format (includes corresponding Graph/Chart)

  Challenges Confronting Mobile Advertising in Canada
  Service Introduction
B. Market Analytics

Table 42. Canadian Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 43. Canadian 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

3.JAPAN

A. Market Analysis
  Outlook

Table 44. Japanese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium (includes corresponding Graph/Chart)

  Mobile Advertising Market: Overview
  LBA- Market Overview
  Recent Industry Activity
B. Market Analytics

Table 45. Japanese Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 46. Japanese 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

4.EUROPE

A. Market Analysis
  Outlook
  Europe Leads in Digital Media Marketing
  Advertising Industry: An Overview
  Search Engine Marketing Surges Ahead

Table 47. European Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/ Format-Search, Display and Others Modes/Formats (includes corresponding Graph/Chart)

  Paid Search to Lead Online Ad Growth
  Mobile Advertising Market
  Banner Advertising: The Largest Revenue Generator
  Western Europe Exhibits Higher Growth Prospects
  Factors Restraining the Growth of Mobile Advertisements
B. Market Analytics

Table 48. European Recent Past, Current & Future Analysis for Digital Media Marketing by Geographic Region - France, Germany, Italy, UK, Spain and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2010 Through 2018 (includes corresponding Graph/Chart)

Table 49. European 10-Year Perspective for Digital Media Marketing by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain and Rest of Europe Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

Table 50. European Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 51. European 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4a.FRANCE
    A. Market Analysis
      Outlook
      Advertising Industry: Overview
      Online Advertising - Domestic Search Business Unfazed by the
      Entry of Search Engines

Table 52. French Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats (includes corresponding Graph/Chart)

      Recent Industry Activity
      Select Players
    B. Market Analytics

Table 53. French Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 54. French 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4b.GERMANY
    A. Market Analysis
      Outlook
      Key Statistics

Table 55. German Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Medium (includes corresponding Graph/Chart)

Table 56. German Online Advertising Market (2011): Percentage Share Breakdown of Revenues by Mode/Format- Search, Display and Other Modes/Formats (includes corresponding Graph/Chart)

      Recent Industry Activity
    B. Market Analytics

Table 57. German Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 58. German 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4c.ITALY
    A. Market Analysis
      Outlook
    B. Market Analytics

Table 59. Italian Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 60. Italian 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4d.THE UNITED KINGDOM
    A. Market Analysis
      Outlook
      Online Advertising on a Growth Path

Table 61. UK Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Media Formats (includes corresponding Graph/Chart)

Table 62. UK Internet Ad Spend (2011): Percentage Breakdown of Share by Format (includes corresponding Graph/Chart)

      Popularity of Internet Lights Up Online advertising Market
      Advertising in Social Networking Sites Holds Promise

Table 63. Advertising Industry in the UK (2009-2012) – Percentage Breakdown of UK Social Network Ad Spending as Part of Total Online Advertising Spending (includes corresponding Graph/Chart)

      SEM: A Promising Market
      Multi-Channel Marketing Gaining Mainstream Status
      Social Media Attracts Significant Spend
      Recent Industry Activity
      Select Players
    B. Market Analytics

Table 64. UK Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 65. UK 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4e.SPAIN
    A. Market Analysis
      Outlook
    B. Market Analytics

Table 66. Spanish Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 67. Spanish 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

  4f.REST OF EUROPE
    A. Market Analysis
      Outlook
      Recent Industry Activity
      Select Player
    B. Market Analytics

Table 68. Rest of Europe Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 69. Rest of Europe 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

5.ASIA-PACIFIC

A. Market Analysis
  Outlook
  Advertising Industry Displays Robust Performance

Table 70. Asia-Pacific Market for Online Advertising (2011): Percentage Share Breakdown of Revenues by Geographic Region – South Korea, China, Australia and Rest of Asia-Pacific (includes corresponding Graph/Chart)

Table 71. Marketing Budgets Allocations in Singapore (2011): Percentage Breakdown of Share by Segment- Advertising, Events, Public Relations, Market Research and Others (includes corresponding Graph/Chart)

Table 72. Allocation of Advertising Budget in Singapore (2011): Percentage Breakdown of Share by Traditional and Non-Traditional Media (includes corresponding Graph/Chart)

Table 73. Korean Advertising Landscape (2011): Percentage Breakdown of Share by Format- TV, Radio, Newspaper, Magazine and Online Ads (includes corresponding Graph/Chart)

  Mobile Advertising: A High Growth Market
  A Highly Diverse Market

Table 74. Mobile Internet Users in Select Asian Countries for 2011 (Users in Millions) (includes corresponding Graph/Chart)

  Text Messaging Continues to Retain Significance in Mobile Marketing
  Mobile Videos: Potential for Growth
  Prospects for Mobile TV Advertising
  CPC- The Most Preferred Model
  Focus on Select Asian Markets
  China
  Market Highlights

Table 75. Chinese Advertising Industry (2011): Percentage Share Breakdown of AdSpends by Industry (includes corresponding Graph/Chart)

Table 76. Advertising Industry in China (2011): Percentage Share Breakdown by Medium- TV, Newspaper, Internet, Outdoor, Radio, Magazines and Cinema (includes corresponding Graph/Chart)

  China- Home to One of the World’s Largest Internet User Population
  Online Advertising Industry- Present State of the Market
  Mobile Advertising- A Rapidly Expanding Market
  Paid Search Gets Popular in China’s SME Sector
  Digital Video Advertising Thrives in China
  India
  Overview of Advertising Market

Table 77. Indian Advertising Industry (2011): Percentage Share Breakdown of Ad Spends by Media Formats (includes corresponding Graph/Chart)

  Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
  Online Advertising Market Scenario
  Growth Inhibitors
  Service Introductions
  Recent Industry Activity
  Select Players
B. Market Analytics

Table 78. Asia-Pacific Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 79. Asia-Pacific 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

6.REST OF WORLD

A. Market Analysis
  Outlook
  Digital Marketing in the Middle East and Africa
  Service Introductions
  Recent Industry Activity
B. Market Analytics

Table 80. Rest of World Recent Past, Current & Future Analysis for Digital Media Marketing by Segment- Online Marketing, Mobile Marketing and Social Marketing Independently Analyzed with Annual Revenues in US$ Million for Years 2009 through 2018 (includes corresponding Graph/Chart)

Table 81. Rest of World 10-Year Perspective for Digital Media Marketing by Segment – Percentage Breakdown of Revenues for Online Marketing, Mobile Marketing and Social Marketing Markets for Years 2009, 2012 & 2018 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 136 (including Divisions/Subsidiaries - 143)
The United States (91)
Canada (1)
Europe (16)
- France (2)
- Germany (1)
- The United Kingdom (12)
- Rest of Europe (1)
Asia-Pacific (Excluding Japan) (31)
Africa (4)