E-Readers: Market Research Report
This report analyzes the worldwide markets for E-Readers in Thousand Units.
The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World.
Annual estimates and forecasts are provided for the period 2008 through 2017.
The report profiles 83 companies including many key and niche players such as Amazon.com, Inc., ASUSTeK Computer, Inc., Audiovox Corporation, Barnes & Noble, Inc., EC Media International Pvt Ltd., Hanvon Technology Co., Ltd., Infibeam.com, Intel Corporation, Pandigital, Plastic Logic Ltd., Samsung Electronics Co., Ltd., Sharp Corporation, and The Sony Group.
Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select online sources.
The report provides separate comprehensive analytics for the US, Japan, Europe, Asia-Pacific, and Rest of World.
Annual estimates and forecasts are provided for the period 2008 through 2017.
The report profiles 83 companies including many key and niche players such as Amazon.com, Inc., ASUSTeK Computer, Inc., Audiovox Corporation, Barnes & Noble, Inc., EC Media International Pvt Ltd., Hanvon Technology Co., Ltd., Infibeam.com, Intel Corporation, Pandigital, Plastic Logic Ltd., Samsung Electronics Co., Ltd., Sharp Corporation, and The Sony Group.
Market data and analytics are derived from primary and secondary research.
Company profiles are mostly extracted from URL research and reported select online sources.
1.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definition and Scope of Study
2.INDUSTRY OVERVIEW
A Curtain Raiser
The Emergence of Internet & Its Cascading Impact On Book Publishing
A Straight Talk About Digitalization of Content & Its Impact On Book Publishing
Challenges Extended by E-Books to Traditional Print Books Fizzle Out
iPad Bites into E-Reader Market
Reasonable E-Reader Bargains Abound in Recession Economy
Finding Opportunities in Difficult Times
Targeting the Right Customer Cluster Offer Opportunities for E-Books & E-Book Readers
Promising Consumer Targets for E-Books & E-Book Readers
Promising Content Types for E-Books & E-Book Readers
Outlook
Future of E-books: A Rumination…
Noteworthy Market Drivers & Trends
Innovations in the E-book Reading Devices Market
Key Product Launches in the year 2010 & 2011
New Features and Added Benefits to Spur the Sales
Emergence of Larger Form Factors & Color Screens
E-books to Aggressively Target Fairer Sex
Competition Pushes Down E-Reader Prices
E-Paper Tipped To Redefine Publishing Market
Market Issues
Reading As a Hobby Comes Under Siege
Compatibility Issues Plague e-Books
Piracy, IP & Copyright Issues Pose Challenges
DRM Leaves a Lot to be Desired…
Utility of Read E-books Limited!
Reader’s Knowledge Still Challenged, Especially in the Developing Markets
E-book Reading Devices Fail on the Quality Front
Hardcore Readers Exhibit No Signs of Cozying Up to the Digital Print
E-Book Landscape Dotted With Casualties
Limited Native Applications & Gray Scale Screens Restrict Market Potential
Competitive Landscape
Price War Triggers Among Major Players
3.PRODUCT OVERVIEW
E-Reader- Definition
Benefits
Limitations
How E-Reader Works?
4.PRODUCT LAUNCHES
Hanvon Releases E920
DMC Worldwide Unveils COPIA E-readers
Bookeen to Unveil The Cybook Orizon
Spring Design Unveils Alex™
Qualcomm to Introduce E-reader
Pandigital Unveils Pandigital Novel Personal E-reader
Audiovox Unveils Lexi™ range with B&N Content
Velocity Micro Introduces Cruz E-reader
Tianjin Jinke to Introduce E-paper Products
Teclast Introduces K5 E-reader
Infibeam Launches Pi2
Hanwang and Marwell Introduce E-book Reader
EC media Introduces Wink XTS
Borders Releases Wireless Version of Kobo E-Reader
Plastic Logic Introduces QUE proReader
Skiff and Sprint Release Skiff W-Reader
Hanvon Technology Launches E-Reader
China Unicom to Introduce E-Readers
Vestal Enterprises Releases LeAF
Kobo Unveils Reading Life for iPad
Google Introduces Google Editions in US
Sony and NEC Release E-Book Readers in Japan
ASUSTek Computer Introduces Eee Note EA800
E Ink Launches Color Displays for E-Readers
Barnes & Noble Introduces New Version of Nook E-Reader
Samsung Unveils Samsung E65 E-Reader
Sony Introduces E-Book Devices
Pandigital Launches Electronic Book Device with Browser
Irex Technologies Launches Irex DR 800SG Electronic Book Device
Kobo Launches Kobo Wireless Electronic Reader
Fanshu.com Introduces Electronic Book Readers
Sony Introduces Novel E-Readers
The Sharper Image® Launches LiteratiTM
PocketBook Global Releases E-Readers on Global Scale
Acer to Release E-Reader and Other Devices in India
ASUSTeK Computer Introduces e-Book Reader
Amazon Rolls out New Version of Kindle E-Reader
Pixelar to Launch MReader
Borders Group Rolls out eBook Reader Application for BlackBerry Smartphones
Samsung Unveils e-Book Reader
Viewsonic Unveils VEB625 and VEB620 e-Book Readers
Samsung Introduces E-book Readers in China
Amazon Introduces Mac Version of Kindle e-Reader
ASUSTeK Computer Unveils DR-900 E-Reader
Hanwang and PVI to Launch Color-Screen e-Book Reader
Welflex Engineering Rolls out ECO Reader
Video Technology Unveils Flip
Adlibris Introduces Swedish e-Book Reader
Samsung Group Rolls out E101 and E6 e-Book Readers
Infibeam.com Rolls out e-Book Reader
Barnes & Noble Introduces Nook E-Reader
Datang Telecom Unveils e-Book Readers with TD-SCDMA Chips
Wistron to Introduce Readius E-reader
Intel Unveils Intel Reader
Best Buy Launches Gadgets and eReaders Collection
LG Releases Solar Cell e-Book Reader
Grammata Unveils Papyrer 5.1 e-Book Reader
Cranbury Bookworm to Unveil Fireside E-Reader
Sony UK Rolls Out e-Book Readers
Astak Introduces Pocket PRO e-Book Reader
Borders UK Introduces Elonex e-Book Reader
Sony Unveils PRS-700 Reader
Samsung Releases Papyrus E-Reader
Fujitsu Unveils FLEPia Color E-Book Reader
Hearst to Introduce E-Reader for Newspapers and Magazines
Lenovo to Launch Tianji EB-605 e-Book Reader
Google Introduces Google Book Search for Mobile
5.RECENT INDUSTRY ACTIVITY
Google Pockets eBook Technologies, an Ebook Reader Company
iriver Enters into Partnership with LG Display to Introduce iriver Story HD eBook Reader
Hanvon Selects Freescale i.MX51 applications processor
News Corp Takes Over Skiff E-Reading Platform from Hearst
PocketBook International and Netronix Enter into Joint Venture
Sharp and Sony Release Electronic Book Devices in Japan
Hanwang to Establish Taiwan Subsidiary for Selling E-book Readers
Kobo Enters into Partnership with Fairmont Hotels to Offer Kobo E-reading Service
iriver Licenses Devicescape Easy WiFi for WiFi e-Readers
Prime View International Takes Over E Ink
Barnes & Noble Takes Over Fictionwise
Sony and News Corp. Enter into Partnership
Marvell Enters into Collaboration with E Ink
Publishing Companies Jointly Introduce New Digital Reading Platform
Barnes and Noble Enters into Partnership with Plastic Logic
Sony Fulfills Initial Shipment Order of 3G Daily Edition E-Readers
Verizon Wireless to Support iREX e-Book Reader
Foxconn Technology Group to Manufacture e-Readers for China Mobile
6.FOCUS ON SELECT PLAYERS
Amazon.com, Inc. (US)
ASUSTeK Computer, Inc. (US)
Audiovox Corporation (US)
Barnes & Noble, Inc. (US)
EC Media International Pvt Ltd (India)
Hanvon Technology Co., Ltd. (China)
Infibeam.com (India)
Intel Corporation (US)
Pandigital (US)
Plastic Logic Ltd. (UK)
Samsung Electronics Co., Ltd. (South Korea)
Sharp Corporation (Japan)
The Sony Group (Japan)
7.GLOBAL MARKET PERSPECTIVE
8.THE UNITED STATES
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
Competitive Landscape to Witness Drastic Changes
B. MARKET ANALYTICS
9.JAPAN
A. MARKET ANALYSIS
Current & Future Analysis
Competitive Overview
B. MARKET ANALYTICS
10.EUROPE
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
B. MARKET ANALYTICS
10A.FRANCE
Market Analysis
10B.GERMANY
Market Analysis
10C.ITALY
Market Analysis
10D.UNITED KINGDOM
A. MARKET ANALYSIS
Current & Future Analysis
UK Market Exhibiting Growing Popularity for E-Readers
B. MARKET ANALYTICS
10E.SPAIN
Market Analysis
10F.RUSSIA
Market Analysis
10G.REST OF EUROPE
Market Analysis
11.ASIA-PACIFIC
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
B. MARKET ANALYTICS
11A.CHINA
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
Hanwang- A Key player in Chinese E-Reader Market
Companies Entering into E-Reader Bandwagon
Local Consumers Facing Price Hurdle
Global E-Reader Players lack Presence in Chinese Market
Limited Availability of E-Ink Screens
Chinese Players Developing New Strategies
Non-Availability of Large Collection of E-books Hampering Profits
Pirated Content Hampering E-book Market Growth
B. MARKET ANALYTICS
11B.REST OF ASIA-PACIFIC
A. MARKET ANALYSIS
Current & Future Analysis
Korea: E-Book Market On the Rise
B. MARKET ANALYTICS
12.REST OF WORLD
Market Analysis
Total Companies Profiled:
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle-East
Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definition and Scope of Study
2.INDUSTRY OVERVIEW
A Curtain Raiser
The Emergence of Internet & Its Cascading Impact On Book Publishing
A Straight Talk About Digitalization of Content & Its Impact On Book Publishing
Challenges Extended by E-Books to Traditional Print Books Fizzle Out
iPad Bites into E-Reader Market
Reasonable E-Reader Bargains Abound in Recession Economy
Finding Opportunities in Difficult Times
Targeting the Right Customer Cluster Offer Opportunities for E-Books & E-Book Readers
Promising Consumer Targets for E-Books & E-Book Readers
Promising Content Types for E-Books & E-Book Readers
Outlook
Future of E-books: A Rumination…
Noteworthy Market Drivers & Trends
Innovations in the E-book Reading Devices Market
Key Product Launches in the year 2010 & 2011
New Features and Added Benefits to Spur the Sales
Emergence of Larger Form Factors & Color Screens
E-books to Aggressively Target Fairer Sex
Competition Pushes Down E-Reader Prices
E-Paper Tipped To Redefine Publishing Market
Market Issues
Reading As a Hobby Comes Under Siege
Compatibility Issues Plague e-Books
Piracy, IP & Copyright Issues Pose Challenges
DRM Leaves a Lot to be Desired…
Utility of Read E-books Limited!
Reader’s Knowledge Still Challenged, Especially in the Developing Markets
E-book Reading Devices Fail on the Quality Front
Hardcore Readers Exhibit No Signs of Cozying Up to the Digital Print
E-Book Landscape Dotted With Casualties
Limited Native Applications & Gray Scale Screens Restrict Market Potential
Competitive Landscape
Price War Triggers Among Major Players
3.PRODUCT OVERVIEW
E-Reader- Definition
Benefits
Limitations
How E-Reader Works?
4.PRODUCT LAUNCHES
Hanvon Releases E920
DMC Worldwide Unveils COPIA E-readers
Bookeen to Unveil The Cybook Orizon
Spring Design Unveils Alex™
Qualcomm to Introduce E-reader
Pandigital Unveils Pandigital Novel Personal E-reader
Audiovox Unveils Lexi™ range with B&N Content
Velocity Micro Introduces Cruz E-reader
Tianjin Jinke to Introduce E-paper Products
Teclast Introduces K5 E-reader
Infibeam Launches Pi2
Hanwang and Marwell Introduce E-book Reader
EC media Introduces Wink XTS
Borders Releases Wireless Version of Kobo E-Reader
Plastic Logic Introduces QUE proReader
Skiff and Sprint Release Skiff W-Reader
Hanvon Technology Launches E-Reader
China Unicom to Introduce E-Readers
Vestal Enterprises Releases LeAF
Kobo Unveils Reading Life for iPad
Google Introduces Google Editions in US
Sony and NEC Release E-Book Readers in Japan
ASUSTek Computer Introduces Eee Note EA800
E Ink Launches Color Displays for E-Readers
Barnes & Noble Introduces New Version of Nook E-Reader
Samsung Unveils Samsung E65 E-Reader
Sony Introduces E-Book Devices
Pandigital Launches Electronic Book Device with Browser
Irex Technologies Launches Irex DR 800SG Electronic Book Device
Kobo Launches Kobo Wireless Electronic Reader
Fanshu.com Introduces Electronic Book Readers
Sony Introduces Novel E-Readers
The Sharper Image® Launches LiteratiTM
PocketBook Global Releases E-Readers on Global Scale
Acer to Release E-Reader and Other Devices in India
ASUSTeK Computer Introduces e-Book Reader
Amazon Rolls out New Version of Kindle E-Reader
Pixelar to Launch MReader
Borders Group Rolls out eBook Reader Application for BlackBerry Smartphones
Samsung Unveils e-Book Reader
Viewsonic Unveils VEB625 and VEB620 e-Book Readers
Samsung Introduces E-book Readers in China
Amazon Introduces Mac Version of Kindle e-Reader
ASUSTeK Computer Unveils DR-900 E-Reader
Hanwang and PVI to Launch Color-Screen e-Book Reader
Welflex Engineering Rolls out ECO Reader
Video Technology Unveils Flip
Adlibris Introduces Swedish e-Book Reader
Samsung Group Rolls out E101 and E6 e-Book Readers
Infibeam.com Rolls out e-Book Reader
Barnes & Noble Introduces Nook E-Reader
Datang Telecom Unveils e-Book Readers with TD-SCDMA Chips
Wistron to Introduce Readius E-reader
Intel Unveils Intel Reader
Best Buy Launches Gadgets and eReaders Collection
LG Releases Solar Cell e-Book Reader
Grammata Unveils Papyrer 5.1 e-Book Reader
Cranbury Bookworm to Unveil Fireside E-Reader
Sony UK Rolls Out e-Book Readers
Astak Introduces Pocket PRO e-Book Reader
Borders UK Introduces Elonex e-Book Reader
Sony Unveils PRS-700 Reader
Samsung Releases Papyrus E-Reader
Fujitsu Unveils FLEPia Color E-Book Reader
Hearst to Introduce E-Reader for Newspapers and Magazines
Lenovo to Launch Tianji EB-605 e-Book Reader
Google Introduces Google Book Search for Mobile
5.RECENT INDUSTRY ACTIVITY
Google Pockets eBook Technologies, an Ebook Reader Company
iriver Enters into Partnership with LG Display to Introduce iriver Story HD eBook Reader
Hanvon Selects Freescale i.MX51 applications processor
News Corp Takes Over Skiff E-Reading Platform from Hearst
PocketBook International and Netronix Enter into Joint Venture
Sharp and Sony Release Electronic Book Devices in Japan
Hanwang to Establish Taiwan Subsidiary for Selling E-book Readers
Kobo Enters into Partnership with Fairmont Hotels to Offer Kobo E-reading Service
iriver Licenses Devicescape Easy WiFi for WiFi e-Readers
Prime View International Takes Over E Ink
Barnes & Noble Takes Over Fictionwise
Sony and News Corp. Enter into Partnership
Marvell Enters into Collaboration with E Ink
Publishing Companies Jointly Introduce New Digital Reading Platform
Barnes and Noble Enters into Partnership with Plastic Logic
Sony Fulfills Initial Shipment Order of 3G Daily Edition E-Readers
Verizon Wireless to Support iREX e-Book Reader
Foxconn Technology Group to Manufacture e-Readers for China Mobile
6.FOCUS ON SELECT PLAYERS
Amazon.com, Inc. (US)
ASUSTeK Computer, Inc. (US)
Audiovox Corporation (US)
Barnes & Noble, Inc. (US)
EC Media International Pvt Ltd (India)
Hanvon Technology Co., Ltd. (China)
Infibeam.com (India)
Intel Corporation (US)
Pandigital (US)
Plastic Logic Ltd. (UK)
Samsung Electronics Co., Ltd. (South Korea)
Sharp Corporation (Japan)
The Sony Group (Japan)
7.GLOBAL MARKET PERSPECTIVE
Table 1. World Recent Past, Current and Future Analysis for E-Readers by Geographic Region – US, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
Table 2. World 10-Year Perspective for E-Readers by Geographic Region – Percentage Breakdown of Volume Sales for US, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)
8.THE UNITED STATES
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
Competitive Landscape to Witness Drastic Changes
Table 3. US E-Reader Market (2010): Percentage Breakdown of Volume Sales by Company – Amazon, Sony and Others (includes corresponding Graph/Chart)
B. MARKET ANALYTICS
Table 4. US Recent Past, Current and Future Analysi for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
9.JAPAN
A. MARKET ANALYSIS
Current & Future Analysis
Competitive Overview
B. MARKET ANALYTICS
Table 5. Japanese Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10.EUROPE
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
B. MARKET ANALYTICS
Table 6. European Recent Past, Current and Future Analysis for E-Readers by Geographic Region – France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
Table 7. European 10-Year Perspective for E-Readers by Geographic Region – Percentage Breakdown of Volume Sales for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)
10A.FRANCE
Market Analysis
Table 8. French Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10B.GERMANY
Market Analysis
Table 9. German Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10C.ITALY
Market Analysis
Table 10. Italian Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10D.UNITED KINGDOM
A. MARKET ANALYSIS
Current & Future Analysis
UK Market Exhibiting Growing Popularity for E-Readers
B. MARKET ANALYTICS
Table 11. UK Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10E.SPAIN
Market Analysis
Table 12. Spanish Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10F.RUSSIA
Market Analysis
Table 13. Russian Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
10G.REST OF EUROPE
Market Analysis
Table 14. Rest of Europe Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
11.ASIA-PACIFIC
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
B. MARKET ANALYTICS
Table 15. Asia-Pacific Recent Past, Current and Future Analysis for E-Readers by Geographic Region – China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Sales Figures in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
Table 16. Asia-Pacific 10-Year Perspective for E-Readers by Geographic Region – Percentage Breakdown of Volume Sales for China and Rest of Asia-Pacific Markets for Years 2008, 2011 and 2017 (includes corresponding Graph/Chart)
11A.CHINA
A. MARKET ANALYSIS
Current & Future Analysis
Market Overview
Hanwang- A Key player in Chinese E-Reader Market
Table 17. Chinese E-Reader Market (2010): Percentage Breakdown of Volume Sales by Company
Companies Entering into E-Reader Bandwagon
Local Consumers Facing Price Hurdle
Global E-Reader Players lack Presence in Chinese Market
Limited Availability of E-Ink Screens
Chinese Players Developing New Strategies
Non-Availability of Large Collection of E-books Hampering Profits
Pirated Content Hampering E-book Market Growth
B. MARKET ANALYTICS
Table 18. Chinese Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
11B.REST OF ASIA-PACIFIC
A. MARKET ANALYSIS
Current & Future Analysis
Korea: E-Book Market On the Rise
B. MARKET ANALYTICS
Table 19. Rest of Asia-Pacific Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
12.REST OF WORLD
Market Analysis
Table 20. Rest of World Recent Past, Current and Future Analysis for E-Readers Analyzed with Annual Sales in Thousand Units for Years 2008 through 2017 (includes corresponding Graph/Chart)
Total Companies Profiled:
Region/CountryPlayers
The United States
Canada
Japan
Europe
France
Germany
The United Kingdom
Spain
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle-East