Research Report on Chinese E-reader Market, 2010-2011

July 2010 | 30 pages | ID: R88C1481D1EEN
China Research and Intelligence Co., Ltd.

Abstracts

E-reader is a professional carrier terminal for digital contents such as e-books, e-newspaper and electronic documents. It is featured with the paperlike display technology and low power consumption. Presently, through Wi-Fi or operator network, users can directly download digital publishing contents for reading with e-readers.

Chinese e-reader market enters the rapid development stage since 2009. The sales volume of e-reader in China exceeded 300,000 with the market scale of about CNY 450 million in 2009.

Chinese e-reader market has been concentrated with a large quantity of brands, including Hanvon, Hanlin and Dr. Yi as well as Founder, Datang, Teclast and Samsung, etc. Besides e-reader manufacturers, there are also other types of entrants. In May 2009, China Mobile announced its G3 e-reader customization program. In May 2010, China Mobile, together with Hanvon, Huawei, Datang Mobile, Datang Telecom, BenQ and Founder to launch 7 TD e-books, some of which have come onto the market. Among those e-reader spare parts manufacturers, in addition to Prime View, some other manufacturers are also engaged in the production of electronic papers and chips, etc.

Generally, Chinese e-reader market enters its high-speed development stage in 2009. It is forecast that Chinese e-reader market will maintain high growth in 2010 with the promotion of e-reader manufacturers, content providers and telecom operators. In 2010, Chinese e-reader sales volume will surpass 3 million and the market scale will be over CNY 3 billion. By 2010H1, there were about 30 e-reader manufacturers in China. The number is expected to rise to 80-100 during the end of 2010 to the beginning of 2011. E-reader is regarded as another highlight in Chinese digital consumption market after MP3 and MP4.

With its rapid development, Chinese e-reader industry is also exposed to the lack of content resources and unsound copyright protection, etc.

Through this report, readers can acquire more information:

• Status quo of Chinese e-reader industry
• Business model of Chinese e-reader industry
• Development of industries associated with Chinese e-reader industry
• Competition in Chinese e-reader market
• Major e-reader manufacturers in China
• Technological trend in Chinese e-reader industry
• Prediction on the development of Chinese e-reader industry
• Investment opportunities in Chinese e-reader industry

Following persons are recommended to buy this report:

• Enterprises associated with the e-reader industry chain
• Telecom operators
• E-reader manufacturers
• Investors concerning the e-reader industry
• E-reader distributors
• Research institutes concerning Chinese e-reader industry

Contents

1 OVERVIEW ON CHINESE E-READER MARKET, 2009-2010

1.1. Status Quo of Chinese E-reader Market, 2009-2010
1.2 Analysis on Competition Situation in Chinese E-reader Market
1.3 Analysis on Chinese E-reader Industry Chain
1.4 Analysis on Business Model of Chinese E-reader Market
1.5 Analysis on Chinese E-reader Market, 2009-2010
  1.5.1 Chinese E-reader Sales Volume, 2009-2010
  1.5.2 Chinese E-reader Market Scale, 2009-2010
1.6 Prediction on Competition in Chinese E-reader Market

2. ANALYSIS ON CHINESE E-READER OPERATION MODE

2.1 Analysis on Amazon Kindle
  2.1.1 Brief Introduction to Amazon Kindle
  2.1.2 Reference Significance of Amazon Kindle for Chinese E-reader Market
2.2. Typical Development Modes in Chinese E-reader Market
  2.2.1 Hanvon
  2.2.2 Shanda Literature
  2.2.3 China Mobile

3. ANALYSIS ON CAPITAL OPERATION IN CHINESE E-READER MARKET, 2009-2010

3.1 Analysis on M&A Events in Chinese E-reader Industry, 2009-2010
3.2 Analysis on Investment and Financing in Chinese E-reader Industry
3.3 Prediction on Investment and Financing Trend in Chinese E-reader Industry

4. ANALYSIS ON MAJOR E-READER MANUFACTURERS IN CHINA, 2009-2010

4.1 Hanvon
  4.1.1 Overview
  4.1.2 E-readers
  4.1.3 Development Strategy in Chinese E-reader Market
4.2 Founder
  4.2.1 Overview
  4.2.2 E-readers
  4.2.3 Development Strategy in Chinese E-reader Market
4.3 Datang Telecom
  4.3.1 Overview
  4.3.2 E-readers
  4.3.3 Development Strategy in Chinese E-reader Market
4.4. Aigo
4.5 Oppo
4.6 Hanlin
4.7 Dr. Yi
4.8 Great Wall
4.9 Teclast
4.10 Huawei
4.11 Sony
4.12 Samsung

5. PREDICTION ON DEVELOPMENT AND INVESTMENT IN CHINESE E-READER MARKET

5.1 Investment Risk in Chinese E-reader Market
5.2 Prediction on Chinese E-reader Market Scale
5.3 Analysis on Investment Opportunities in Chinese E-reader Industry
5.4 Recommendations for Investment and Development in Chinese E-reader Industry

Selected Charts

SELECTED CHARTS

Chart Global E-reader Shipment Volume, 2009-2014
Chart Global E-reader Market Scale, 2009-2014
Chart Operation Mode of Amazon Kindle
Chart Chinese E-reader Industry Chain
Chart Competition Situation in Chinese E-reader Market
Chart M&A Events in Chinese E-reader Market, 2009-2010
Chart Major Events in Chinese E-reader Market, 2009-2010
Chart Chinese E-reader Sales Volume, 2009-2014
Chart Chinese E-reader Market Scale, 2009-2014
Chart Operation of Hanvon, 2006-2009
Chart Sales Volume of Hanvon E-readers, 2009-2014
Chart E-reader Market Shares in China, 2009