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China Digital STB (Set-Top-Box) Market Report, 2006-2007

November 2007 | 180 pages | ID: C9309C4B79BEN

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This report presents the development of STB markets at China and abroad, and studies STB application market as well. It gives a detailed description of manufacturers (15 chip producers, 19 CA producers, 11 middleware producers, 8 ODMs and 50 STB producers) in China STB industry chain.

By technical progression, STB can be divided into cable STB, terrestrial STB, satellite STB and IP STB. But they have been increasingly integrated. And now the multi-mode STB integrated with cable, terrestrial, satellite and IP network functions has turned up in the market. Soon, STB will be even integrated with PVR and become home multimedia center.

The global sales of STB reached over 70 million sets in 2005, of which satellite STB still took 60%. Nevertheless, there will be not a remarkable market growth for satellite STB (similar to cable STB and terrestrial STB) in the future. It is noteworthy that IP STB market grows the fastest.

The rapidly whole move of Cable TV digitalization in China conduces to the sales of Cable TV STB. In 2004, the sales volume of cable STB stood only at 81,000 sets in mainland China. Then, the figure soared to 3.681 million sets in 2005 and 6.979 million sets in 2006. With the reconstruction of dual-way networks in cities across China in a couple of years, STB will be towards dual-way, high definition and expansibility. Compared to analog TV, the biggest merit of digital TV rests with the provision of value added functions. For profits, operators have to add more interactive programs, with which enhanced STB needs to be matched. As the whole move of TV digitalization draws to an end in more and more cities around China, there will be out of question a significant rise in the sales volume of enhanced STB. Now, the operation of cable digital TV runs well with the increasing number of payment digital TV subscriber. Forecast by ResearchInChina, the sales volume of cable digital STB will up to 25 million sets in mainland China by 2008.

China is one of main producers of STB and it has complete industry chain. Domestic STB producers are differently specialized in the production of low-end STB, dual-mode (cable & IP) STB and high-end (PVR function) STB.

Seen from the data in 2005, 70% of China-made STB (mainly DVB-S and DVB-T) were distributed abroad, and the sales volume exceeded 10 million sets. In 2006, there was a change in market situation, and the proportion for the domestic sale of China-made STB rose to 40%. Noticeably, cable STB accounted for 90% of Chinese STB market shares. Such trend will be obviously exposed in 2007.

Two trends will happen to STB chip industry in the future. One is 'being more professional'. Enterprises have to foster their own brands in segmented markets like IP STB and PVR STB. And the other is 'being integrated with multiple functions'. That is to say, it is required to integrate functions such as channel modulation, signal source decoding, video processing and CPU control of DTV receiving terminal into a single SoC chip. Based on market demand, SoC chip series with varied portfolio can be released in best season.

1. STB Technology and Development
1.1 Definition and Classification of STB
1.1.1 Internet Access STB
1.1.2 Digital Cable STB
1.1.3 Digital Terrestrial STB
1.1.4 DTH Satellite TV STB
1.1.5 IP STB
1.2 STB Products Distributed to Home and Overseas Markets
1.2.1 Domestically Distributed STB Products
1.2.2 STB Products Distributed Abroad
1.3 Buildup and Basic Principle of STB
1.3.1 Principles and Functions of STB Hardware
1.3.2 Software System of STB
1.4 Key Technologies of STB
1.4.1 Framework and Performance of STB Main Chip
1.4.2 CA Technology of STB
1.4.3 Multimedia Home Platform (MHP) Middleware Technology
1.5 Interactive Functions
1.5.1 Video on Demand (VOD)
1.5.2 Current Application of Interactive Functions
1.6 Functions and Development of High-end STB

2. Status Quo and Development of STB Application Market in China
2.1 Cable TV
2.1.1 Whole Move Progression of Cable TV Digitalization
2.1.2 Business Patterns for Program Digitalization of Cable TV Operators
2.1.3 Union of Cable TV Operators
2.2 Satellite TV
2.2.1 Delay of DTH Satellite TV Business
2.2.2 Entry of Overseas Satellite Telecom Operators into Chinese Market
2.3 Terrestrial Transmission
2.3.1 Release of China Digital TV Terrestrial Transmission Standards
2.3.2 Development of Mobile TV
2.4 IPTV
2.4.1 Dispute of IPTV Standards
2.4.2 Status Quo and Development of IPTV Industry

3. Development Overview of Digital STB Market
3.1 Digital STB Industry Chain
3.2 Relevant Standards for STB
3.2.1 Channel Transmission Standards
3.2.2 Business Standards
3.2.3 Support System Standards
3.3 Global Digital STB Market and Industry
3.3.1 Market Shares and Business of Main STB Manufacturers Worldwide
3.3.2 Timetable for DTV Transfer in Countries
3.3.3 Global Interactive TV Industry Chain
3.3.4 Machine Card Separation Market Abroad
3.3.5 Global Sales Volume and Forecast of Digital STB
3.3.6 Global Price Trend of Cable STB
3.4 Digital STB Market and Industrial Development in China
3.4.1 Production of Digital STB in China
3.4.2 Machine Card Separation Standards
3.4.3 Chinese Digital STB Market and Forecast

4. Digital STB Chip Suppliers
4.1 STB Chip Market in China
4.2 STB Chip Manufacturers
4.2.1 ST
4.2.2 IBM
4.2.3 LSI
4.2.4 NXP
4.2.5 Fujitsu
4.2.6 NEC
4.2.7 Broadcom
4.2.8 Zoran
4.2.9 Conexant
4.2.10 CheerTek
4.2.11 ATI
4.2.12 Samsung Electronics
4.2.13 Haier Integrated Circuit Design Co., Ltd.
4.2.14 Texas Instruments
4.2.15 Shanghai Jiao Tong University and Shanghai High Definition Digital Technology Industry Co., Ltd.
4.2.16 National Semiconductor (NS)

5. CA Manufacturers
5.1 Market Shares of CA Manufacturers Worldwide
5.2 Competition Status in China CA Market
5.3 CA Manufacturers
5.3.1 NDS
5.3.2 Nagravision
5.3.3 Conax
5.3.4 Irdeto
5.3.5 Viaccess
5.3.6 Motorola
5.3.7 DVN
5.3.8 CTI
5.3.9 Novel TongFang
5.3.10 ADT
5.3.11 DTVIA
5.3.12 Lifeview
5.3.13 Hwano
5.3.14 Other Manufacturers

6. Middleware Suppliers
6.1 Brief Introduction to Middleware
6.2 Research on Main Middleware-based Enterprises Worldwide
6.2.1 Opentv
6.2.2 Alticast
6.2.3 NDS
6.2.4 Canal+
6.2.5 Microsoft
6.2.6 Liberate
6.3 Study on Main Middleware-based Enterprises in China
6.3.1 DTVIA
6.3.2 Digital Video Networks
6.3.3 Shanghai High Definition Digital Technology Industrial Co., Ltd.
6.3.4 Beijing Novel-Tongfang Information Engineering Co., Ltd.
6.3.5 Shanghai DigiVision Technology Co., Ltd.

7. ODM Manufacturers
7.1 Walta Electronic Co., Ltd.
7.2 Beijing Mingxin Video Technology Co., Ltd.
7.3 Shanghai Fengbao Electronic Technology Co., Ltd.
7.4 YAHEE Technology Corp., Ltd.
7.5 Polar Star International Co., Ltd.
7.6 Shanghai Huiguan Information Technology Co., Ltd.
7.7 Shenzhen SEG Hi-tech Industrial Co., Ltd.
7.8 Beijing Digital Transvideo Technology Co., Ltd.

8. Major STB Manufacturers
8.1 Coship Electronics Co., Ltd.
8.1.1 Company Profile
8.1.2 Sales Performance
8.1.3 Product Information
8.1.4 Cooperative Partners
8.2 Sichuan Changhong Network Technology Co., Ltd.
8.2.1 Company Profile
8.2.2 Sales Performance
8.2.3 Product Information
8.3 TCL King Electronics (Shenzhen) Co., Ltd.
8.3.1 Company Profile
8.3.2 Sales Performance
8.3.3 Product Information
8.4 Hisense Electric Co., Ltd.
8.4.1 Company Profile
8.4.2 Product Information
8.5 Haier
8.5.1 Company Profile
8.6 Skyworth Digital Technology (Shenzhen) Co., Ltd.
8.6.1 Company Profile
8.6.2 Operation
8.6.3 Products
8.7 GNI
8.7.1 Company Profile
8.7.2 Products
8.8 Digital Video Networks
8.8.1 Company Profile
8.8.2 Product Information
8.9 Shanghai DigiVision Technology Co., Ltd.
8.9.1 Company Profile
8.9.2 Products
8.10 Fuzhou ZhuoYi Electronics Co., Ltd.
8.10.1 Company Profile
8.10.2 Product Information
8.11 Sichuan Jiuzhou Electric Group Co., Ltd.
8.11.1 Company Profile
8.11.2 Products
8.11.3 Main Clients
8.12 Chengdu DoYen Information Technology Co., Ltd.
8.12.1 Company Profile
8.12.2 Products
8.12.3 Cooperative Partners
8.13 Tsinghua TongFang Legend Silicon Tech Co., Ltd.
8.13.1 Company Profile
8.13.2 Products
8.13.3 Cooperative Partners
8.14 Langchao Group
8.14.1 Company Profile
8.14.2 Product Information
8.14.3 Cooperative Partners
8.15 Changsha Superman Electronics Co., Ltd.
8.15.1 Company Profile
8.15.2 Products
8.16 Shanghai Dare Technology Co., Ltd.
8.16.1 Company Profile
8.16.2 Products
8.16.3 Main Clients
8.17 Konka Group Co., Ltd.
8.17.1 Company Profile
8.17.2 Operation
8.17.3 Products
8.17.4 Clients
8.18 Shenzhen Advanced Video Info-Tech Co., Ltd.
8.18.1 Company Profile
8.18.1 Product Information
8.19 ZTE Corporation
8.19.1 Company Profile
8.19.2 Product Information
8.20 Great Wall Information Industry Co., Ltd.
8.20.1 Company Profile
8.20.2 Product Information
8.21 Dalian Daxian Network System Co., Ltd.
8.21.1 Company Profile
8.21.2 Main Products
8.22 Weifang Jade Bird Huaguang Technology Co., Ltd
8.22.1 Company Profile
8.22.2 Product Information
8.23 Jiangsu Yinhe Electronics Co., Ltd.
8.23.1 Company Profile
8.23.1 Product Information
8.24 Xoceco Electronics Co., Ltd.
8.24.1 Company Profile
8.24.2 Product Information
8.25 Malata Digital Co., Ltd.
8.25.1 Company Profile
8.25.2 Product Information
8.26 Amoi Electronics Co., Ltd.
8.26.1 Company Profile
8.27 UT Starcom
8.27.1 Company Profile
8.27.2 Products
8.28 Huawei Technology Co., Ltd.
8.28.1 Company Profile
8.28.2 Products
8.29 Quanzhou Baotong Electronics Co., Ltd
8.29.1 Company Profile
8.29.2 Product Information
8.30 Gospell Digital Technology Co., Ltd.
8.30.1 Company Profile
8.30. 2 Product Information
8.31 Kingtech Electronics (Huizhou) Co., Ltd.
8.31.1 Company Profile
8.31.2 Product Information
8.32 PBI Pro Broadband Inc.
8.32.1 Company Profile
8.32. 2 Product Information
8.33 Fujian Quanzhou TDX Electronics Co., Ltd
8.33.1 Company Profile
8.33.2 Product Information
8.34 Shenzhen Maiwei Cable TV Equipment Co., Ltd.
8.34.1 Company Profile
8.34.2 Product Information
8.35 Long March Launch Vehicle Technology Co., Ltd.
8.35.1 Company Profile
8.35.2 Product Information
8.36 TOPTV Technology Co., Ltd.
8.36.1 Company Profile
8.36.2 Product Information
8.37 Shenzhen SDG Information Co., Ltd.
8.37.1 Company Profile
8.37.2 Main Products
8.38 Beijing Sunniwell Digital Technology Co., Ltd.
8.38.1 Company Profile
8.38.2 Main Products
8.39 Shenzhen Success Digital Technology Co., Ltd.
8.39.1 Company Profile
8.39.1 Product Information
8.40 Shanghai Sanzhou Xunchi Digital Technology Co., Ltd.
8.40.1 Company Profile
8.40.2 Product Information
8.41 Zhejiang Dahua Digital Technology Co., Ltd
8.41.1 Company Profile
8.41.2 Product Information
8.42 Biaoqi Digital Technology Co., Ltd.
8.42.1 Company Profile
8.42.2 Products
8.42.3 Successful Cases
8.43 Dong Tai Information Industry Co., Ltd
8.43.1 Company Profile
8.44 Beijing Peony Digital Electronics Co., Ltd
8.44.1 Company Profile
8.44.2 Main Products
8.45 Wuxi Oritron Digital Technology Co., Ltd.
8.45.1 Company Profile
8.45.2 Main Products
8.46 Bubugao A&V Electronics Co., Ltd
8.46.1 Company Profile
8.46.2 Main Products
8.47 Zhongguang Dazheng Information Technology Co., Ltd.
8.47.1 Company Profile
8.47.2 Main Products
8.48 Zhejiang Feiyue Network Technology Co., Ltd.
8.48.1 Company Profile
8.48.2 Main Products
8.49 Desay A&V Science and Technology Co., Ltd
8.49.1 Company Profile
8.49.2 Main Products
8.50 Beijing BBEF Electronics Group Co., Ltd
8.50.1 Company Profile
8.50.2 Main Products


Software and Hardware Environments of Digital STB
Decoding Sketch of DTV Broadcast Receiving
Framework of Low-end Cable STB Functions
Framework of High-end Cable STB Functions
Internal Signal Flow of Digital STB
Sketch Map of Conditional Receiving Principles
Newly Added DTV Subscribers in Mainland China, 2003-2010
Evolution of H.264 Standards
Sketch Map of AVS Industry Chain
IPTV Users and Household Coverage Worldwide, 2004-2009
Global IPTV Market Layout, 2006
Sketch Map of Digital STB Industry Chain
Projects and Manufacturers in Interactive Digital Industry Chain
STB Sales Volume Worldwide by Receiving Mode, 2004-2008
Global Average Price of Cable STB, 2003-2008
Total Output and Exported Volume of STB in Mainland China, 2004-2006
Output Capacity and Growth Rate of Digital Satellite STB in China, 2003-2008
IP STB Shipment and Revenue in China, 2005-2011
Sales Volume of Digital Cable STB in China, 2003-2008
Average Price of Basic Cable Digital STB in China, 2002-2006
Cable TV STB Solutions
General-purpose STB Solutions
IP STB Solutions
Satellite TV STB Solutions
Terrestrial TV STB Solutions
OMEGA STB Solutions
System Solutions of IBM's STB0210x
LST SC2005 STB Solutions
LST AViA-9600 STB Solutions
LST SC2000 STB Solutions
Reference Design of Philips Cable STB-STB200
Reference Design of Philips Terrestrial STB-STB200
Reference Design of Philips Single-chip Satellite STB-STB 210
Solutions for Philips STB with PVR and Dual-decoding Functions-STB220
System Solutions for Philips IP STB-STB500
Reference Platform for Philips Enhanced IP STB-STB 810
DTV STB List of Fujitsu
uPD61171 Chip of NEC
Reference Design of Haier STB
STB Design Platform of Texas Instrument
DSP DM642 STB Solutions of Texas Instrument
Satellite STB Solutions of Texas Instrument
Geode SP1SC21 STB Solutions of National Semiconductor
W/ASDL STB Solutions
User Number of NDS, 1992-2007
Position of Middleware in STB
OpenTV End-to-End Solutions
Middleware Structure of Canal+
Overall Structure of MBT
SmartMPEG Digital STB Solutions of Walta Electronic Co., Ltd.
Framework of FTA DVB-T Solutions
System Structure of FTA DVB-T Home STB
Internal Functions of CT212TChip
IP STB Solutions of Asiacom
Main Composition of iCAVA
Hardware Framework of H.264 IPTV STB Solutions
Software Framework of H.264 IPTV STB Solutions
STB Sales Volume of Skyworth, 2002-2006
DVB-C STB Product SDGI-DC2000 of Shenzhen SDG Information Co., Ltd.
S-Box Series of Sunniwell
DVB Digital STB Products of Baoqi Digital Technology Co., Ltd.
Mobile Digital TV STB Products of Desay A/V Technology Co., Ltd.
Functions of STB
List of Business provided by STB
Application Ratios of Cable/Satellite/Terrestrial STBs
Key Technologies of STB
Comparison between Patent Charges of H.264 and MPEG4 part2
AVS Members in China
Current and Future Profit Model of Digital STB Industry
Common Standards and Rules of DVB
DTV Transition Timetables in Western Europe and America
IPTV Services Carried out in Some Countries and Regions
STB Chips of ST
DTV Platform Solution of ST
STB Solutions of ST
Some Clients of ST
STB Chips of IBM
Some Clients of IBM
STB Chips of NEC
Partial Clients of Broadcom
Partial Products of Broadcom
Satellite STB Chips of Broadcom
STB Chips of Zoran
Cable Satellite Terrestrial STB Product List of Conexant
Some Clients of Conexant
STB/DTV IC Product List of CheerTek Inc.
Specifications of SMT-2000C
CA Product List of NDS
Cooperative Partners of NDS in China
Clients of NDS in China
CA Product List of Nagravision
Clients of Nagravision in China
Main Cooperative Partners and Main STB Suppliers of MEDIAGUARD
CA Product List of Conax
Partial Clients of Conax
Global Clients of Irdeto
Major Cooperative Partners of Viaccess
Main Cooperative Partners of TF
Clients of DTVIA
Global Users of OpenTV
Global Users of Alticast
Global Users of DNS
Products and Adoption Regions of Main Middleware Enterprises in China
STB Solutions of Beijing Mingxin Video Information Co., Ltd.
Cable Digital STB Varieties and Features of Shenzhen SEG Co., Ltd.
Classification of Digital STB Manufacturers in China and Typical Enterprises
STB Manufacturers and Main Provinces and Cities of Main Product Applications
STB Products and Features of Coship Electronics Co., Ltd.
STB Product Upstream and Downstream Partners of Coship Electronics Co., Ltd.
Product List of Changhong Network Company
STB Products and Features of TCL
STB Products and Features of Hisense
Digital STB R&D Institutions of Haier
STB Varieties and Features of Skyworth
STB Sales of DVN
STB Varieties and Features of DVN
Introduction to STB Products of Shanghai Digital Video Technology Co., Ltd.
STB Varieties and Features of Chengdu Doyen Information Technology Co., Ltd.
STB Varieties and Features of Tsinghua TongFang
Digital Cable STB Varieties and Features of Langchao
Digital STB Varieties and Features of Supermantech
STB Varieties and Features of Shanghai Dare-Tech Co., Ltd.
Main STB Products and Features of Konka
STB Products and Features of Shenzhen Advanced Video Info-Tech Co., Ltd.
Broadband Network STB Products and Features of ZTE
DTV STB Products and Features of Greatwall Information
Digital STB Products and Features of Daxian
STB Products and Features of Jade Bird Huaguang
STB Products and Features of Yinhe Electronics
STB Products and Features of Prima Electronics Co., Ltd.
STB Products and Features of MALATA
IP STB Products and Features of UT Starcom
STB Products and Features of Huawei
STB Products and Features of Fujian Baotong Electronics
STB Products and Features of Gosbell
STB Products and Features of Kingtiger
STB Products and Features of PBI Pro Broadband Inc.
STB Products and Features of TDX Electronics Co., Ltd.
STB Products and Features of Shenzhen MVIEW Technology Co., Ltd.
STB Products and Features of Data Way Communication Co., Ltd.
STB Products and Features of ADT
STB Products and Features of Dahua
Main STB Products of Dongtai Information Co., Ltd.
Main Products of Beijing Peony Digital Video Electronic Co., Ltd.
Main STB Products and Performance of Bubugao A &V Electronics
STB Products of Zhongguang Dazheng Information Technology Co., Ltd.
STB Products of Feiyue Network
Digital STB Products of Desay A &V
STB Products of BBEF

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