With the cancellation of the agricultural tax, animal husbandry tax and special agricultural products tax, the farmers' disposable income increases continuously in recent years. With the expansion of the agriculture, the income increase of the farmers and the development of the urbanization, the rural information-based construction will lead to an increase of the market demand for increment.
As for the PC manufacturing enterprises, in Jan.-Oct., 2007, the business revenue increased by 10 percent year on year and, the total profit increased by 291 percent from a year earlier. The impetus for increase was mainly attributed to the prosperity of home computer market, the exploration of rural market, the increase of overseas market, and the best selling PC peripheral equipments such as POS machine and the new-generation ID recognition network etc.
The accumulated sales of PC increased rapidly, up 86 percent year on year. Because of the increase of farmers' income and the rapid progress of rural informationization, PC would be very popular in rural market.
The output of PC in 2006 reached 93.36 million units, including 59.12 million laptops, while in Jan.-Oct., 2007, the number amounted to 114.33 million units, including 71.81 million laptops.
The investment of PC industry reached RMB 19.27 billion in Jan.-Nov., 2007, up 12.6 percent year on year. The PC hardware industry will still keep a steady increase in 2008. As for its sub-industries, the commercial electrics industry has enormous development space and would have an unusual and special development as the big market of electronics products in China. In addition, due to the reform of the agricultural tax and the payment of the agricultural allowance, the farmers' disposable income will increase and it is expected that the rural informationization will generate the market demand for increment in PC hardware industry.
1 OVERVIEW OF CHINA PC MANUFACTURING INDUSTRY IN 2007
1.1 Steady Growth
1.2 Decrease of Gross Profit Margin
1.3 Segment Market
1.3.1 PC Hardware
1.3.2 CMOS Chip and HDD Market
1.3.4 Special Equipment
1.3.5 Display Product
1.4 Sales Channels
2 PROSPECT OF CHINA PC MANUFACTURING INDUSTRY IN 2008
2.1 Demand for Industrial Information-Based Construction Keeps Steady Growth
2.2 Informationization of Medium- and Small-Size Enterprises Will Become Another Development Hotspot
2.3 Improvement of Financial Service Promotes Demand for Financial Electronic Products
2.4 Rural informationization Generate Market Demand for Increment
2.5 Great Potential of RFID Market
2.6 Key Factors and Future Tendency of PC Manufacturing Sub-Industries
2.6.1 Key Factors
2.6.2 Future Tendency
3 INVESTMENT STRATEGY AND RISK ANALYSIS
3.1 Investment Strategy
3.2 Risk analysis
4 ANALYSIS OF MAJOR ENTERPRISES
4.1 Hundsun Technologies Inc.
4.2 Donghua Group Co., Ltd.
4.3 Aisino Corporation
4.4 GRG Banking Equipment Co., Ltd.,
4.5 Tsinghua Tongfang Co., Ltd.
LIST OF TABLES AND FIGURES
Revenue growth of China PC manufacturing industry, 2000-2007H1
Output of PC in China, 2004-2007H1
Gross profit margin and pretax profit rate of China PC manufacturing industry, 2000-May 2007
Global sales of PC by quarter, 2005-2007
Global shipment of PC, 2003-2007
Composition of global market share, 2007
Profit of hardware industry, 2006-Jan.-Sep. 2007
Price trend of NAND EMS memory, 2007
Global sales of HDD, 2002-2007
Comparison of gross profit margin of key manufacturers, 2004-2006
New increment of ATM in top six countries, 2005-2011F
Global sales of display, 2006-2010
Sales of display in Asia-Pacific (excluding Japan) region, 2004-2011F
Standard of informationization by industry in China
Total investment and changes of China industrial informationization, 2004-2008
Investment of informationization of key industries, 2004-2008
Market structure of RFID industry, 1Q 2007
Expansion of RFID market scale in China, 2004-2009
Listed PC manufacturers in China
Major financial statistics of GRG Banking Equipment Co., Ltd., 2006-2008
Major financial index of Tsinghua Tongfang Co, Ltd., 2005-2008