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Travel Accommodation in Poland

September 2014 | 16 pages | ID: T0DEB7F58EEEN
Euromonitor International Ltd

US$ 990.00

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During 2013, strong competition was evident in travel accommodation in Poland. One year on from the country’s co-hosting of the UEFA Euro 2012 football championships, average room rates were significantly reduced. In the face of limited demand from foreign tourists, the operators in the category were attempting to maintain or increase occupancy rates by engaging in price discounting. For instance, Grupa Hotelowa Orbis SA reduced its average daily room rate from PLN233 in 2012 to PLN210 in 2013,...

Euromonitor International's Travel Accommodation in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Travel Accommodation by Category, Travel Accommodation by Channel.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel Accommodation market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Prospects
Category Data
  Table 1 Travel Accommodation Sales by Category: Value 2008-2013
  Table 2 Travel Accommodation Outlets by Category: Units 2008-2013
  Table 3 Travel Accommodation by Category: Number of Rooms 2008-2013
  Table 4 Travel Accommodation Sales by Channel: Value 2008-2013
  Table 5 Hotel NBO Company Shares: % Value 2009-2013
  Table 6 Hotel Brands by Key Performance Indicators 2013
  Table 7 Regional Hotel Parameters 2013
  Table 8 Forecast Travel Accommodation Sales by Category: Value 2013-2018
  Table 9 Forecast Travel Accommodation Outlets by Category: Units 2013-2018
  Table 10 Forecast Travel Accommodation Sales by Channel: Value 2013-2018
Executive Summary
Rising Interest in Foreign Trips and Changing Behaviour of Polish Tourists
Offers of Schedule, Low Cost and Charter Airlines Increasingly Similar To Each Other
Ongoing Concentration in Travel Retail Determines Trends
Fierce Competition in Hotel Industry
Internet As Increasingly Popular Communication Channel in Travel and Tourism
SWOT
Summary 1 Poland: SWOT
Demand Factors
  Table 11 Leave Entitlement: Volume 2008-2013
  Table 12 Holiday Takers by Age 2008-2013
  Table 13 Seasonality of Trips: % Breakdown 2008-2013
Balance of Payments
  Table 14 Balance of Tourism Payments: Value 2008-2013
Definitions
Sources
Summary 2 Research Sources


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