Deutsche Lufthansa AG in Travel (World)

Date: September 21, 2015
Pages: 33
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Deutsche Lufthansa suffered in 2014 from economic uncertainty and turmoil in some markets, in addition to strike action and the Germanwings crash. That said, the group is moving ahead with its plans, rebranding Germanwings as Eurowings and expanding low cost operations to cover long haul routes. Lufthansa is also introducing a series of revenue boosting initiatives, while the sale of its shares in JetBlue has also injected much needed cash in 2015. A positive turnaround is expected this year.

Euromonitor International’s Deutsche Lufthansa AG in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Deutsche Lufthansa AG in Travel (World)
Euromonitor International
September 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
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