British Airways Plc in Travel and Tourism (World)

Date: July 22, 2011
Pages: 39
US$ 520.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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As a direct result of the ash crisis in Europe, British Airways recorded £90-120 million loss during the 6-day period when it cancelled services. The employment disputes in which the airline was embroidered throughout 2010 further aggravated its financial stability. In January 2011, British Airways finalised its merger with Iberia, to create International Airlines Group. Based on revenues, the new company is expected to be one of the biggest schedule airline groups globally.

Euromonitor International’s British Airways Plc in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Travel And Tourism market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
British Airways Plc in Travel and Tourism (World)
Euromonitor International
July 2011
Scope of the Report
Strategic Evaluation
Competitive Positioning
Category and Geographic Opportunities
Brand Strategy
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