Virgin Australia Holdings Ltd in Travel and Tourism (Australia)

September 2013 | 3 pages | ID: V76E9B4A05BEN
Euromonitor International Ltd

Abstracts

Previously operated under the low cost carrier model, Virgin Australia Holdings recently changed its positioning to that of a full-service scheduled airline which is attractive to Australia’s growing number of business travellers. In order for the Virgin Australia brand to be able to completely leave its low-cost carrier status behind, Virgin Australia Holdings Limited acquired 60% of Tiger Airways. The intention behind this is to build Tiger Airways into a credible competitor to the Qantas...

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Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 Virgin Australia Holdings Ltd: Key Facts
Summary 2 Virgin Australia Holdings Limited : Operational Indicators
Company Background
Competitive Positioning
Summary 3 Virgin Australia Holdings Ltd : Competitive Position 2012