Virgin Australia Holdings Ltd in Travel and Tourism (Australia)
Previously operated under the low cost carrier model, Virgin Australia Holdings recently changed its positioning to that of a full-service scheduled airline which is attractive to Australia’s growing number of business travellers. In order for the Virgin Australia brand to be able to completely leave its low-cost carrier status behind, Virgin Australia Holdings Limited acquired 60% of Tiger Airways. The intention behind this is to build Tiger Airways into a credible competitor to the Qantas...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Virgin Australia Holdings Ltd: Key Facts
Summary 2 Virgin Australia Holdings Limited : Operational Indicators
Company Background
Competitive Positioning
Summary 3 Virgin Australia Holdings Ltd : Competitive Position 2012
Key Facts
Summary 1 Virgin Australia Holdings Ltd: Key Facts
Summary 2 Virgin Australia Holdings Limited : Operational Indicators
Company Background
Competitive Positioning
Summary 3 Virgin Australia Holdings Ltd : Competitive Position 2012