Travel & Tourism in Turkey

November 2025 | 42 pages | ID: T2EBACD76D55EN
MarketLine

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Summary

Travel & Tourism in Turkey industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights
  • The travel & tourism industry is segmented into passenger airlines, passenger rail, foodservice, hotels & motels, and travel intermediaries.
  • The Turkish travel & tourism industry recorded revenues of $86.1 billion in 2024, representing a compound annual growth rate (CAGR) of 13.8% between 2019 and 2024.
  • The travel intermediaries segment accounted for the industry's largest proportion in 2024, with total revenues of $37.4 billion, equivalent to 43.4% of the industry's overall value.
  • In 2024, Turkey accounted for a share of 6.1% of the European travel & tourism industry.
Scope
  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the travel & tourism market in Turkey
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the travel & tourism market in Turkey
  • Leading company profiles reveal details of key travel & tourism market players? global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Turkey travel & tourism market with five year forecasts by both value and volume
Reasons to Buy
  • What was the size of the Turkey travel & tourism market by value in 2024?
  • What will be the size of the Turkey travel & tourism market in 2029?
  • What factors are affecting the strength of competition in the Turkey travel & tourism market?
  • How has the market performed over the last five years?
  • Who are the top competitors in Turkey's travel & tourism market?
1 EXECUTIVE SUMMARY

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 MARKET OVERVIEW

2.1. Market definition
2.2. Market analysis

3 MARKET DATA

3.1. Market value

4 MARKET SEGMENTATION

4.1. Category segmentation
4.2. Geography segmentation

5 MARKET OUTLOOK

5.1. Market value forecast

6 FIVE FORCES ANALYSIS

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 COMPETITIVE LANDSCAPE

7.1. Who are the leading players?
7.2. What are the strategies of the leading players?
7.3. What are the recent developments in the industry?

8 COMPANY PROFILES

8.1. Booking Holdings Inc
8.2. Turk Hava Yollari Anonim Ortakligi
8.3. Accor SA
8.4. TAB Gida Sanayi & Ticaret AS

9 MACROECONOMIC INDICATORS

9.1. Country data

10 APPENDIX

10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine
LIST OF TABLES

Table 1: Turkey travel & tourism industry value: $ million, 2019-24
Table 2: Turkey travel & tourism industry category segmentation: % share, by value, 2019-24
Table 3: Turkey travel & tourism industry category segmentation: $ million, 2019-24
Table 4: Turkey travel & tourism industry geography segmentation: $ million, 2024
Table 5: Turkey travel & tourism industry value forecast: $ million, 2024-29
Table 6: Booking Holdings Inc: Key Facts
Table 7: Booking Holdings Inc: Annual Financial Ratios
Table 8: Booking Holdings Inc: Key Employees
Table 9: Turk Hava Yollari Anonim Ortakligi: Key Facts
Table 10: Turk Hava Yollari Anonim Ortakligi: Annual Financial Ratios
Table 11: Turk Hava Yollari Anonim Ortakligi: Key Employees
Table 12: Accor SA: Key Facts
Table 13: Accor SA: Annual Financial Ratios
Table 14: Accor SA: Key Employees
Table 15: TAB Gida Sanayi & Ticaret AS: Key Facts
Table 16: TAB Gida Sanayi & Ticaret AS: Annual Financial Ratios
Table 17: Turkey Size of Population (Million), 2020-24
Table 18: Turkey Real GDP (Constant 2010 Prices, $ Billion), 2020-24
Table 19: Turkey GDP (Current Prices, $ Billion), 2020-24
Table 20: Turkey Inflation, 2020-24
Table 21: Turkey Consumer Price Index (Absolute), 2020-24
Table 22: Turkey Exchange Rate, 2019-24
LIST OF FIGURES

Figure 1: Turkey travel & tourism industry value: $ million, 2019-24
Figure 2: Turkey travel & tourism industry category segmentation: $ million, 2019-24
Figure 3: Turkey travel & tourism industry geography segmentation: % share, by value, 2024
Figure 4: Turkey travel & tourism industry value forecast: $ million, 2024-29
Figure 5: Forces driving competition in the travel & tourism industry in Turkey, 2024
Figure 6: Drivers of buyer power in the travel & tourism industry in Turkey, 2024
Figure 7: Drivers of supplier power in the travel & tourism industry in Turkey, 2024
Figure 8: Factors influencing the likelihood of new entrants in the travel & tourism industry in Turkey, 2024
Figure 9: Factors influencing the threat of substitutes in the travel & tourism industry in Turkey, 2024
Figure 10: Drivers of degree of rivalry in the travel & tourism industry in Turkey, 2024


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