Travel in Turkey

October 2023 | 42 pages | ID: T89B8218108EN
Euromonitor International Ltd

Abstracts

In 2023, travel in Turkey is projected to register strong growth in terms of number of visitors and value sales. The waning of the Coronavirus (COVID-19) pandemic continues to have a positive effect on tourism. Inbound tourism flows are registering high growth in terms of the number of trips and current value sales as the devaluation of the Turkish lira makes Turkey a much more affordable holiday option, and a stronger competitor to numerous destinations, including a rival to Spain for sun & sea...

Euromonitor International's Travel in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRAVEL IN TURKEY
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tourism flows register further strong growth in 2023
The war in Ukraine continues to disrupt tourism in Turkey
PROSPECTS AND OPPORTUNITIES
Turkey is expected to benefit from affordable holiday offers
Rising number of inbound visitors anticipated for the purpose of medical tourism
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
The majority of air passengers and value sales come from international flights
Leading airlines continue to expand their local and international routes
PROSPECTS AND OPPORTUNITIES
The focus of airlines is on passengers from Germany, Russia and the UK
Affordability of destination and route development to draw tourists from a rising number of countries
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 29 Full Service Carriers Brands by Key Performance Indicators 2023
Table 30 Forecast Airlines Sales: Value 2023-2028
Table 31 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN TURKEY
KEY DATA FINDINGS
2023D EVELOPMENTS
Luxury format benefits most from investments and faster inbound tourism flows in 2023
Growing offer and popularity of short-term rentals in Turkey
PROSPECTS AND OPPORTUNITIES
Lodging to offer high growth potential over the forecast period
Short-term rentals and “other” lodging could steal sales and shares from hotels
CATEGORY DATA
Table 32 Lodging (Destination) Sales: Value 2018-2023
Table 33 Lodging (Destination) Online Sales: Value 2018-2023
Table 34 Hotels Sales: Value 2018-2023
Table 35 Hotels Online Sales: Value 2018-2023
Table 36 Other Lodging Sales: Value 2018-2023
Table 37 Other Lodging Online Sales: Value 2018-2023
Table 38 Lodging (Destination) Outlets: Units 2018-2023
Table 39 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 40 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 41 Hotels NBO Company Shares: % Value 2018-2022
Table 42 Hotel Brands by Key Performance Indicators 2023
Table 43 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 44 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 45 Forecast Hotels Sales: Value 2023-2028
Table 46 Forecast Hotels Online Sales: Value 2023-2028
Table 47 Forecast Other Lodging Sales: Value 2023-2028
Table 48 Forecast Other Lodging Online Sales: Value 2023-2028
Table 49 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN TURKEY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fast-growing dominance of online sales for travel intermediaries
Major acquisition colours the landscape of travel intermediaries
PROSPECTS AND OPPORTUNITIES
Adventure and wellness packages to gain ground
Mobile value share set to increase within leisure booking
CATEGORY DATA
Table 50 Booking Sales: Value 2018-2023
Table 51 Business Travel Sales: Value 2018-2023
Table 52 Leisure Travel Sales: Value 2018-2023
Table 53 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 54 Forecast Booking Sales: Value 2023-2028
Table 55 Forecast Business Travel Sales: Value 2023-2028
Table 56 Forecast Leisure Travel Sales: Value 2023-2028