Travel in Malaysia

September 2023 | 48 pages | ID: TF26C3A7231EN
Euromonitor International Ltd

Abstracts

Travel in Malaysia continues on a strong path to recovery boosted by the end of the pandemic and a strong desire to travel again. There has been a significant increase in international travel thanks to the lifting of restrictions and COVID-19 related entry requirements. Nonetheless, inbound arrivals and outbound departures remain well below pre-pandemic levels despite the significant recovery seen in 2022 and 2023.

Euromonitor International's Travel in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRAVEL IN MALAYSIA
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Return of Chinese tourists seen as key for the recovery of tourism in Malaysia
Challenges persist but Malaysia looks set from a strong finish to 2023
PROSPECTS AND OPPORTUNITIES
Inter-Asia/regional travel and domestic trips expected to drive tourism flows
Malaysia tourism board looking to promote the country as an important travel market
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong recovery in air travel in Malaysia in 2023
Malaysia Airlines recovers its lead thanks to restructuring process
PROSPECTS AND OPPORTUNITIES
Competitive landscape sees new entrants while existing players are seeking out new opportunities
Increased airport capacity and increasing connectivity likely to provide a big boost to air travel over the forecast period
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2023
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 30 Full Service Carriers Brands by Key Performance Indicators 2023
Table 31 Forecast Airlines Sales: Value 2023-2028
Table 32 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Recovery in lodging being driven by higher occupancy rates and a rise in Average Daily Room rates (ADR)
Labour Shortage Is Key Challenge To Greeting Demand in 2023 Resulting In Missed Opportunities
PROSPECTS AND OPPORTUNITIES
New hotel openings on the horizon with more opportunities available to target the growing army of digital nomads and the desire for sustainable tourism
Luxury lodging options likely to thrive as consumers increasingly demand memorable experiences
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2018-2023
Table 34 Lodging (Destination) Online Sales: Value 2018-2023
Table 35 Hotels Sales: Value 2018-2023
Table 36 Hotels Online Sales: Value 2018-2023
Table 37 Other Lodging Sales: Value 2018-2023
Table 38 Other Lodging Online Sales: Value 2018-2023
Table 39 Lodging (Destination) Outlets: Units 2018-2023
Table 40 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 42 Hotels NBO Company Shares: % Value 2018-2022
Table 43 Hotel Brands by Key Performance Indicators 2023
Table 44 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 45 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 46 Forecast Hotels Sales: Value 2023-2028
Table 47 Forecast Hotels Online Sales: Value 2023-2028
Table 48 Forecast Other Lodging Sales: Value 2023-2028
Table 49 Forecast Other Lodging Online Sales: Value 2023-2028
Table 50 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN MALAYSIA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Tourism board joins forces with booking players to promote Malaysia
AirAsia SuperApp continues to expand as it looks to provide a seamless booking experience
PROSPECTS AND OPPORTUNITIES
Travel intermediaries likely to explore new opportunities as the government looks to increase tourism
AirAsia expected to strengthen its lead thanks to ongoing investments in new product development and innovation
CATEGORY DATA
Table 51 Booking Sales: Value 2018-2023
Table 52 Business Travel Sales: Value 2018-2023
Table 53 Leisure Travel Sales: Value 2018-2023
Table 54 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 55 Forecast Booking Sales: Value 2023-2028
Table 56 Forecast Business Travel Sales: Value 2023-2028
Table 57 Forecast Leisure Travel Sales: Value 2023-2028