Travel in Kenya

September 2023 | 42 pages | ID: TC4E9246409EN
Euromonitor International Ltd

Abstracts

In 2023, Kenya's travel landscape is undergoing transformative trends that hold significant promise for its tourism industry. The relaxation of China's travel ban marks a crucial turning point, instilling renewed optimism in Kenya's tourism sector. China's decision to ease COVID-19 restrictions and reintroduce international travel is viewed as a promising development for East Africa's efforts to revive its tourism industry. Leveraging this, Kenya, Uganda, and Rwanda within the East African Commu...

Euromonitor International's Travel in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRAVEL IN KENYA
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Leveraging China's reopening for growth in Kenya's tourism industry
Strategies for capitalising on increased demand
PROSPECTS AND OPPORTUNITIES
Rising middle class drives surge in domestic tourism in Kenya
Kenya aims to capitalise on the growing leisure appetite of Indian tourists in a bid to grow visitor numbers
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Kenya Airways renews two-year partnership with Magical Kenya
Low-cost carriers tap into increased demand for domestic travel to expand routes and boost sales
PROSPECTS AND OPPORTUNITIES
Reduced passenger bookings owing to raised ticket fees on account of increased oil prices
Kenya Airways targets corporate travel with its new flight routes connecting Ghana and Senegal
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2023
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 30 Full Service Carriers Brands by Key Performance Indicators 2023
Table 31 Forecast Airlines Sales: Value 2023-2028
Table 32 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hoteliers anticipate a significant increase in demand post-COVID-19
Increased traveller demand drives growth in demand for lodging
PROSPECTS AND OPPORTUNITIES
Growing demand for luxurious accommodation and digital strategies
Growing demand for alternative accommodation likely to pose a threat to hotels
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2018-2023
Table 34 Lodging (Destination) Online Sales: Value 2018-2023
Table 35 Hotels Sales: Value 2018-2023
Table 36 Hotels Online Sales: Value 2018-2023
Table 37 Other Lodging Sales: Value 2018-2023
Table 38 Other Lodging Online Sales: Value 2018-2023
Table 39 Lodging (Destination) Outlets: Units 2018-2023
Table 40 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 42 Hotels NBO Company Shares: % Value 2018-2022
Table 43 Hotel Brands by Key Performance Indicators 2023
Table 44 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 45 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 46 Forecast Hotels Sales: Value 2023-2028
Table 47 Forecast Hotels Online Sales: Value 2023-2028
Table 48 Forecast Other Lodging Sales: Value 2023-2028
Table 49 Forecast Other Lodging Online Sales: Value 2023-2028
Table 50 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN KENYA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Decline in bookings following the Russian invasion of Ukraine
Rapid growth of mobile sales driven by smartphone adoption and enhanced mobile services
PROSPECTS AND OPPORTUNITIES
Growth of online travel agents continues to be hindered by fraud
Despite growing popularity of online intermediaries, offline intermediaries still retain their role
CATEGORY DATA
Table 51 Booking Sales: Value 2018-2023
Table 52 Business Travel Sales: Value 2018-2023
Table 53 Leisure Travel Sales: Value 2018-2023
Table 54 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 55 Forecast Booking Sales: Value 2023-2028
Table 56 Forecast Business Travel Sales: Value 2023-2028
Table 57 Forecast Leisure Travel Sales: Value 2023-2028