Travel in Iceland

November 2020 | 30 pages | ID: TE9BE39A2BCEN
Euromonitor International Ltd

Abstracts

Travel in Iceland has been severely affected by COVID-19. Due to the small size of the country’s population and the major contribution tourism makes to its economy, the most keenly felt impact of the pandemic has been the collapse in inbound arrivals, though outbound and domestic trips by Icelanders have also declined sharply. The disruption began in March 2020, when the Icelandic government closed its borders to visitors from outside the EEA/Schengen area and announced that all other travellers...

Euromonitor International's Travel in Iceland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Activities and Experiences (Destination), Lodging, Online Travel Sales and Intermediaries, Tourism Flows, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

EXECUTIVE SUMMARY
COVID-19 impact on travel
COVID-19 country impact
Company response to COVID-19: Airlines and hotels
Impact of COVID-19 on online bookings and travel intermediaries
What next for travel?
CHART 1 Inbound Receipts: 2020-2025
CHART 2 Average Spend per Trip for Inbound Arrivals: 2020-2025
MARKET DATA
Table 1 Other Transport: Value 2015-2020
Table 2 Forecast Other Transport: Value 2020-2025
Table 3 Car Rental Sales: Value 2015-2020
Table 4 Forecast Car Rental Sales: Value 2020-2025
Table 5 Attractions and Experiences: Value 2015-2020
Table 6 Forecast Attractions and Experiences: Value 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS
Key Data Findings
2020 Impact
Inbound arrivals plummet in 2020 due to COVID-19 fallout
Icelandic government invests in initiatives to promote domestic tourism
Recovery and Opportunities
Iceland is poised to benefit from its “safe” and spacious image
Focus on sustainable tourism will increase in the wake of COVID-19
Category Data
Table 7 Inbound Arrivals: Number of Trips 2015-2020
Table 8 Inbound Arrivals by Country: Number of Trips 2015-2020
Table 9 Inbound Receipts: Value 2015-2020
Table 10 Forecast Inbound Arrivals: Number of Trips 2020-2025
Table 11 Forecast Inbound Arrivals by Country: Number of Trips 2020-2025
Table 12 Forecast Inbound Receipts: Value 2020-2025
Table 13 Domestic Trips by Purpose of Visit: Number of Trips 2015-2020
Table 14 Domestic Business Trips by Travel Mode: Number of Trips 2015-2020
Table 15 Domestic Leisure Trips by Travel Mode: Number of Trips 2015-2020
Table 16 Domestic Expenditure: Value and Growth 2015-2020
Table 17 Forecast Domestic Trips by Purpose of Visit: Number of Trips 2020-2025
Table 18 Forecast Domestic Business Trips by Travel Mode: Number of Trips 2020-2025
Table 19 Forecast Domestic Leisure Trips by Travel Mode: Number of Trips 2020-2025
Table 20 Forecast Domestic Tourist Expenditure: Value and Growth 2020-2025
Table 21 Outbound Departures: Number of Trips 2015-2020
Table 22 Outbound Departures by Destination: Number of Trips 2015-2020
Table 23 Outbound Expenditure: Value 2015-2020
Table 24 Forecast Outbound Departures: Number of Trips 2020-2025
Table 25 Forecast Outbound Departures by Destination: Number of Trips 2020-2025
Table 26 Forecast Outbound Expenditure: Value 2020-2025
AIRLINES
Key Data Findings
2020 Impact
Icelandair avoids bankruptcy with share offering and state-backed loans
COVID-19 delays entry of new low-cost carrier PLAY
Recovery and Opportunities
Short- and medium-haul European routes set to recover fastest
Pandemic fallout should create new opportunities for low-cost carriers
Category Data
Table 27 Airlines Sales: Value 2015-2020
Table 28 Forecast Airlines Sales: Value 2020-2025
LODGING
Key Data Findings
2020 Impact
Lodging operators devastated by steep decline in inbound tourism
Hotels target domestic tourists with special offers
Recovery and Opportunities
Rural outlets well placed to benefit from recovery in inbound tourism
Price competition set to intensify as hotel room capacity increases
Category Data
Table 29 Lodging Sales: Value 2015-2020
Table 30 Lodging Outlets: Units 2015-2020
Table 31 Forecast Lodging Sales: Value 2020-2025
Table 32 Forecast Lodging Outlets: Units 2020-2025
ONLINE TRAVEL INTERMEDIARIES
Key Data Findings
2020 Impact
COVID-19 reinforces migration to online booking
Intermediaries promote early bookings and pay for COVID-19 testing
Recovery and Opportunities
Tougher competition should stimulate investment in digital platforms
Adoption of new competitive strategies likely in the wake of COVID-19
Category Data
Table 33 Online Travel Intermediaries Sales: Value 2015-2020
Table 34 Forecast Online Travel Intermediaries Sales: Value 2020-2025