Travel in Hungary

September 2023 | 44 pages | ID: T4E400808F4EN
Euromonitor International Ltd

Abstracts

The Hungarian travel market has performed positively on the whole in 2023. Inbound, outbound and domestic trip numbers have increased strongly and come closer to their pre-pandemic levels, with diminishing concerns about COVID-19 and the ending of most associated restrictions continuing to support the release of pent-up demand. Indeed, rates of growth in inbound arrivals and domestic trips look set to surpass those recorded in 2022. In both cases, growth has been buoyed by the country’s hosting...

Euromonitor International's Travel in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Booking, In-Destination Spending, Lodging (Destination), Tourism Flows, Travel Modes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

TRAVEL IN HUNGARY
EXECUTIVE SUMMARY
Travel in 2023
Airlines: Key trends
Hotels: Key trends
Booking: Key trends
What next for travel?
MARKET DATA
Table 1 Surface Travel Modes Sales: Value 2018-2023
Table 2 Surface Travel Modes Online Sales: Value 2018-2023
Table 3 Forecast Surface Travel Modes Sales: Value 2023-2028
Table 4 Forecast Surface Travel Modes Online Sales: Value 2023-2028
Table 5 In-Destination Spending: Value 2018-2023
Table 6 Forecast In-Destination Spending: Value 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
TOURISM FLOWS IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Outbound departures slow but remain buoyant as new destinations open up
Inbound arrivals still below pre-pandemic levels despite accelerated growth
PROSPECTS AND OPPORTUNITIES
Adventure and activity holidays expected to gain popularity among domestic tourists
Efforts to reduce geographical disparities in inbound tourism set to intensify
CATEGORY DATA
Table 7 Inbound Arrivals: Number of Trips 2018-2023
Table 8 Inbound Arrivals by Country: Number of Trips 2018-2023
Table 9 Inbound City Arrivals 2018-2023
Table 10 Inbound Tourism Spending: Value 2018-2023
Table 11 Forecast Inbound Arrivals: Number of Trips 2023-2028
Table 12 Forecast Inbound Arrivals by Country: Number of Trips 2023-2028
Table 13 Forecast Inbound Tourism Spending: Value 2023-2028
Table 14 Domestic Trips by Destination: Number of Trips 2018-2023
Table 15 Domestic Spending: Value 2018-2023
Table 16 Forecast Domestic Trips by Destination: Number of Trips 2023-2028
Table 17 Forecast Domestic Spending: Value 2023-2028
Table 18 Outbound Departures: Number of Trips 2018-2023
Table 19 Outbound Departures by Destination: Number of Trips 2018-2023
Table 20 Outbound Tourism Spending: Value 2018-2023
Table 21 Forecast Outbound Departures: Number of Trips 2023-2028
Table 22 Forecast Outbound Departures by Destination: Number of Trips 2023-2028
Table 23 Forecast Outbound Spending: Value 2023-2028
AIRLINES IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low cost carriers profit from heightened budget-consciousness among travellers
Wizzair launches new routes between Budapest and cities in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
Hungarian government committed to reacquisition of Budapest Airport
Wizz Air subscription service could prove popular with frequent flyers in Hungary
CATEGORY DATA
Table 24 Airlines Sales: Value 2018-2023
Table 25 Airlines Online Sales: Value 2018-2023
Table 26 Airlines: Passengers Carried 2018-2023
Table 27 Airlines NBO Company Shares: % Value 2018-2022
Table 28 Non-Scheduled Carriers Brands by Key Performance Indicators 2023
Table 29 Low Cost Carriers Brands by Key Performance Indicators 2023
Table 30 Full Service Carriers Brands by Key Performance Indicators 2023
Table 31 Forecast Airlines Sales: Value 2023-2028
Table 32 Forecast Airlines Online Sales: Value 2023-2028
LODGING (DESTINATION) IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
International hotel chains continue to strengthen their presence across Hungary
Long-term challenges persist as soaring inflation creates new problems
PROSPECTS AND OPPORTUNITIES
Mandatory star rating system should drive improvements in quality standards
Number of short-term rental outlets projected to decline steadily
CATEGORY DATA
Table 33 Lodging (Destination) Sales: Value 2018-2023
Table 34 Lodging (Destination) Online Sales: Value 2018-2023
Table 35 Hotels Sales: Value 2018-2023
Table 36 Hotels Online Sales: Value 2018-2023
Table 37 Other Lodging Sales: Value 2018-2023
Table 38 Other Lodging Online Sales: Value 2018-2023
Table 39 Lodging (Destination) Outlets: Units 2018-2023
Table 40 Lodging (Destination) Rooms: Number of Rooms 2018-2023
Table 41 Lodging (Destination) by Incoming vs Domestic: % Value 2018-2023
Table 42 Hotels NBO Company Shares: % Value 2018-2022
Table 43 Hotel Brands by Key Performance Indicators 2023
Table 44 Forecast Lodging (Destination) Sales: Value 2023-2028
Table 45 Forecast Lodging (Destination) Online Sales: Value 2023-2028
Table 46 Forecast Hotels Sales: Value 2023-2028
Table 47 Forecast Hotels Online Sales: Value 2023-2028
Table 48 Forecast Other Lodging Sales: Value 2023-2028
Table 49 Forecast Other Lodging Online Sales: Value 2023-2028
Table 50 Forecast Lodging (Destination) Outlets: Units 2023-2028
BOOKING IN HUNGARY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Exchange rate volatility compounds impact of high inflation for outbound travellers
Local intermediaries show strong resilience to recent challenges
PROSPECTS AND OPPORTUNITIES
Dominance of online transactions set to become even more pronounced
Competitive landscape should remain fairly stable
CATEGORY DATA
Table 51 Booking Sales: Value 2018-2023
Table 52 Business Travel Sales: Value 2018-2023
Table 53 Leisure Travel Sales: Value 2018-2023
Table 54 Travel Intermediaries NBO Company Shares: % Value 2018-2023
Table 55 Forecast Booking Sales: Value 2023-2028
Table 56 Forecast Business Travel Sales: Value 2023-2028
Table 57 Forecast Leisure Travel Sales: Value 2023-2028