Swarovski AG in Travel and Tourism (Austria)

December 2013 | 2 pages | ID: S0DA2BFC227EN
Euromonitor International Ltd

Abstracts

Swarovski’s expansion and diversification strategy aims to strengthen Wattens as a destination, film production site and tourist attraction, and increase the number of its own and franchised shops. A key project for Wattens is the planned expansion of Swarovski Crystal Worlds. A new concept store under the name Cadenza for individual design, which will be opened as a pilot-store in Innsbruck in early 2013. Should it prove successful, the concept will be expanded worldwide, starting with the UK...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 Swarovski AG: Key Facts
Summary 2 Swarovski AG: Operational Indicators
Company Background
Competitive Positioning