Singapore Airlines (SIA) in Travel (World)

January 2017 | 30 pages | ID: SCFD6BB8723EN
Euromonitor International Ltd

Abstracts

Singapore Airlines has had two consecutive years of soaring profits, thanks to the declining price of oil. Growth has also been fuelled by the success of subsidiaries like Silkair and Scoot. Singapore Airlines has increased its stake in Tigerair to 90%, and is merging Scoot and Tigerair under the Scoot brand as of 2017, creating a stronger LCC product. Scoot will fly on long haul routes, as SIA aims for more internationalisation in response to growing competition in the Asia Pacific region.

Euromonitor International’s Singapore Airlines (SIA) in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Evaluation
Competitive Positioning
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations