Renting Colombia SA in Travel and Tourism (Colombia)

August 2013 | 2 pages | ID: R5E0AA12447EN
Euromonitor International Ltd

Abstracts

Localiza Rent A Car operates locally via Renting Colombia SA, and is the leader of Colombia’s car rental market. Colombia’s growing rate of international corporate tourism has stimulated growth in business car rentals, helping Localiza to grow in value sales terms, at a CAGR of 44% from 2007 to 2012. Over 90% of Localiza’s car rentals are for business users, which has been its main focus since entering the market. Localiza has also been optimising its car rental locations, which are near airport...

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Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
Summary 1 Renting Colombia SA: Key Facts
Company Background
Competitive Positioning
Summary 2 Renting Colombia SA: Competitive Position 2012