Orbis SA in Travel and Tourism (Poland)

February 2014 | 2 pages | ID: OC389FDD8DBEN
Euromonitor International Ltd

Abstracts

In 2013 Orbis plans to continue implementing its new strategy “asset light”. The company aims to increase its number of hotels through a franchise system, mainly enlarging the number of outlets under Mercure and ibis styles brands. The company plans to open at least four franchise objects offering 385 rooms. Additionally the company aims to open a Novotel hotel in Lodz in the second part of 2013.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Travel and Tourism market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Orbis SA: Key Facts
Summary 2 Orbis SA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Orbis SA: Competitive Position 2012