Ctrip.com International Ltd in Travel (World)

October 2015 | 26 pages | ID: C6A2C2DE176EN
Euromonitor International Ltd

Abstracts

Ctrip is China’s leading online travel agency, and recorded rapid growth over the review period. This is expected to continue in the forecast period, fuelled by its current expansion to lower tier Chinese cities. In the longer term, Ctrip is expected to expand further throughout Asia Pacific. The mobile channel is a key focus for the company, due to its wide popularity among Chinese consumers, and accounts for a substantial share of its total sales.

Euromonitor International’s Ctrip.com International Ltd in Travel (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Travel market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Introduction
Strategic Evaluation
Competitive Positioning
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations