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Car Rental (Destination) in Kenya

September 2019 | 12 pages | ID: CB8EBA61480EN
Euromonitor International Ltd

US$ 990.00

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The growth being seen in economic activity in Kenya is expected to continue stimulating demand for car rental during the forecast period. This is set to contribute to strong growth across the category, with particular benefits for business car rental. From the leisure car rental perspective meanwhile, renewed marketing campaigns and the refurbishment of key attractions are likely to encourage domestic tourists to rent cars more often and for longer periods of time. In response to rising demand,...

Euromonitor International's Car Rental (Destination) in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest market size data 2014-2018, allowing you to identify the sectors driving growth. It identifies the leading companies and offers strategic analysis of key factors influencing the market - be they new legislative, technology or pricing issues. Background information on disposable income, annual leave and holiday taking habits is also included. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Business Car Rental, Car Rental Offline, Car Rental Online, Insurance Replacement Car Rental, Leisure Car Rental.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Car Rental (Destination) market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Economic Growth Positive News for Car Rental During the Forecast Period
Online Bookings To Become the New Frontier of Competition in Car Rental
Mobile Platforms Likely To Form the Core of the Online Car Rental Offer
Category Data
  Table 1 Car Rental Sales: Value 2014-2019
  Table 2 Car Rental Online Sales: Value 2014-2019
  Table 3 Structure of Car Rental Market 2014-2019
  Table 4 Car Rental NBO Company Shares: % Value 2015-2019
  Table 5 Car Rental Brands by Key Performance Indicators 2019
  Table 6 Forecast Car Rental Sales: Value 2019-2024
  Table 7 Forecast Car Rental Online Sales: Value 2019-2024
Executive Summary
Travel in Kenya Continues To Register Sustainable Positive Growth
Rising Interest in M-commerce Set To Underpin Growth in Online Sales
Upmarket Hotels Under International Brands Continue To Proliferate
Mobile Apps Becoming Increasingly Essential for Car Rental Players
Strong Growth Predicted Despite the Shadow Cast by the Security Threats
SWOT
  Summary 1 Destination Kenya: SWOT
Market Data
  Table 8 Annual Leave: Volume 2014-2019
  Table 9 Travellers by Age: Number of People 2014-2019
  Table 10 Seasonality: Number of People 2014-2019
  Table 11 Leisure Outbound Demographics: Number of Trips 2014-2019
  Table 12 Other Transport Sales: Value 2014-2019
  Table 13 Other Transport Online Sales: Value 2014-2019
  Table 14 Forecast Other Transport Sales: Value 2019-2024
  Table 15 Forecast Other Transport Online Sales: Value 2019-2024
  Table 16 Activities: Value 2014-2019
  Table 17 Forecast Activities: Value 2019-2024
Sources
  Summary 2 Research Sources


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