Blue Air Transport Aerian Srl in Travel and Tourism (Romania)

January 2014 | 3 pages | ID: B3D942D18F4EN
Euromonitor International Ltd

Abstracts

As the operator of the only low cost carrier with a 100% Romanian shareholding structure, Blue Air Transport Aerian Srl’s strategy is to make Blue Air the most inexpensive and convenient air carrier servicing Bucharest and other Romanian cities. The target for 2013 is to keep the turnover at the same level as in 2012, while also preserving passenger numbers. For the period 2014-2015, the objective is to increase the consolidated turnover by 3-5%. The company plans to achieve this through major...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Travel and Tourism market;
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Contents

Strategic Direction
Key Facts
Summary 1 Blue Air Transport Aerian Srl: Key Facts
Summary 2 Blue Air Transport Aerian Srl: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Blue Air Transport Aerian Srl: Competitive Position 2012