Air New Zealand Ltd in Travel and Tourism (New Zealand)

February 2015 | 2 pages | ID: A0CBAAFEAB6EN
Euromonitor International Ltd

Abstracts

Air New Zealand Ltd will continue to partner with Tourism New Zealand by promoting New Zealand as Middle Earth, utilising the popularity of the Hobbit film trilogy to stoke demand from inbound tourism markets. In addition, the company is likely to focus on North American and Chinese routes in order to boost inbound demand, whilst concentrating its regional efforts on domestic routes that are the most commercially viable.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Online Travel Sales to Country Residents, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Travel and Tourism market;
• Pinpoint growth sectors and identify factors driving change;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Air New Zealand Ltd: Key Facts
Summary 2 Air New Zealand Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Air New Zealand Ltd: Competitive Position 2013