Aer Lingus Group Plc in Travel and Tourism (Ireland)

September 2013 | 3 pages | ID: A22B682C7E3EN
Euromonitor International Ltd

Abstracts

Aer Lingus initiated an in-depth review of its business model and markets during 2009 and 2010 in light of the difficult market conditions then prevalent. As a result, the company positioned itself as a 'value carrier' on the basis that the pure low cost and low fares model would not be sustainable, while a full-service model would not be viable in serving its key markets. The fundamentals of this strategic approach includes better matching of capacity to demand (involving reduction of long...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Travel and Tourism market;
• Pinpoint growth sectors and identify factors driving change;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Aer Lingus Group Plc: Key Facts
Summary 2 Aer Lingus Group Plc: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Aer Lingus Group plc: Competitive Position 2012