Saudi Arabia Health and Fitness Club Market By Revenue System (Membership Fees, Personal Training and Instruction Services, Others), By End User (Men, Women), By Region, Competition Forecast & Opportunities, 2020-2030F
Market Overview
The Saudi Arabia Health and Fitness Club Market was valued at USD 1.14 billion in 2024 and is projected to reach USD 1.79 billion by 2030, growing at a CAGR of 7.87% during the forecast period. This market is expanding rapidly, supported by rising health consciousness, technological innovation, and supportive government reforms. Fitness facilities across the Kingdom are evolving with the integration of smart equipment, digital platforms, and personalized wellness solutions. As of 2022, 48.2% of Saudi residents engaged in regular physical activity, signaling growing public interest in fitness. Women's participation in fitness is also increasing, highlighted by initiatives like the Public Investment Fund’s launch of a women-focused fitness company in 2023. The fitness ecosystem is diversifying with more women-only gyms, tech-driven solutions, and hybrid offerings, making health and wellness more accessible and inclusive.
Key Market Drivers
Government Initiatives and Vision 2030 Reforms
A central force behind the growth of Saudi Arabia’s fitness industry is the government’s Vision 2030, which aims to significantly increase physical activity among citizens—from 13% in 2015 to 40% by 2030. This commitment is supported by a variety of programs promoting healthy lifestyles, including the development of public sports facilities, fitness campaigns, and private sector partnerships. Public-private collaborations have also gained momentum; for instance, Leejam Sports partnered with the Ministry of Municipal and Rural Affairs and Housing in 2023 to improve quality of life. Additionally, employers are embracing corporate wellness programs, boosting gym memberships and promoting workplace health. These strategic efforts are laying a strong foundation for sustained market expansion and elevating the role of fitness in national health priorities.
Key Market Challenges
High Operational Costs and Market Saturation in Urban Areas
One major challenge in Saudi Arabia’s fitness club market is the high cost of operations in metropolitan areas like Riyadh and Jeddah. Establishing and maintaining state-of-the-art facilities requires substantial investment in equipment, real estate, staff, and digital infrastructure. Rising utility and rental costs place added pressure on operators to balance service quality with affordability.
Urban markets are also facing saturation due to the rapid increase in gyms, studios, and international chains. This intense competition can lead to pricing pressures, customer churn, and over-reliance on promotions to attract members. Smaller and local operators often struggle to compete with larger brands that can offer comprehensive services and loyalty incentives. To survive in this environment, fitness clubs must differentiate through specialized offerings, technology integration, and superior member experiences.
Key Market Trends
Growth of Digital Fitness and Hybrid Membership Models
A key trend reshaping the Saudi fitness landscape is the adoption of digital fitness solutions and hybrid membership models. Consumers increasingly expect flexibility, prompting gyms to combine in-person experiences with digital platforms offering virtual classes, personalized coaching, and mobile app access.
Fitness brands such as Fitness Time are launching proprietary apps and digital services to meet these demands. Wearable technology, including fitness trackers and smartwatches, is also gaining popularity, helping users track progress and engage with their wellness goals. This digitally enabled approach is especially appealing to younger, tech-savvy users and helps fitness clubs drive engagement, improve retention, and create customized wellness journeys. As this trend continues, fitness operators embracing digital transformation are likely to gain a competitive edge.
Key Market Players
In this report, the Saudi Arabia Health and Fitness Club Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Health and Fitness Club Market.
Available Customizations:
Saudi Arabia Health and Fitness Club Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
The Saudi Arabia Health and Fitness Club Market was valued at USD 1.14 billion in 2024 and is projected to reach USD 1.79 billion by 2030, growing at a CAGR of 7.87% during the forecast period. This market is expanding rapidly, supported by rising health consciousness, technological innovation, and supportive government reforms. Fitness facilities across the Kingdom are evolving with the integration of smart equipment, digital platforms, and personalized wellness solutions. As of 2022, 48.2% of Saudi residents engaged in regular physical activity, signaling growing public interest in fitness. Women's participation in fitness is also increasing, highlighted by initiatives like the Public Investment Fund’s launch of a women-focused fitness company in 2023. The fitness ecosystem is diversifying with more women-only gyms, tech-driven solutions, and hybrid offerings, making health and wellness more accessible and inclusive.
Key Market Drivers
Government Initiatives and Vision 2030 Reforms
A central force behind the growth of Saudi Arabia’s fitness industry is the government’s Vision 2030, which aims to significantly increase physical activity among citizens—from 13% in 2015 to 40% by 2030. This commitment is supported by a variety of programs promoting healthy lifestyles, including the development of public sports facilities, fitness campaigns, and private sector partnerships. Public-private collaborations have also gained momentum; for instance, Leejam Sports partnered with the Ministry of Municipal and Rural Affairs and Housing in 2023 to improve quality of life. Additionally, employers are embracing corporate wellness programs, boosting gym memberships and promoting workplace health. These strategic efforts are laying a strong foundation for sustained market expansion and elevating the role of fitness in national health priorities.
Key Market Challenges
High Operational Costs and Market Saturation in Urban Areas
One major challenge in Saudi Arabia’s fitness club market is the high cost of operations in metropolitan areas like Riyadh and Jeddah. Establishing and maintaining state-of-the-art facilities requires substantial investment in equipment, real estate, staff, and digital infrastructure. Rising utility and rental costs place added pressure on operators to balance service quality with affordability.
Urban markets are also facing saturation due to the rapid increase in gyms, studios, and international chains. This intense competition can lead to pricing pressures, customer churn, and over-reliance on promotions to attract members. Smaller and local operators often struggle to compete with larger brands that can offer comprehensive services and loyalty incentives. To survive in this environment, fitness clubs must differentiate through specialized offerings, technology integration, and superior member experiences.
Key Market Trends
Growth of Digital Fitness and Hybrid Membership Models
A key trend reshaping the Saudi fitness landscape is the adoption of digital fitness solutions and hybrid membership models. Consumers increasingly expect flexibility, prompting gyms to combine in-person experiences with digital platforms offering virtual classes, personalized coaching, and mobile app access.
Fitness brands such as Fitness Time are launching proprietary apps and digital services to meet these demands. Wearable technology, including fitness trackers and smartwatches, is also gaining popularity, helping users track progress and engage with their wellness goals. This digitally enabled approach is especially appealing to younger, tech-savvy users and helps fitness clubs drive engagement, improve retention, and create customized wellness journeys. As this trend continues, fitness operators embracing digital transformation are likely to gain a competitive edge.
Key Market Players
- Landmark Fitness Limited
- RSG Group GmbH
- World Gym International LLC
- Leejam Sports Company (Fitness Time)
- Arena Fitness Centers Saudi Arabia
- Lava Fitness
- Al Manahil Entertainment Co.
- NuYu Fitness
- Kinetico Gym
- Armah Group
In this report, the Saudi Arabia Health and Fitness Club Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- Saudi Arabia Health and Fitness Club Market, By Revenue System:
- Membership Fees
- Personal Training and Instruction Services
- Others
- Saudi Arabia Health and Fitness Club Market, By End User:
- Men
- Women
- Saudi Arabia Health and Fitness Club Market, By Region:
- Western
- Northern & Central
- Eastern
- Southern
Company Profiles: Detailed analysis of the major companies presents in the Saudi Arabia Health and Fitness Club Market.
Available Customizations:
Saudi Arabia Health and Fitness Club Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. SAUDI ARABIA HEALTH AND FITNESS CLUB MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue System (Membership Fees, Personal Training and Instruction Services, Others)
5.2.2. By End User (Men, Women)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. SAUDI ARABIA HEALTH AND FITNESS CLUB MEMBERSHIP FEES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End User
7. SAUDI ARABIA HEALTH AND FITNESS CLUB PERSONAL TRAINING AND INSTRUCTION SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End User
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. SAUDI ARABIA ECONOMIC PROFILE
12. POLICY & REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Landmark Fitness Limited
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. RSG Group GmbH
13.1.3. World Gym International LLC
13.1.4. Leejam Sports Company (Fitness Time)
13.1.5. Arena Fitness Centers Saudi Arabia
13.1.6. Lava Fitness
13.1.7. Al Manahil Entertainment Co.
13.1.8. NuYu Fitness
13.1.9. Kinetico Gym
13.1.10. Armah Group
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. VOICE OF CUSTOMER
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. SAUDI ARABIA HEALTH AND FITNESS CLUB MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Revenue System (Membership Fees, Personal Training and Instruction Services, Others)
5.2.2. By End User (Men, Women)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. SAUDI ARABIA HEALTH AND FITNESS CLUB MEMBERSHIP FEES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End User
7. SAUDI ARABIA HEALTH AND FITNESS CLUB PERSONAL TRAINING AND INSTRUCTION SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End User
8. MARKET DYNAMICS
8.1. Drivers
8.2. Challenges
9. MARKET TRENDS & DEVELOPMENTS
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. PORTERS FIVE FORCES ANALYSIS
10.1. Competition in the Industry
10.2. Potential of New Entrants
10.3. Power of Suppliers
10.4. Power of Customers
10.5. Threat of Substitute Products
11. SAUDI ARABIA ECONOMIC PROFILE
12. POLICY & REGULATORY LANDSCAPE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. Landmark Fitness Limited
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. RSG Group GmbH
13.1.3. World Gym International LLC
13.1.4. Leejam Sports Company (Fitness Time)
13.1.5. Arena Fitness Centers Saudi Arabia
13.1.6. Lava Fitness
13.1.7. Al Manahil Entertainment Co.
13.1.8. NuYu Fitness
13.1.9. Kinetico Gym
13.1.10. Armah Group
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
