Mobile Food Services: Market Research Report

August 2011 | 127 pages | ID: MF62FC97710EN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Mobile Food Services in US$ Million.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World.

Annual estimates and forecasts are provided for the period 2009 through 2017.

Also, a six-year historic analysis is provided for these markets.

The report profiles 57 companies including many key and niche players such as Baby’s Badass Burgers, Bian Dang, Burgerville, Chef Shack, DessertTruck Works, Don Chow Tacos, Flying Pig Truck, Green Truck, Home Slice LLC, The Johnny Rockets Group, Inc., Kogi BBQ, Mister Softee, Inc., Nom Nom Truck, Skillet, Sprinkles Cupcakes, and ZooHoo’s Eatery.

Market data and analytics are derived from primary and secondary research.

Company profiles are mostly extracted from URL research and reported select online sources.

Contents

1.INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

2.INDUSTRY OVERVIEW

Recession and the Foodservice Industry
Asian Markets Drive Growth in Foodservice Industry

Table 1. Leading Foodservice Markets by Country (2009): Percentage Share Breakdown of Revenues for the US, Japan, China, UK, France, and Others (includes corresponding Graph/Chart)

Changing Food Consumption Patterns Affect Market Structure
Fast Casual – The Latest Trend
Mobile Food Services - A Small Yet Rapidly Growing Foodservice Sector
Current and Future Analysis
Factors Influencing Success of Mobile Food Services
High-End Trucks: The Trendier Versions of Traditional Food Trucks
Gourmet Food Trucks Catch Consumers’ Attention
Mobile Eateries – No Longer Unhealthy
Advertising: Critical for Visibility
Role of Technology in Mobile Food Trucks
Tracking Trucks through Social Networking Tools

3.PRODUCT OVERVIEW

Mobile Food Services – An Introduction
Historical Background
Cost of Mobile Food Business
Essential Requirements of Mobile Food Trucks
An Attractive Concept
Truck & Permits
Commissary
An Ideal Location
Developing Brand Identity
Licensing Requirements
Classification of Mobile Food Units
Contamination Hazards in Street Foods
Challenges Facing Mobile Food Businesses
Mobile Vending & Health Foods
Role of Health Departments
Regulations for Mobile Food Vending
Gaining Permits & Licenses
Adherence to Location & Time
Regulations Governing Street Food Operations

4.STRATEGIC CORPORATE DEVELOPMENTS

Austin Grill Enters into Food Truck Business
SAUCA Rolls Out Fourth Mobile Food Truck
TK Burger Rolls Out New Themed Food Truck
Aaron’s Catering to Unveil Gourmet Mobile Eatery
Worldwide Food Services to Acquire Rainbow Food Services
Atlanta City to Introduce Food Truck Concept in Public Land of Sweet Auburn
ZooHoo’s Eatery Introduces Mobile Food Service Franchise for Burgers
Van Leeuwen Ice Cream Rolls Out Food Truck
Taim Falafel Launches Mobile Eatery
Deliciously Dangerous Pies Launches First Pie Truck
Café At Pharr and Yumbii Collaborate to Introduce New Mobile Eatery
CPK Introduces New Catering Food Truck
GotChef Opens Gourmet Mobile Restaurant
Happy Bodega to Launch Food Truck
Sauca Introduces Second Mobile Food Truck
Burgerville Introduces Mobile Food Truck
Johnny Rockets to Launch Mobile Food Truck

5.FOCUS ON SELECT MOBILE FOOD SERVICE PROVIDERS

Baby’s Badass Burgers (US)
Bian Dang (US)
Burgerville (US)
Chef Shack (US)
DessertTruck Works (US)
Don Chow Tacos (US)
Flying Pig Truck (US)
Green Truck (US)
Home Slice LLC (US)
The Johnny Rockets Group, Inc. (US)
Kogi BBQ (US)
Mister Softee, Inc. (US)
Nom Nom Truck (US)
Skillet (US)
Sprinkles Cupcakes (US)
ZooHoo’s Eatery (US)

6.GLOBAL MARKET PERSPECTIVE

Table 2. World Recent Past, Current and Future Analysis for Mobile Food Services by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 3. World Historic Review for Mobile Food Services by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 4. World 15-Year Perspective for Mobile Food Services by Geographic Region – Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, and Rest of World Markets for Years 2003, 2010, and 2017 (includes corresponding Graph/Chart)

7.THE UNITED STATES

A. MARKET ANALYSIS

Outlook
Recession and the Restaurant Industry
Mobile Food Trucks: Flavor of the Season
Changing Consumer Preferences Drive Food Trucks to Reinvent Menus
Low Overheads Favor Food Trucks Market
Gourmet Food Trucks: Fighting the Recession
Restaurants Look to Replicate Mobile Food’s Success
Mainstream Restaurants Foray into Mobile World
Growing Popularity of Seafood on Wheels
Indian Dishes: Finding Favor Among Americans
Advertising Strategies
Trend Towards Social Network-based Advertising
Regulatory Hurdles for Food Trucks
Washington
Los Angeles
Regulations in Select States
Alabama
Colorado
Florida
Georgia
Indiana
Louisiana
Massachusetts
Montana
North Carolina
Oklahoma
Seattle
Tennessee
Utah
Vermont
Hot Dog Street Vending: An Overview of Regulations
California Retail Food Code
Regulations for Mobile Ice Cream Trucks

B. MARKET ANALYTICS

Table 5. US Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 6. US Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

8.CANADA

A. MARKET ANALYSIS

Outlook
Food Consumption Trends in Canada
Canadian Cities Warm Up to Mobile Trucks Phenomenon
Trend Towards Upscale Food Trucks

B. MARKET ANALYTICS

Table 7. Canadian Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 8. Canadian Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

9.JAPAN

A. MARKET ANALYSIS

Outlook
Growing Popularity of Restaurant-on-Wheels

B. MARKET ANALYTICS

Table 9. Japanese Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 10. Japanese Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10.EUROPE

A. MARKET ANALYSIS

Outlook

Table 11. Number of Street Stalls or Kiosks in Select European Countries (2009) (includes corresponding Graph/Chart)

B. MARKET ANALYTICS

Table 12. European Recent Past, Current and Future Analysis for Mobile Food Services by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 13. European Historic Review for Mobile Food Services by Geographic Region – France, Germany, Italy, UK, Spain, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

Table 14. European 15-Year Perspective for Mobile Food Services by Geographic Region – Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, and Rest of Europe Markets for Years 2003, 2010, and 2017 (includes corresponding Graph/Chart)

10A.FRANCE

Market Analysis

Table 15. French Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 16. French Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10B.GERMANY

A. MARKET ANALYSIS

Outlook
Street Stalls and Kiosks Sector in Germany: An Overview

B. MARKET ANALYTICS

Table 17. German Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 18. German Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10C.ITALY

Market Analysis

Table 19. Italian Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 20. Italian Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10D.THE UNITED KINGDOM

A. MARKET ANALYSIS

Outlook
Foodservice Industry: An Insight
Independent Players Dominate Street Stalls and Kiosks Sector

B. MARKET ANALYTICS

Table 21. UK Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 22. UK Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10E.SPAIN

Market Analysis

Table 23. Spanish Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 24. Spanish Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

10F.REST OF EUROPE

A. MARKET ANALYSIS

Outlook
Russia: An Insight into Street Foods Market

B. MARKET ANALYTICS

Table 25. Rest of Europe Recent Past, Current and Future Analysis for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 26. Rest of Europe Historic Review for Mobile Food Services Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

11.ASIA-PACIFIC

A. MARKET ANALYSIS

Outlook
Australia
Mobile Food Stalls: A Popular Foodservice Sector
China
Urbanization Trend & Rising Income Levels Favor Foodservice Industry’s Growth
Morning Meals: A Critical Factor for Foodservice Industry
Shanghai Adopts New Food Safety Regulations for Mobile Street Vendors
India
Street Foods Market: An Introduction

Table 27. Foodservice Industry in India (2009): Percentage Share Breakdown of Value Sales for Home Delivery & Takeaway, Fast Food Outlets, Full-Service Restaurants, Self-Service Cafeterias, and Street Stalls/Kiosks (includes corresponding Graph/Chart)

Table 28. Foodservice Industry in India (2009): Percentage Share Breakdown of Number of Outlets for Home Delivery & Takeaway, Street Stalls/Kiosks, Fast Food Outlets, Full-Service Restaurants, and Others (includes corresponding Graph/Chart)

Classification of Street Vendors
Issues Facing Vendor Community

B. MARKET ANALYTICS

Table 29. Asia-Pacific Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 30. Asia-Pacific Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

12.REST OF WORLD

A. MARKET ANALYSIS

Outlook
Argentina
Chile
Israel
Saudi Arabia

B. MARKET ANALYTICS

Table 31. Rest of World Recent Past, Current and Future Analysis for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2009 through 2017 (includes corresponding Graph/Chart)

Table 32. Rest of World Historic Review for Mobile Food Services Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2003 through 2008 (includes corresponding Graph/Chart)

COMPETITIVE LANDSCAPE

Total Companies Profiled: 57 (including Divisions/Subsidiaries - 58)
Region/CountryPlayers
The United States
Europe
Germany
The United Kingdom
Rest of Europe
Asia-Pacific (Excluding Japan)
Middle-East