Laundry Care - Kenya

Date: July 22, 2010
Pages: 16
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LFE27D2ACF3EN
Leaflet:

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More consumers are opting for 2-in-1 laundry detergents that either have fabric softener or perfume as an additive. This has seen an increase in the sales of such products, as most consumers view it as a savings tactic that allows them the option of not having to buy a separate bottle of fabric softener.

Euromonitor International's Laundry Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
High Operating Costs Drive Up Prices
Unpackaged and Unregistered Home Care Products Are Being Distributed
Domestic Manufacturers Gaining Momentum
Increased Product Penetration Following Better Distribution Channels
Polarisation To Shape Future Demand
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 7 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 8 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 9 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Bidco Oil Refinery Ltd Kenya
Strategic Direction
Key Facts
Summary 2 Bidco Oil Refinery Ltd Kenya: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Bidco Oil Refinery Ltd Kenya: Competitive Position 2009
Emem Enterprises Ltd Kenya
Strategic Direction
Key Facts
Summary 4 Emem Enterprises Ltd Kenya: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Emem Enterprises Ltd Kenya: Competitive Position 2009
Kapa Oil Refineries Ltd Kenya
Strategic Direction
Key Facts
Summary 6 Kapa Oil Refineries Ltd Kenya: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Kapa Oil Refineries Ltd Kenya: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 10 Household Penetration of Washing Machines 2004-2009
Category Data
Table 11 Sales of Laundry Care by Subsector: Value 2004-2009
Table 12 Sales of Laundry Care by Subsector: % Value Growth 2004-2009
Table 13 Sales of Laundry Detergents by Type: Value 2004-2009
Table 14 Sales of Laundry Detergents by Type: % Value Growth 2004-2009
Table 15 Laundry Care Company Shares 2005-2009
Table 16 Laundry Care Brand Shares 2006-2009
Table 17 Laundry Detergents Company Shares 2005-2009
Table 18 Laundry Detergents Brand Shares 2006-2009
Table 19 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
Table 20 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014
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