Laundry Care - Greece

Date: May 22, 2010
Pages: 29
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LB5D0C168C1EN
Leaflet:

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Crisis-ridden 2009 saw fierce competition among manufacturers in terms of offers: intense discounts and price-offs, gifts and extra product for free, were employed in an attempt to attract financially-strained consumers and compete with private label products. In terms of total value sales, this led to a decrease, as losses could not be counterbalanced by the positive performance of high-value concentrated liquid detergents and liquid fabric softeners, growth of which was driven by innovation...

Euromonitor International's Laundry Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Laundry Care in Greece
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Economic Crisis Squeezes Value Sales
Consumers Stick To Substantial and Effective Products
Multinationals Continue To Dominate, Private Label on the Rise
Supermarkets/hypermarkets and Discounters Gain Value Shares, Convenience Stores Also on the Rise
Light at the End of the Forecast Tunnel
Key Trends and Developments
Green Alternatives A Growing Trend But One With Still A Long Way To Go
International Economic Crisis Boosts Discounters and Private Label
Rising Share of Private Label and Discounters Drives Manufacturers Towards Innovation and Special Offers
H1n1 Case Boosts Sales of Disinfection Products
Seasonality Patterns and Longer Summers Influence Consumption Habits
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Eureka Hellas SA
Strategic Direction
Key Facts
Summary 2 Eureka Hellas SA: Key Facts
Summary 3 Eureka Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Eureka Hellas SA: Competitive Position 2009
Eurochartiki SA
Strategic Direction
Key Facts
Summary 5 Eurochartiki SA: Key Facts
Summary 6 Eurochartiki SA : Operational Indicators*
Company Background
Production
Competitive Positioning
Rico Chemicals SA
Strategic Direction
Key Facts
Summary 7 Rico Chemicals SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 8 Rico Chemicals SA: Competitive Position 2009
Rolco Bianil SA
Strategic Direction
Key Facts
Summary 9 Rolco Bianil SA: Key Facts
Summary 10 Rolco Bianil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Rolco Bianil SA: Competitive Position 2009
Sarantis Sa, Gr
Strategic Direction
Key Facts
Summary 12 GR Sarantis SA: Key Facts
Summary 13 GR Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 14 Sarantis SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicator
Table 11 Household Penetration of Washing Machines 2004-2009
Category Data
Table 12 Sales of Laundry Care by Subsector: Value 2004-2009
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2004-2009
Table 14 Sales of Laundry Detergents by Type: Value 2004-2009
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2004-2009
Table 16 Sales of Laundry Aids by Type: Value 2004-2009
Table 17 Sales of Laundry Aids by Type: % Value Growth 2004-2009
Table 18 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2009
Table 19 Laundry Care Company Shares 2005-2009
Table 20 Laundry Care Brand Shares 2006-2009
Table 21 Laundry Detergents Company Shares 2005-2009
Table 22 Laundry Detergents Brand Shares 2006-2009
Table 23 Laundry Aids Company Shares 2005-2009
Table 24 Laundry Aids Brand Shares 2006-2009
Table 25 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
Table 26 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014
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