Laundry Care - Croatia

Date: May 22, 2010
Pages: 18
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L2DB744B4ADEN
Leaflet:

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Almost as a reaction to strong growth in 2008, where manufacturers used the switch from standard to compact format in powder detergents to boost their profits, 2009 sees a sharp turn back triggered by the effects of the credit crunch. Powder detergents account for as much as 77% of laundry care sales, and serve as litmus for dynamics inside the market. By raising the prices over-eagerly in 2008, manufacturers created a margin that lets them play with prices now that the sinking disposable...

Euromonitor International's Laundry Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Care industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Laundry Care in Croatia
Euromonitor International
May 2010
List of Contents and Tables
Executive Summary
Home Care Showing Potential With Some Categories Still Underperforming
Strong Growth From 2008 Interrupted by Credit Crunch
Dominant Position of International Manufacturers
Supermarkets/hypermarkets Is the Dominant Retail Channel
Slow Recovery Ahead
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care Household Care by Sector: Value 2004-2009
Table 3 Sales of Home Care Household Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Labud Dd
Strategic Direction
Key Facts
Summary 2 Labud dd: Key Facts
Summary 3 Labud doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Labud dd: Competitive Position 2009
Meteor Dd
Strategic Direction
Key Facts
Summary 5 Meteor dd: Key Facts
Summary 6 METEOR dd: Operational Indicators 2006-2008
Company Background
Production
Competitive Positioning
Summary 7 Meteor dd: Competitive Position 2009
Saponia Dd
Strategic Direction
Key Facts
Summary 8 Saponia dd: Key Facts
Summary 9 Saponia dd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Saponia dd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 11 Household Penetration of Washing Machines 2004-2009
Category Data
Table 12 Sales of Laundry Care by Subsector: Value 2004-2009
Table 13 Sales of Laundry Care by Subsector: % Value Growth 2004-2009
Table 14 Sales of Laundry Detergents by Type: Value 2004-2009
Table 15 Sales of Laundry Detergents by Type: % Value Growth 2004-2009
Table 16 Sales of Laundry Aids by Type: Value 2004-2009
Table 17 Sales of Laundry Aids by Type: % Value Growth 2004-2009
Table 18 Laundry Care Company Shares 2005-2009
Table 19 Laundry Care Brand Shares 2006-2009
Table 20 Laundry Detergents Company Shares 2005-2009
Table 21 Laundry Detergents Brand Shares 2006-2009
Table 22 Laundry Aids Company Shares 2005-2009
Table 23 Laundry Aids Brand Shares 2006-2009
Table 24 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
Table 25 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014
Table 26 Forecast Sales of Laundry Care by Subsector: Value 2009-2014
Table 27 Forecast Sales of Laundry Care by Subsector: % Value Growth 2009-2014
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