India Cleaning Services Market By Type (Window Cleaning, Vacuuming, Floor Care, Carpet & Upholstery, Others), By End Use (Residential, Commercial), By Region, Competition, Forecast & Opportunities, 2020-2030F
Market Overview
India's cleaning services market, valued at USD 9.02 billion in 2024, is expected to grow to USD 13.95 billion by 2030, registering a CAGR of 7.54%. This growth is largely driven by rising urbanization, increasing disposable incomes, and heightened hygiene awareness across both residential and commercial spaces. Demand is notably high in metropolitan areas, with sectors like healthcare, hospitality, and retail requiring consistent professional cleaning. Government-led initiatives such as Swachh Bharat Abhiyan are also fueling industry expansion. The surge in working professionals and dual-income households supports the shift toward outsourced cleaning solutions. Moreover, the integration of advanced technologies and eco-conscious cleaning products is gaining momentum, with organized players and startups offering tailored services to meet evolving consumer expectations.
Key Market Drivers
Urbanization and Changing Lifestyle Patterns
India's fast-paced urbanization is propelling the cleaning services sector across residential, commercial, and industrial domains. In 2024, the country's urban population reached 461 million, expanding annually by 2.3%, with cities anticipated to account for 75% of national income by 2031. The migration to urban centers for better jobs and education is increasing population density, which in turn drives demand for maintenance in apartment complexes, offices, malls, hospitals, and hotels. With traditional domestic help becoming less accessible and nuclear families on the rise, especially in metros like Delhi, Mumbai, Bengaluru, and Hyderabad, professional home cleaning services are increasingly favored. Time constraints in urban lifestyles further underscore the demand for scheduled and customized cleaning options. This urban shift is not only amplifying service demand but also elevating consumer expectations for high-quality, standardized, and tech-enabled solutions.
Key Market Challenges
Predominance of the Unorganized Sector
A major hurdle in the Indian cleaning services market is the overwhelming presence of unorganized players who dominate service provision. These informal operators often operate without training, consistent standards, or regulatory compliance, offering lower-cost services that appeal to price-sensitive customers. However, this undermines organized providers who adhere to quality norms, invest in workforce development, and utilize sustainable products. The lack of professionalism in the unorganized segment results in erratic service delivery and dissatisfied clients, damaging the industry's overall credibility. Additionally, minimal entry barriers contribute to a fragmented landscape, limiting brand visibility and expansion opportunities for structured businesses. The absence of licensing and regulatory frameworks further exacerbates trust issues, deters investments, and stifles innovation—ultimately constraining the sector's long-term growth.
Key Market Trends
Increasing Demand for Specialized and Deep Cleaning Services
The market is witnessing a notable surge in demand for specialized and deep cleaning services in both residential and commercial settings. These offerings involve comprehensive sanitation and disinfection, often using professional-grade tools and eco-safe products. The COVID-19 pandemic significantly boosted awareness around deep hygiene practices, encouraging households to seek out services like bathroom sanitization, carpet cleaning, and kitchen deep cleans. In parallel, industries such as healthcare, hospitality, manufacturing, and retail are adopting periodic deep-cleaning regimes to meet safety regulations and instill consumer confidence. Demand is also rising for industry-specific services—like sterile cleaning in medical facilities or hygienic upkeep in food processing—necessitating skilled technicians and sector-specific expertise. Businesses are adapting by offering flexible service models, including subscriptions and one-time packages, signaling a long-term shift toward prioritizing hygiene.
Key Market Players
In this report, the India Cleaning Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
Company Profiles: Detailed analysis of the major companies presents in the India Cleaning Services Market.
Available Customizations:
India Cleaning Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
India's cleaning services market, valued at USD 9.02 billion in 2024, is expected to grow to USD 13.95 billion by 2030, registering a CAGR of 7.54%. This growth is largely driven by rising urbanization, increasing disposable incomes, and heightened hygiene awareness across both residential and commercial spaces. Demand is notably high in metropolitan areas, with sectors like healthcare, hospitality, and retail requiring consistent professional cleaning. Government-led initiatives such as Swachh Bharat Abhiyan are also fueling industry expansion. The surge in working professionals and dual-income households supports the shift toward outsourced cleaning solutions. Moreover, the integration of advanced technologies and eco-conscious cleaning products is gaining momentum, with organized players and startups offering tailored services to meet evolving consumer expectations.
Key Market Drivers
Urbanization and Changing Lifestyle Patterns
India's fast-paced urbanization is propelling the cleaning services sector across residential, commercial, and industrial domains. In 2024, the country's urban population reached 461 million, expanding annually by 2.3%, with cities anticipated to account for 75% of national income by 2031. The migration to urban centers for better jobs and education is increasing population density, which in turn drives demand for maintenance in apartment complexes, offices, malls, hospitals, and hotels. With traditional domestic help becoming less accessible and nuclear families on the rise, especially in metros like Delhi, Mumbai, Bengaluru, and Hyderabad, professional home cleaning services are increasingly favored. Time constraints in urban lifestyles further underscore the demand for scheduled and customized cleaning options. This urban shift is not only amplifying service demand but also elevating consumer expectations for high-quality, standardized, and tech-enabled solutions.
Key Market Challenges
Predominance of the Unorganized Sector
A major hurdle in the Indian cleaning services market is the overwhelming presence of unorganized players who dominate service provision. These informal operators often operate without training, consistent standards, or regulatory compliance, offering lower-cost services that appeal to price-sensitive customers. However, this undermines organized providers who adhere to quality norms, invest in workforce development, and utilize sustainable products. The lack of professionalism in the unorganized segment results in erratic service delivery and dissatisfied clients, damaging the industry's overall credibility. Additionally, minimal entry barriers contribute to a fragmented landscape, limiting brand visibility and expansion opportunities for structured businesses. The absence of licensing and regulatory frameworks further exacerbates trust issues, deters investments, and stifles innovation—ultimately constraining the sector's long-term growth.
Key Market Trends
Increasing Demand for Specialized and Deep Cleaning Services
The market is witnessing a notable surge in demand for specialized and deep cleaning services in both residential and commercial settings. These offerings involve comprehensive sanitation and disinfection, often using professional-grade tools and eco-safe products. The COVID-19 pandemic significantly boosted awareness around deep hygiene practices, encouraging households to seek out services like bathroom sanitization, carpet cleaning, and kitchen deep cleans. In parallel, industries such as healthcare, hospitality, manufacturing, and retail are adopting periodic deep-cleaning regimes to meet safety regulations and instill consumer confidence. Demand is also rising for industry-specific services—like sterile cleaning in medical facilities or hygienic upkeep in food processing—necessitating skilled technicians and sector-specific expertise. Businesses are adapting by offering flexible service models, including subscriptions and one-time packages, signaling a long-term shift toward prioritizing hygiene.
Key Market Players
- ISS Facility Services India Pvt. Ltd.
- Sodexo India Services Pvt. Ltd.
- Clean Master
- Anabia Cleaning Services
- BICS (Building Infrastructure Cleaning Services)
- MaidInIndia
- AIS Contract Cleaners Ltd.
- Anago Cleaning Systems Inc.
- Pritchard Industries Inc.
- Roark Capital Management LLC
In this report, the India Cleaning Services Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
- India Cleaning Services Market, By Type:
- Window Cleaning
- Vacuuming
- Floor Care
- Carpet & Upholstery
- Others
- India Cleaning Services Market, By End Use:
- Residential
- Commercial
- India Cleaning Services Market, By Region:
- North
- South
- East
- West
Company Profiles: Detailed analysis of the major companies presents in the India Cleaning Services Market.
Available Customizations:
India Cleaning Services Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
- Detailed analysis and profiling of additional market players (up to five).
1. INTRODUCTION
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
4. INDIA CLEANING SERVICES MARKET OUTLOOK
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Window Cleaning, Vacuuming, Floor Care, Carpet & Upholstery, Others)
4.2.2. By End Use (Residential, Commercial)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. INDIA WINDOW CLEANING SERVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By End Use
6. INDIA VACUUMING CLEANING SERVICES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End Use
7. INDIA FLOOR CARE CLEANING SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End Use
8. INDIA CARPET & UPHOLSTERY CLEANING SERVICES MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End Use
9. MARKET DYNAMICS
9.1. Drivers
9.2. Challenges
10. MARKET TRENDS & DEVELOPMENTS
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. PORTERS FIVE FORCES ANALYSIS
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. INDIA ECONOMIC PROFILE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. ISS Facility Services India Pvt. Ltd.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Sodexo India Services Pvt. Ltd.
13.1.3. Clean Master
13.1.4. Anabia Cleaning Services
13.1.5. BICS (Building Infrastructure Cleaning Services)
13.1.6. MaidInIndia
13.1.7. AIS Contract Cleaners Ltd.
13.1.8. Anago Cleaning Systems Inc.
13.1.9. Pritchard Industries Inc.
13.1.10. Roark Capital Management LLC
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
1.1. Service Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. RESEARCH METHODOLOGY
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. EXECUTIVE SUMMARY
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
4. INDIA CLEANING SERVICES MARKET OUTLOOK
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Window Cleaning, Vacuuming, Floor Care, Carpet & Upholstery, Others)
4.2.2. By End Use (Residential, Commercial)
4.2.3. By Region
4.2.4. By Company (2024)
4.3. Market Map
5. INDIA WINDOW CLEANING SERVICES MARKET OUTLOOK
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By End Use
6. INDIA VACUUMING CLEANING SERVICES MARKET OUTLOOK
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By End Use
7. INDIA FLOOR CARE CLEANING SERVICES MARKET OUTLOOK
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By End Use
8. INDIA CARPET & UPHOLSTERY CLEANING SERVICES MARKET OUTLOOK
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By End Use
9. MARKET DYNAMICS
9.1. Drivers
9.2. Challenges
10. MARKET TRENDS & DEVELOPMENTS
10.1. Merger & Acquisition (If Any)
10.2. Product Launches (If Any)
10.3. Recent Developments
11. PORTERS FIVE FORCES ANALYSIS
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Products
12. INDIA ECONOMIC PROFILE
13. COMPETITIVE LANDSCAPE
13.1. Company Profiles
13.1.1. ISS Facility Services India Pvt. Ltd.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Products & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Sodexo India Services Pvt. Ltd.
13.1.3. Clean Master
13.1.4. Anabia Cleaning Services
13.1.5. BICS (Building Infrastructure Cleaning Services)
13.1.6. MaidInIndia
13.1.7. AIS Contract Cleaners Ltd.
13.1.8. Anago Cleaning Systems Inc.
13.1.9. Pritchard Industries Inc.
13.1.10. Roark Capital Management LLC
14. STRATEGIC RECOMMENDATIONS
15. ABOUT US & DISCLAIMER
