Global Programmatic Advertising Market Research Report 2023
Global Programmatic Advertising Market Overview:
Global Programmatic Advertising Market Report 2022 comes with the extensive industry analysis by Introspective Market Research with development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Programmatic Advertising involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Programmatic Advertising Market
The Programmatic Advertising Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Programmatic Advertising Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Programmatic Advertising Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Programmatic Advertising Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Programmatic Advertising market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Programmatic Advertising Market Segmentation
Global Programmatic Advertising Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Programmatic Advertising market has been segmented into:
DSP (Demand Side Platforms)
SSP (Supply Side Platforms)
By Application, Programmatic Advertising market has been segmented into:
SMEs
Large Enterprises
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Programmatic Advertising market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Programmatic Advertising market.
Top Key Players Covered in Programmatic Advertising market are:
Yahoo! Inc.
Between Digital
Google Inc. (Doubleclick)
Rocket Fuel Inc.
Rubicon Project Inc.
MediaMath Inc.
The Trade Desk
Turn Inc.
AOL Inc. (Verizon Communications Inc.)
Beeswax
AppNexus Inc.
DataXu Inc.
Fluct
Connexity
Inc.
Adform
Adroll.com
Adobe Systems Incorporated
IPONWEB Holding Limited (BidSwitch)
Objective to buy this Report:
1. Programmatic Advertising analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Programmatic Advertising market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
Global Programmatic Advertising Market Report 2022 comes with the extensive industry analysis by Introspective Market Research with development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Programmatic Advertising involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Programmatic Advertising Market
The Programmatic Advertising Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Programmatic Advertising Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Programmatic Advertising Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Programmatic Advertising Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Programmatic Advertising market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Programmatic Advertising Market Segmentation
Global Programmatic Advertising Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Programmatic Advertising market has been segmented into:
DSP (Demand Side Platforms)
SSP (Supply Side Platforms)
By Application, Programmatic Advertising market has been segmented into:
SMEs
Large Enterprises
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Programmatic Advertising market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Programmatic Advertising market.
Top Key Players Covered in Programmatic Advertising market are:
Yahoo! Inc.
Between Digital
Google Inc. (Doubleclick)
Rocket Fuel Inc.
Rubicon Project Inc.
MediaMath Inc.
The Trade Desk
Turn Inc.
AOL Inc. (Verizon Communications Inc.)
Beeswax
AppNexus Inc.
DataXu Inc.
Fluct
Connexity
Inc.
Adform
Adroll.com
Adobe Systems Incorporated
IPONWEB Holding Limited (BidSwitch)
Objective to buy this Report:
1. Programmatic Advertising analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Programmatic Advertising market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
CHAPTER 1: INTRODUCTION
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:GROWTH OPPORTUNITIES BY SEGMENT
3.1 By Type
3.2 By Application
CHAPTER 4: MARKET LANDSCAPE
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
CHAPTER 5: PROGRAMMATIC ADVERTISING MARKET BY TYPE
5.1 Programmatic Advertising Market Overview Snapshot and Growth Engine
5.2 Programmatic Advertising Market Overview
5.3 DSP (Demand Side Platforms)
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 DSP (Demand Side Platforms): Geographic Segmentation
5.4 SSP (Supply Side Platforms)
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 SSP (Supply Side Platforms): Geographic Segmentation
CHAPTER 6: PROGRAMMATIC ADVERTISING MARKET BY APPLICATION
6.1 Programmatic Advertising Market Overview Snapshot and Growth Engine
6.2 Programmatic Advertising Market Overview
6.3 SMEs
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 SMEs: Geographic Segmentation
6.4 Large Enterprises
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Large Enterprises: Geographic Segmentation
CHAPTER 7: COMPANY PROFILES AND COMPETITIVE ANALYSIS
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Programmatic Advertising Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Programmatic Advertising Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Programmatic Advertising Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 YAHOO! INC.
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 BETWEEN DIGITAL
7.4 GOOGLE INC. (DOUBLECLICK)
7.5 ROCKET FUEL INC.
7.6 RUBICON PROJECT INC.
7.7 MEDIAMATH INC.
7.8 THE TRADE DESK
7.9 TURN INC.
7.10 AOL INC. (VERIZON COMMUNICATIONS INC.)
7.11 BEESWAX
7.12 APPNEXUS INC.
7.13 DATAXU INC.
7.14 FLUCT
7.15 CONNEXITY
7.16 INC.
7.17 ADFORM
7.18 ADROLL.COM
7.19 ADOBE SYSTEMS INCORPORATED
7.20 IPONWEB HOLDING LIMITED (BIDSWITCH)
CHAPTER 8: GLOBAL PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 DSP (Demand Side Platforms)
8.2.2 SSP (Supply Side Platforms)
8.3 Historic and Forecasted Market Size By Application
8.3.1 SMEs
8.3.2 Large Enterprises
CHAPTER 9: NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 DSP (Demand Side Platforms)
9.4.2 SSP (Supply Side Platforms)
9.5 Historic and Forecasted Market Size By Application
9.5.1 SMEs
9.5.2 Large Enterprises
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
CHAPTER 10: EUROPE PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 DSP (Demand Side Platforms)
10.4.2 SSP (Supply Side Platforms)
10.5 Historic and Forecasted Market Size By Application
10.5.1 SMEs
10.5.2 Large Enterprises
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
CHAPTER 11: ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 DSP (Demand Side Platforms)
11.4.2 SSP (Supply Side Platforms)
11.5 Historic and Forecasted Market Size By Application
11.5.1 SMEs
11.5.2 Large Enterprises
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
CHAPTER 12: MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 DSP (Demand Side Platforms)
12.4.2 SSP (Supply Side Platforms)
12.5 Historic and Forecasted Market Size By Application
12.5.1 SMEs
12.5.2 Large Enterprises
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
CHAPTER 13: SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 DSP (Demand Side Platforms)
13.4.2 SSP (Supply Side Platforms)
13.5 Historic and Forecasted Market Size By Application
13.5.1 SMEs
13.5.2 Large Enterprises
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
CHAPTER 14 INVESTMENT ANALYSIS
CHAPTER 15 ANALYST VIEWPOINT AND CONCLUSION
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:GROWTH OPPORTUNITIES BY SEGMENT
3.1 By Type
3.2 By Application
CHAPTER 4: MARKET LANDSCAPE
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
CHAPTER 5: PROGRAMMATIC ADVERTISING MARKET BY TYPE
5.1 Programmatic Advertising Market Overview Snapshot and Growth Engine
5.2 Programmatic Advertising Market Overview
5.3 DSP (Demand Side Platforms)
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 DSP (Demand Side Platforms): Geographic Segmentation
5.4 SSP (Supply Side Platforms)
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 SSP (Supply Side Platforms): Geographic Segmentation
CHAPTER 6: PROGRAMMATIC ADVERTISING MARKET BY APPLICATION
6.1 Programmatic Advertising Market Overview Snapshot and Growth Engine
6.2 Programmatic Advertising Market Overview
6.3 SMEs
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 SMEs: Geographic Segmentation
6.4 Large Enterprises
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 Large Enterprises: Geographic Segmentation
CHAPTER 7: COMPANY PROFILES AND COMPETITIVE ANALYSIS
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Programmatic Advertising Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Programmatic Advertising Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Programmatic Advertising Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 YAHOO! INC.
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 BETWEEN DIGITAL
7.4 GOOGLE INC. (DOUBLECLICK)
7.5 ROCKET FUEL INC.
7.6 RUBICON PROJECT INC.
7.7 MEDIAMATH INC.
7.8 THE TRADE DESK
7.9 TURN INC.
7.10 AOL INC. (VERIZON COMMUNICATIONS INC.)
7.11 BEESWAX
7.12 APPNEXUS INC.
7.13 DATAXU INC.
7.14 FLUCT
7.15 CONNEXITY
7.16 INC.
7.17 ADFORM
7.18 ADROLL.COM
7.19 ADOBE SYSTEMS INCORPORATED
7.20 IPONWEB HOLDING LIMITED (BIDSWITCH)
CHAPTER 8: GLOBAL PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 DSP (Demand Side Platforms)
8.2.2 SSP (Supply Side Platforms)
8.3 Historic and Forecasted Market Size By Application
8.3.1 SMEs
8.3.2 Large Enterprises
CHAPTER 9: NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 DSP (Demand Side Platforms)
9.4.2 SSP (Supply Side Platforms)
9.5 Historic and Forecasted Market Size By Application
9.5.1 SMEs
9.5.2 Large Enterprises
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
CHAPTER 10: EUROPE PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 DSP (Demand Side Platforms)
10.4.2 SSP (Supply Side Platforms)
10.5 Historic and Forecasted Market Size By Application
10.5.1 SMEs
10.5.2 Large Enterprises
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
CHAPTER 11: ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 DSP (Demand Side Platforms)
11.4.2 SSP (Supply Side Platforms)
11.5 Historic and Forecasted Market Size By Application
11.5.1 SMEs
11.5.2 Large Enterprises
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
CHAPTER 12: MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 DSP (Demand Side Platforms)
12.4.2 SSP (Supply Side Platforms)
12.5 Historic and Forecasted Market Size By Application
12.5.1 SMEs
12.5.2 Large Enterprises
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
CHAPTER 13: SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 DSP (Demand Side Platforms)
13.4.2 SSP (Supply Side Platforms)
13.5 Historic and Forecasted Market Size By Application
13.5.1 SMEs
13.5.2 Large Enterprises
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
CHAPTER 14 INVESTMENT ANALYSIS
CHAPTER 15 ANALYST VIEWPOINT AND CONCLUSION
LIST OF TABLES
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. PROGRAMMATIC ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. PROGRAMMATIC ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. PROGRAMMATIC ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. PROGRAMMATIC ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. PROGRAMMATIC ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. PROGRAMMATIC ADVERTISING MARKET BY TYPE
TABLE 008. DSP (DEMAND SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
TABLE 009. SSP (SUPPLY SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
TABLE 010. PROGRAMMATIC ADVERTISING MARKET BY APPLICATION
TABLE 011. SMES MARKET OVERVIEW (2016-2028)
TABLE 012. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
TABLE 013. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 014. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 015. N PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 016. EUROPE PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 017. EUROPE PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 018. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 019. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 020. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 021. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 022. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 023. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 024. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 025. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 026. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 027. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 028. YAHOO! INC.: SNAPSHOT
TABLE 029. YAHOO! INC.: BUSINESS PERFORMANCE
TABLE 030. YAHOO! INC.: PRODUCT PORTFOLIO
TABLE 031. YAHOO! INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 031. BETWEEN DIGITAL: SNAPSHOT
TABLE 032. BETWEEN DIGITAL: BUSINESS PERFORMANCE
TABLE 033. BETWEEN DIGITAL: PRODUCT PORTFOLIO
TABLE 034. BETWEEN DIGITAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 034. GOOGLE INC. (DOUBLECLICK): SNAPSHOT
TABLE 035. GOOGLE INC. (DOUBLECLICK): BUSINESS PERFORMANCE
TABLE 036. GOOGLE INC. (DOUBLECLICK): PRODUCT PORTFOLIO
TABLE 037. GOOGLE INC. (DOUBLECLICK): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. ROCKET FUEL INC.: SNAPSHOT
TABLE 038. ROCKET FUEL INC.: BUSINESS PERFORMANCE
TABLE 039. ROCKET FUEL INC.: PRODUCT PORTFOLIO
TABLE 040. ROCKET FUEL INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. RUBICON PROJECT INC.: SNAPSHOT
TABLE 041. RUBICON PROJECT INC.: BUSINESS PERFORMANCE
TABLE 042. RUBICON PROJECT INC.: PRODUCT PORTFOLIO
TABLE 043. RUBICON PROJECT INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. MEDIAMATH INC.: SNAPSHOT
TABLE 044. MEDIAMATH INC.: BUSINESS PERFORMANCE
TABLE 045. MEDIAMATH INC.: PRODUCT PORTFOLIO
TABLE 046. MEDIAMATH INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. THE TRADE DESK: SNAPSHOT
TABLE 047. THE TRADE DESK: BUSINESS PERFORMANCE
TABLE 048. THE TRADE DESK: PRODUCT PORTFOLIO
TABLE 049. THE TRADE DESK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. TURN INC.: SNAPSHOT
TABLE 050. TURN INC.: BUSINESS PERFORMANCE
TABLE 051. TURN INC.: PRODUCT PORTFOLIO
TABLE 052. TURN INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. AOL INC. (VERIZON COMMUNICATIONS INC.): SNAPSHOT
TABLE 053. AOL INC. (VERIZON COMMUNICATIONS INC.): BUSINESS PERFORMANCE
TABLE 054. AOL INC. (VERIZON COMMUNICATIONS INC.): PRODUCT PORTFOLIO
TABLE 055. AOL INC. (VERIZON COMMUNICATIONS INC.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. BEESWAX: SNAPSHOT
TABLE 056. BEESWAX: BUSINESS PERFORMANCE
TABLE 057. BEESWAX: PRODUCT PORTFOLIO
TABLE 058. BEESWAX: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. APPNEXUS INC.: SNAPSHOT
TABLE 059. APPNEXUS INC.: BUSINESS PERFORMANCE
TABLE 060. APPNEXUS INC.: PRODUCT PORTFOLIO
TABLE 061. APPNEXUS INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. DATAXU INC.: SNAPSHOT
TABLE 062. DATAXU INC.: BUSINESS PERFORMANCE
TABLE 063. DATAXU INC.: PRODUCT PORTFOLIO
TABLE 064. DATAXU INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. FLUCT: SNAPSHOT
TABLE 065. FLUCT: BUSINESS PERFORMANCE
TABLE 066. FLUCT: PRODUCT PORTFOLIO
TABLE 067. FLUCT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. CONNEXITY: SNAPSHOT
TABLE 068. CONNEXITY: BUSINESS PERFORMANCE
TABLE 069. CONNEXITY: PRODUCT PORTFOLIO
TABLE 070. CONNEXITY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. INC.: SNAPSHOT
TABLE 071. INC.: BUSINESS PERFORMANCE
TABLE 072. INC.: PRODUCT PORTFOLIO
TABLE 073. INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. ADFORM: SNAPSHOT
TABLE 074. ADFORM: BUSINESS PERFORMANCE
TABLE 075. ADFORM: PRODUCT PORTFOLIO
TABLE 076. ADFORM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 076. ADROLL.COM: SNAPSHOT
TABLE 077. ADROLL.COM: BUSINESS PERFORMANCE
TABLE 078. ADROLL.COM: PRODUCT PORTFOLIO
TABLE 079. ADROLL.COM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 079. ADOBE SYSTEMS INCORPORATED: SNAPSHOT
TABLE 080. ADOBE SYSTEMS INCORPORATED: BUSINESS PERFORMANCE
TABLE 081. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
TABLE 082. ADOBE SYSTEMS INCORPORATED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 082. IPONWEB HOLDING LIMITED (BIDSWITCH): SNAPSHOT
TABLE 083. IPONWEB HOLDING LIMITED (BIDSWITCH): BUSINESS PERFORMANCE
TABLE 084. IPONWEB HOLDING LIMITED (BIDSWITCH): PRODUCT PORTFOLIO
TABLE 085. IPONWEB HOLDING LIMITED (BIDSWITCH): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. PROGRAMMATIC ADVERTISING MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. PROGRAMMATIC ADVERTISING MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. PROGRAMMATIC ADVERTISING MARKET COMPETITIVE RIVALRY
TABLE 005. PROGRAMMATIC ADVERTISING MARKET THREAT OF NEW ENTRANTS
TABLE 006. PROGRAMMATIC ADVERTISING MARKET THREAT OF SUBSTITUTES
TABLE 007. PROGRAMMATIC ADVERTISING MARKET BY TYPE
TABLE 008. DSP (DEMAND SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
TABLE 009. SSP (SUPPLY SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
TABLE 010. PROGRAMMATIC ADVERTISING MARKET BY APPLICATION
TABLE 011. SMES MARKET OVERVIEW (2016-2028)
TABLE 012. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
TABLE 013. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 014. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 015. N PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 016. EUROPE PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 017. EUROPE PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 018. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 019. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 020. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 021. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 022. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 023. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 024. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 025. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY TYPE (2016-2028)
TABLE 026. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET, BY APPLICATION (2016-2028)
TABLE 027. PROGRAMMATIC ADVERTISING MARKET, BY COUNTRY (2016-2028)
TABLE 028. YAHOO! INC.: SNAPSHOT
TABLE 029. YAHOO! INC.: BUSINESS PERFORMANCE
TABLE 030. YAHOO! INC.: PRODUCT PORTFOLIO
TABLE 031. YAHOO! INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 031. BETWEEN DIGITAL: SNAPSHOT
TABLE 032. BETWEEN DIGITAL: BUSINESS PERFORMANCE
TABLE 033. BETWEEN DIGITAL: PRODUCT PORTFOLIO
TABLE 034. BETWEEN DIGITAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 034. GOOGLE INC. (DOUBLECLICK): SNAPSHOT
TABLE 035. GOOGLE INC. (DOUBLECLICK): BUSINESS PERFORMANCE
TABLE 036. GOOGLE INC. (DOUBLECLICK): PRODUCT PORTFOLIO
TABLE 037. GOOGLE INC. (DOUBLECLICK): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 037. ROCKET FUEL INC.: SNAPSHOT
TABLE 038. ROCKET FUEL INC.: BUSINESS PERFORMANCE
TABLE 039. ROCKET FUEL INC.: PRODUCT PORTFOLIO
TABLE 040. ROCKET FUEL INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 040. RUBICON PROJECT INC.: SNAPSHOT
TABLE 041. RUBICON PROJECT INC.: BUSINESS PERFORMANCE
TABLE 042. RUBICON PROJECT INC.: PRODUCT PORTFOLIO
TABLE 043. RUBICON PROJECT INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 043. MEDIAMATH INC.: SNAPSHOT
TABLE 044. MEDIAMATH INC.: BUSINESS PERFORMANCE
TABLE 045. MEDIAMATH INC.: PRODUCT PORTFOLIO
TABLE 046. MEDIAMATH INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 046. THE TRADE DESK: SNAPSHOT
TABLE 047. THE TRADE DESK: BUSINESS PERFORMANCE
TABLE 048. THE TRADE DESK: PRODUCT PORTFOLIO
TABLE 049. THE TRADE DESK: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 049. TURN INC.: SNAPSHOT
TABLE 050. TURN INC.: BUSINESS PERFORMANCE
TABLE 051. TURN INC.: PRODUCT PORTFOLIO
TABLE 052. TURN INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 052. AOL INC. (VERIZON COMMUNICATIONS INC.): SNAPSHOT
TABLE 053. AOL INC. (VERIZON COMMUNICATIONS INC.): BUSINESS PERFORMANCE
TABLE 054. AOL INC. (VERIZON COMMUNICATIONS INC.): PRODUCT PORTFOLIO
TABLE 055. AOL INC. (VERIZON COMMUNICATIONS INC.): KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 055. BEESWAX: SNAPSHOT
TABLE 056. BEESWAX: BUSINESS PERFORMANCE
TABLE 057. BEESWAX: PRODUCT PORTFOLIO
TABLE 058. BEESWAX: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 058. APPNEXUS INC.: SNAPSHOT
TABLE 059. APPNEXUS INC.: BUSINESS PERFORMANCE
TABLE 060. APPNEXUS INC.: PRODUCT PORTFOLIO
TABLE 061. APPNEXUS INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 061. DATAXU INC.: SNAPSHOT
TABLE 062. DATAXU INC.: BUSINESS PERFORMANCE
TABLE 063. DATAXU INC.: PRODUCT PORTFOLIO
TABLE 064. DATAXU INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 064. FLUCT: SNAPSHOT
TABLE 065. FLUCT: BUSINESS PERFORMANCE
TABLE 066. FLUCT: PRODUCT PORTFOLIO
TABLE 067. FLUCT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 067. CONNEXITY: SNAPSHOT
TABLE 068. CONNEXITY: BUSINESS PERFORMANCE
TABLE 069. CONNEXITY: PRODUCT PORTFOLIO
TABLE 070. CONNEXITY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 070. INC.: SNAPSHOT
TABLE 071. INC.: BUSINESS PERFORMANCE
TABLE 072. INC.: PRODUCT PORTFOLIO
TABLE 073. INC.: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 073. ADFORM: SNAPSHOT
TABLE 074. ADFORM: BUSINESS PERFORMANCE
TABLE 075. ADFORM: PRODUCT PORTFOLIO
TABLE 076. ADFORM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 076. ADROLL.COM: SNAPSHOT
TABLE 077. ADROLL.COM: BUSINESS PERFORMANCE
TABLE 078. ADROLL.COM: PRODUCT PORTFOLIO
TABLE 079. ADROLL.COM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 079. ADOBE SYSTEMS INCORPORATED: SNAPSHOT
TABLE 080. ADOBE SYSTEMS INCORPORATED: BUSINESS PERFORMANCE
TABLE 081. ADOBE SYSTEMS INCORPORATED: PRODUCT PORTFOLIO
TABLE 082. ADOBE SYSTEMS INCORPORATED: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 082. IPONWEB HOLDING LIMITED (BIDSWITCH): SNAPSHOT
TABLE 083. IPONWEB HOLDING LIMITED (BIDSWITCH): BUSINESS PERFORMANCE
TABLE 084. IPONWEB HOLDING LIMITED (BIDSWITCH): PRODUCT PORTFOLIO
TABLE 085. IPONWEB HOLDING LIMITED (BIDSWITCH): KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY TYPE
FIGURE 012. DSP (DEMAND SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
FIGURE 013. SSP (SUPPLY SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
FIGURE 014. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY APPLICATION
FIGURE 015. SMES MARKET OVERVIEW (2016-2028)
FIGURE 016. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
FIGURE 017. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 018. EUROPE PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 019. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY TYPE
FIGURE 012. DSP (DEMAND SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
FIGURE 013. SSP (SUPPLY SIDE PLATFORMS) MARKET OVERVIEW (2016-2028)
FIGURE 014. PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY APPLICATION
FIGURE 015. SMES MARKET OVERVIEW (2016-2028)
FIGURE 016. LARGE ENTERPRISES MARKET OVERVIEW (2016-2028)
FIGURE 017. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 018. EUROPE PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 019. ASIA PACIFIC PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 020. MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 021. SOUTH AMERICA PROGRAMMATIC ADVERTISING MARKET OVERVIEW BY COUNTRY (2016-2028)
