Global Outdoor Advertising Market Research Report 2012-2024

July 2019 | 104 pages | ID: GEAD970A1BEEN
HeyReport

Abstracts

SUMMARY

Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.
The global Outdoor Advertising market will reach xxx Million USD in 2019 with CAGR xx% 2019-2024. The objective of report is to define, segment, and project the market on the basis of product type, application, and region, and to describe the content about the factors influencing market dynamics, policy, economic, technology and market entry etc.

Based on products type, the report describes major products type share of regional market. Products mentioned as follows:

• Billboards
• Street Furniture
• Transit Displays
• Others

Leading vendors in the market are included based on profile, business performance etc. Vendors mentioned as follows:

• Clear Channel Outdoor Holdings, Inc.
• JCDecaux
• Lamar Advertising Company
• Outfront Media Inc.
• Str er
• Adam Outdoor Advertising
• Bell media
• Captive Network
• CBS Outdoor
• CEMUSA
• EPAMEDIA
• Fairway Outdoor Advertising
• Focus Media holding limited
• Affichage Holding
• News outdoor
• Air Media

Based on Application, the report describes major application share of regional market. Application mentioned as follows:

• Food & Beverage Industry
• Vehicles Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Others

Based on region, the report describes major regions market by products and application. Regions mentioned as follows:

• Asia-Pacific
• North America
• Europe
• South America
• Middle East & Africa

Contents

1 MARKET OVERVIEW

1.1 Objectives of Research
  1.1.1 Definition
  1.1.2 Specifications
1.2 Market Segment
  1.2.1 by Type
    1.2.1.1 Billboards
    1.2.1.2 Street Furniture
    1.2.1.3 Transit Displays
    1.2.1.4 Others
  1.2.2 by Application
    1.2.2.1 Food & Beverage Industry
    1.2.2.2 Vehicles Industry
    1.2.2.3 Health and Medical Industry
    1.2.2.4 Commercial and Personal Services
    1.2.2.5 Consumer Goods
    1.2.2.6 Others
  1.2.3 by Regions

2 INDUSTRY CHAIN

2.1 Industry Chain Structure
2.2 Upstream
2.3 Market
  2.3.1 SWOT
  2.3.2 Dynamics

3 ENVIRONMENTAL ANALYSIS

3.1 Policy
3.2 Economic
3.3 Technology
3.4 Market Entry

4 MARKET SEGMENTATION BY TYPE

4.1 Market Size
  4.1.1 Billboards Market, 2013-2018
  4.1.2 Street Furniture Market, 2013-2018
  4.1.3 Transit Displays Market, 2013-2018
  4.1.4 Others Market, 2013-2018
4.2 Market Forecast
  4.2.1 Billboards Market Forecast, 2019-2024
  4.2.2 Street Furniture Market Forecast, 2019-2024
  4.2.3 Transit Displays Market Forecast, 2019-2024
  4.2.4 Others Market Forecast, 2019-2024

5 MARKET SEGMENTATION BY APPLICATION

5.1 Market Size
  5.1.1 Food & Beverage Industry Market, 2013-2018
  5.1.2 Vehicles Industry Market, 2013-2018
  5.1.3 Health and Medical Industry Market, 2013-2018
  5.1.4 Commercial and Personal Services Market, 2013-2018
  5.1.5 Consumer Goods Market, 2013-2018
  5.1.6 Others Market, 2013-2018
5.2 Market Forecast
  5.2.1 Food & Beverage Industry Market Forecast, 2019-2024
  5.2.2 Vehicles Industry Market Forecast, 2019-2024
  5.2.3 Health and Medical Industry Market Forecast, 2019-2024
  5.2.4 Commercial and Personal Services Market Forecast, 2019-2024
  5.2.5 Consumer Goods Market Forecast, 2019-2024
  5.2.6 Others Market Forecast, 2019-2024

6 MARKET SEGMENTATION BY REGION

6.1 Market Size
  6.1.1 Asia-Pacific
    6.1.1.1 Asia-Pacific Market, 2012-2018
    6.1.1.2 Asia-Pacific Market by Type
    6.1.1.3 Asia-Pacific Market by Application
  6.1.2 North America
    6.1.2.1 North America Market, 2012-2018
    6.1.2.2 North America Market by Type
    6.1.2.3 North America Market by Application
  6.1.3 Europe
    6.1.3.1 Europe Market, 2012-2018
    6.1.3.2 Europe Market by Type
    6.1.3.3 Europe Market by Application
  6.1.4 South America
    6.1.4.1 South America Market, 2012-2018
    6.1.4.2 South America Market by Type
    6.1.4.3 South America Market by Application
  6.1.5 Middle East & Africa
    6.1.5.1 Middle East & Africa Market, 2012-2018
    6.1.5.2 Middle East & Africa Market by Type
    6.1.5.3 Middle East & Africa Market by Application
6.2 Market Forecast
  6.2.1 Asia-Pacific Market Forecast, 2019-2024
  6.2.2 North America Market Forecast, 2019-2024
  6.2.3 Europe Market Forecast, 2019-2024
  6.2.4 South America Market Forecast, 2019-2024
  6.2.5 Middle East & Africa Market Forecast, 2019-2024

7 MARKET COMPETITIVE

7.1 Global Market by Vendors
7.2 Market Concentration
7.3 Price & Factors
7.4 Marketing Channel

8 MAJOR VENDORS

8.1 Clear Channel Outdoor Holdings, Inc.
8.2 JCDecaux
8.3 Lamar Advertising Company
8.4 Outfront Media Inc.
8.5 Str er
8.6 Adam Outdoor Advertising
8.7 Bell media
8.8 Captive Network
8.9 CBS Outdoor
8.10 CEMUSA
8.11 EPAMEDIA
8.12 Fairway Outdoor Advertising
8.13 Focus Media holding limited
8.14 Affichage Holding
8.15 News outdoor
8.16 Air Media

9 CONCLUSION

List Of Tables

LIST OF TABLES

Table Product Specifications of Outdoor Advertising
Table Products Segment of Outdoor Advertising
Table Billboards Overview
Table Street Furniture Overview
Table Transit Displays Overview
Table Others Overview
Table Global Outdoor Advertising Market by Type, 2011-2022 (USD Million)
Table Application Segment of Outdoor Advertising
Table Food & Beverage Industry Overview
Table Vehicles Industry Overview
Table Health and Medical Industry Overview
Table Commercial and Personal Services Overview
Table Consumer Goods Overview
Table Others Overview
Table Global Outdoor Advertising Market by Application, 2011-2022 (USD Million)
Table Global Outdoor Advertising Market by Region, 2011-2022 (USD Million)
Table Cost of Outdoor Advertising
Table Market Dynamics
Table Policy of Outdoor Advertising
Table GDP of Major Countries
Table Billboards CAGR by Revenue and Volume, 2012-2018
Table Street Furniture CAGR by Revenue and Volume, 2012-2018
Table Transit Displays CAGR by Revenue and Volume, 2012-2018
Table Others CAGR by Revenue and Volume, 2012-2018
Table Billboards CAGR by Revenue and Volume, 2012-2024
Table Street Furniture CAGR by Revenue and Volume, 2012-2024
Table Transit Displays CAGR by Revenue and Volume, 2012-2024
Table Others CAGR by Revenue and Volume, 2012-2024
Table Food & Beverage Industry CAGR by Revenue and Volume, 2012-2018
Table Vehicles Industry CAGR by Revenue and Volume, 2012-2018
Table Health and Medical Industry CAGR by Revenue and Volume, 2012-2018
Table Commercial and Personal Services CAGR by Revenue and Volume, 2012-2018
Table Consumer Goods CAGR by Revenue and Volume, 2012-2018
Table Others CAGR by Revenue and Volume, 2012-2018
Table Global Outdoor Advertising Market by Vendors, 2012-2018 (USD Million)
Table Global Outdoor Advertising Market by Vendors, 2012-2018 (in Volume)
Table Global Outdoor Advertising Market Share by Vendors, 2012-2018 (USD Million)
Table Global Outdoor Advertising Market Share by Vendors, 2012-2018 (in Volume)
Table Price Factors List
Table Clear Channel Outdoor Holdings, Inc. Profile List
Table Microecological Modulator Operating Data of Clear Channel Outdoor Holdings, Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table JCDecaux Profile List
Table Microecological Modulator Operating Data of JCDecaux (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Lamar Advertising Company Profile List
Table Microecological Modulator Operating Data of Lamar Advertising Company (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Outfront Media Inc. Profile List
Table Microecological Modulator Operating Data of Outfront Media Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Str er Profile List
Table Microecological Modulator Operating Data of Str er (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Adam Outdoor Advertising Profile List
Table Microecological Modulator Operating Data of Adam Outdoor Advertising (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Bell media Profile List
Table Microecological Modulator Operating Data of Bell media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Captive Network Profile List
Table Microecological Modulator Operating Data of Captive Network (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table CBS Outdoor Profile List
Table Microecological Modulator Operating Data of CBS Outdoor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table CEMUSA Profile List
Table Microecological Modulator Operating Data of CEMUSA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table EPAMEDIA Profile List
Table Microecological Modulator Operating Data of EPAMEDIA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Fairway Outdoor Advertising Profile List
Table Microecological Modulator Operating Data of Fairway Outdoor Advertising (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Focus Media holding limited Profile List
Table Microecological Modulator Operating Data of Focus Media holding limited (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Affichage Holding Profile List
Table Microecological Modulator Operating Data of Affichage Holding (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table News outdoor Profile List
Table Microecological Modulator Operating Data of News outdoor (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Air Media Profile List
Table Microecological Modulator Operating Data of Air Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

List Of Figures

LIST OF FIGURES

Figure Outdoor Advertising Picture
Figure Industry Chain Structure of Outdoor Advertising
Figure SWOT of Outdoor Advertising
Figure Billboards Market Size and Growth, 2012-2018 (USD Million)
Figure Billboards Market Size and Growth, 2012-2018 (in Volume)
Figure Street Furniture Market Size and Growth, 2012-2018 (USD Million)
Figure Street Furniture Market Size and Growth, 2012-2018 (in Volume)
Figure Transit Displays Market Size and Growth, 2012-2018 (USD Million)
Figure Transit Displays Market Size and Growth, 2012-2018 (in Volume)
Figure Others Market Size and Growth, 2012-2018 (USD Million)
Figure Others Market Size and Growth, 2012-2018 (in Volume)
Figure Billboards Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Billboards Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Street Furniture Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Street Furniture Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Transit Displays Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Transit Displays Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Others Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Others Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Food & Beverage Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Vehicles Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Health and Medical Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Commercial and Personal Services Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Consumer Goods Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Others Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Asia-Pacific Market Size and Growth, 2012-2018 (USD Million)
Figure Asia-Pacific Market Size and Growth, 2012-2018 (in Volume)
Figure Asia-Pacific Market Size by Type
Figure Asia-Pacific Market Share by Type
Figure Asia-Pacific Market Size by Application
Figure Asia-Pacific Market Share by Application
Figure North America Market Size and Growth, 2012-2018 (USD Million)
Figure North America Market Size and Growth, 2012-2018 (in Volume)
Figure North America Market Size by Type
Figure North America Market Share by Type
Figure North America Market Size by Application
Figure North America Market Share by Application
Figure Europe Market Size and Growth, 2012-2018 (USD Million)
Figure Europe Market Size and Growth, 2012-2018 (in Volume)
Figure Europe Market Size by Type
Figure Europe Market Share by Type
Figure Europe Market Size by Application
Figure Europe Market Share by Application
Figure South America Market Size and Growth, 2012-2018 (USD Million)
Figure South America Market Size and Growth, 2012-2018 (in Volume)
Figure South America Market Size by Type
Figure South America Market Share by Type
Figure South America Market Size by Application
Figure South America Market Share by Application
Figure Middle East & Africa Market Size and Growth, 2012-2018 (USD Million)
Figure Middle East & Africa Market Size and Growth, 2012-2018 (in Volume)
Figure Middle East & Africa Market Size by Type
Figure Middle East & Africa Market Share by Type
Figure Middle East & Africa Market Size by Application
Figure Middle East & Africa Market Share by Application
Figure Asia-Pacific Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure North America Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Europe Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure South America Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Middle East & Africa Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Outdoor Advertising Market Concentration by Region
Figure Marketing Channels Overview