Global Online Advertising Market Research Report 2016

January 2017 | 102 pages | ID: G00FDB9173AEN
QYResearch

Abstracts

Notes:

Production, means the output of Online Advertising

Revenue, means the sales value of Online Advertising

This report studies Online Advertising in Global market, especially in North America, Europe, China, Japan, Southeast Asia and India, focuses on top manufacturers in global market, with production, price, revenue and market share for each manufacturer, covering

• Google
• Facebook
• Amazon
• AOL
• Baidu
• Microsoft
• Twitter

Market Segment by Regions, this report splits Global into several key Regions, with production, consumption, revenue, market share and growth rate of Online Advertising in these regions, from 2011 to 2021 (forecast), like

• North America
• Europe
• China
• Japan
• Southeast Asia
• India

Split by product type, with production, revenue, price, market share and growth rate of each type, can be divided into

• Search Engine Marketing
• Display Advertising
• Mobile
• Digital Video
• Others

Split by application, this report focuses on consumption, market share and growth rate of Online Advertising in each application, can be divided into

• Automotive
• Education
• Industrial
• Retail
• Others

Contents

Global Online Advertising Market Research Report 2016

1 ONLINE ADVERTISING MARKET OVERVIEW

1.1 Product Overview and Scope of Online Advertising
1.2 Online Advertising Segment by Type
  1.2.1 Global Production Market Share of Online Advertising by Type in 2015
  1.2.2 Search Engine Marketing
  1.2.3 Display Advertising
  1.2.4 Mobile
  1.2.5 Digital Video
  1.2.6 Others
1.3 Online Advertising Segment by Application
  1.3.1 Online Advertising Consumption Market Share by Application in 2015
  1.3.2 Automotive
  1.3.3 Education
  1.3.4 Industrial
  1.3.5 Retail
  1.3.6 Others
1.4 Online Advertising Market by Region
  1.4.1 North America Status and Prospect (2011-2021)
  1.4.2 Europe Status and Prospect (2011-2021)
  1.4.3 China Status and Prospect (2011-2021)
  1.4.4 Japan Status and Prospect (2011-2021)
  1.4.5 Southeast Asia Status and Prospect (2011-2021)
  1.4.6 India Status and Prospect (2011-2021)
1.5 Global Market Size (Value) of Online Advertising (2011-2021)

2 GLOBAL ONLINE ADVERTISING MARKET COMPETITION BY MANUFACTURERS

2.1 Global Online Advertising Production and Share by Manufacturers (2015 and 2016)
2.2 Global Online Advertising Revenue and Share by Manufacturers (2015 and 2016)
2.3 Global Online Advertising Average Price by Manufacturers (2015 and 2016)
2.4 Manufacturers Online Advertising Manufacturing Base Distribution, Sales Area and Product Type
2.5 Online Advertising Market Competitive Situation and Trends
  2.5.1 Online Advertising Market Concentration Rate
  2.5.2 Online Advertising Market Share of Top 3 and Top 5 Manufacturers
  2.5.3 Mergers & Acquisitions, Expansion

3 GLOBAL ONLINE ADVERTISING PRODUCTION, REVENUE (VALUE) BY REGION (2011-2016)

3.1 Global Online Advertising Production by Region (2011-2016)
3.2 Global Online Advertising Production Market Share by Region (2011-2016)
3.3 Global Online Advertising Revenue (Value) and Market Share by Region (2011-2016)
3.4 Global Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.5 North America Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.6 Europe Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.7 China Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.8 Japan Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.9 Southeast Asia Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
3.10 India Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)

4 GLOBAL ONLINE ADVERTISING SUPPLY (PRODUCTION), CONSUMPTION, EXPORT, IMPORT BY REGIONS (2011-2016)

4.1 Global Online Advertising Consumption by Regions (2011-2016)
4.2 North America Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)
4.3 Europe Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)
4.4 China Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)
4.5 Japan Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)
4.6 Southeast Asia Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)
4.7 India Online Advertising Production, Consumption, Export, Import by Regions (2011-2016)

5 GLOBAL ONLINE ADVERTISING PRODUCTION, REVENUE (VALUE), PRICE TREND BY TYPE

5.1 Global Online Advertising Production and Market Share by Type (2011-2016)
5.2 Global Online Advertising Revenue and Market Share by Type (2011-2016)
5.3 Global Online Advertising Price by Type (2011-2016)
5.4 Global Online Advertising Production Growth by Type (2011-2016)

6 GLOBAL ONLINE ADVERTISING MARKET ANALYSIS BY APPLICATION

6.1 Global Online Advertising Consumption and Market Share by Application (2011-2016)
6.2 Global Online Advertising Consumption Growth Rate by Application (2011-2016)
6.3 Market Drivers and Opportunities
  6.3.1 Potential Applications
  6.3.2 Emerging Markets/Countries

7 GLOBAL ONLINE ADVERTISING MANUFACTURERS PROFILES/ANALYSIS

7.1 Google
  7.1.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.1.2 Online Advertising Product Type, Application and Specification
    7.1.2.1 Type I
    7.1.2.2 Type II
  7.1.3 Google Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.1.4 Main Business/Business Overview
7.2 Facebook
  7.2.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.2.2 Online Advertising Product Type, Application and Specification
    7.2.2.1 Type I
    7.2.2.2 Type II
  7.2.3 Facebook Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.2.4 Main Business/Business Overview
7.3 Amazon
  7.3.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.3.2 Online Advertising Product Type, Application and Specification
    7.3.2.1 Type I
    7.3.2.2 Type II
  7.3.3 Amazon Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.3.4 Main Business/Business Overview
7.4 AOL
  7.4.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.4.2 Online Advertising Product Type, Application and Specification
    7.4.2.1 Type I
    7.4.2.2 Type II
  7.4.3 AOL Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.4.4 Main Business/Business Overview
7.5 Baidu
  7.5.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.5.2 Online Advertising Product Type, Application and Specification
    7.5.2.1 Type I
    7.5.2.2 Type II
  7.5.3 Baidu Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.5.4 Main Business/Business Overview
7.6 Microsoft
  7.6.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.6.2 Online Advertising Product Type, Application and Specification
    7.6.2.1 Type I
    7.6.2.2 Type II
  7.6.3 Microsoft Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.6.4 Main Business/Business Overview
7.7 Twitter
  7.7.1 Company Basic Information, Manufacturing Base and Its Competitors
  7.7.2 Online Advertising Product Type, Application and Specification
    7.7.2.1 Type I
    7.7.2.2 Type II
  7.7.3 Twitter Online Advertising Production, Revenue, Price and Gross Margin (2015 and 2016)
  7.7.4 Main Business/Business Overview

8 ONLINE ADVERTISING MANUFACTURING COST ANALYSIS

8.1 Online Advertising Key Raw Materials Analysis
  8.1.1 Key Raw Materials
  8.1.2 Price Trend of Key Raw Materials
  8.1.3 Key Suppliers of Raw Materials
  8.1.4 Market Concentration Rate of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
  8.2.1 Raw Materials
  8.2.2 Labor Cost
  8.2.3 Manufacturing Expenses
8.3 Manufacturing Process Analysis of Online Advertising

9 INDUSTRIAL CHAIN, SOURCING STRATEGY AND DOWNSTREAM BUYERS

9.1 Online Advertising Industrial Chain Analysis
9.2 Upstream Raw Materials Sourcing
9.3 Raw Materials Sources of Online Advertising Major Manufacturers in 2015
9.4 Downstream Buyers

10 MARKETING STRATEGY ANALYSIS, DISTRIBUTORS/TRADERS

10.1 Marketing Channel
  10.1.1 Direct Marketing
  10.1.2 Indirect Marketing
  10.1.3 Marketing Channel Development Trend
10.2 Market Positioning
  10.2.1 Pricing Strategy
  10.2.2 Brand Strategy
  10.2.3 Target Client
10.3 Distributors/Traders List

11 MARKET EFFECT FACTORS ANALYSIS

11.1 Technology Progress/Risk
  11.1.1 Substitutes Threat
  11.1.2 Technology Progress in Related Industry
11.2 Consumer Needs/Customer Preference Change
11.3 Economic/Political Environmental Change

12 GLOBAL ONLINE ADVERTISING MARKET FORECAST (2016-2021)

12.1 Global Online Advertising Production, Revenue Forecast (2016-2021)
12.2 Global Online Advertising Production, Consumption Forecast by Regions (2016-2021)
12.3 Global Online Advertising Production Forecast by Type (2016-2021)
12.4 Global Online Advertising Consumption Forecast by Application (2016-2021)
12.5 Online Advertising Price Forecast (2016-2021)

13 RESEARCH FINDINGS AND CONCLUSION

14 APPENDIX

Disclosure Section
Research Methodology
Data Source
Disclaimer

The report requires updating with new data and is sent in 2-3 business days after order is placed.

List Of Tables

LIST OF TABLES AND FIGURES

Figure Picture of Online Advertising
Figure Global Production Market Share of Online Advertising by Type in 2015
Figure Product Picture of Search Engine Marketing
Table Major Manufacturers of Search Engine Marketing
Figure Product Picture of Display Advertising
Table Major Manufacturers of Display Advertising
Figure Product Picture of Mobile
Table Major Manufacturers of Mobile
Figure Product Picture of Digital Video
Table Major Manufacturers of Digital Video
Figure Product Picture of Others
Table Major Manufacturers of Others
Table Online Advertising Consumption Market Share by Application in 2015
Figure Automotive Examples
Figure Education Examples
Figure Industrial Examples
Figure Retail Examples
Figure Others Examples
Figure North America Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure Europe Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure China Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure Japan Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure Southeast Asia Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure India Online Advertising Revenue (Million USD) and Growth Rate (2011-2021)
Figure Global Online Advertising Revenue (Million UDS) and Growth Rate (2011-2021)
Table Global Online Advertising Capacity of Key Manufacturers (2015 and 2016)
Table Global Online Advertising Capacity Market Share by Manufacturers (2015 and 2016)
Figure Global Online Advertising Capacity of Key Manufacturers in 2015
Figure Global Online Advertising Capacity of Key Manufacturers in 2016
Table Global Online Advertising Production of Key Manufacturers (2015 and 2016)
Table Global Online Advertising Production Share by Manufacturers (2015 and 2016)
Figure 2015 Online Advertising Production Share by Manufacturers
Figure 2016 Online Advertising Production Share by Manufacturers
Table Global Online Advertising Revenue (Million USD) by Manufacturers (2015 and 2016)
Table Global Online Advertising Revenue Share by Manufacturers (2015 and 2016)
Table 2015 Global Online Advertising Revenue Share by Manufacturers
Table 2016 Global Online Advertising Revenue Share by Manufacturers
Table Global Market Online Advertising Average Price of Key Manufacturers (2015 and 2016)
Figure Global Market Online Advertising Average Price of Key Manufacturers in 2015
Table Manufacturers Online Advertising Manufacturing Base Distribution and Sales Area
Table Manufacturers Online Advertising Product Type
Figure Online Advertising Market Share of Top 3 Manufacturers
Figure Online Advertising Market Share of Top 5 Manufacturers
Table Global Online Advertising Capacity by Regions (2011-2016)
Figure Global Online Advertising Capacity Market Share by Regions (2011-2016)
Figure Global Online Advertising Capacity Market Share by Regions (2011-2016)
Figure 2015 Global Online Advertising Capacity Market Share by Regions
Table Global Online Advertising Production by Regions (2011-2016)
Figure Global Online Advertising Production and Market Share by Regions (2011-2016)
Figure Global Online Advertising Production Market Share by Regions (2011-2016)
Figure 2015 Global Online Advertising Production Market Share by Regions
Table Global Online Advertising Revenue by Regions (2011-2016)
Table Global Online Advertising Revenue Market Share by Regions (2011-2016)
Table 2015 Global Online Advertising Revenue Market Share by Regions
Table Global Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table North America Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table Europe Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table China Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table Japan Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table Southeast Asia Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table India Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Table Global Online Advertising Consumption Market by Regions (2011-2016)
Table Global Online Advertising Consumption Market Share by Regions (2011-2016)
Figure Global Online Advertising Consumption Market Share by Regions (2011-2016)
Figure 2015 Global Online Advertising Consumption Market Share by Regions
Table North America Online Advertising Production, Consumption, Import & Export (2011-2016)
Table Europe Online Advertising Production, Consumption, Import & Export (2011-2016)
Table China Online Advertising Production, Consumption, Import & Export (2011-2016)
Table Japan Online Advertising Production, Consumption, Import & Export (2011-2016)
Table Southeast Asia Online Advertising Production, Consumption, Import & Export (2011-2016)
Table India Online Advertising Production, Consumption, Import & Export (2011-2016)
Table Global Online Advertising Production by Type (2011-2016)
Table Global Online Advertising Production Share by Type (2011-2016)
Figure Production Market Share of Online Advertising by Type (2011-2016)
Figure 2015 Production Market Share of Online Advertising by Type
Table Global Online Advertising Revenue by Type (2011-2016)
Table Global Online Advertising Revenue Share by Type (2011-2016)
Figure Production Revenue Share of Online Advertising by Type (2011-2016)
Figure 2015 Revenue Market Share of Online Advertising by Type
Table Global Online Advertising Price by Type (2011-2016)
Figure Global Online Advertising Production Growth by Type (2011-2016)
Table Global Online Advertising Consumption by Application (2011-2016)
Table Global Online Advertising Consumption Market Share by Application (2011-2016)
Figure Global Online Advertising Consumption Market Share by Application in 2015
Table Global Online Advertising Consumption Growth Rate by Application (2011-2016)
Figure Global Online Advertising Consumption Growth Rate by Application (2011-2016)
Table Google Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Google Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Google Online Advertising Market Share (2011-2016)
Table Facebook Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Facebook Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Facebook Online Advertising Market Share (2011-2016)
Table Amazon Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Amazon Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Amazon Online Advertising Market Share (2011-2016)
Table AOL Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table AOL Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure AOL Online Advertising Market Share (2011-2016)
Table Baidu Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Baidu Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Baidu Online Advertising Market Share (2011-2016)
Table Microsoft Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Microsoft Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Microsoft Online Advertising Market Share (2011-2016)
Table Twitter Basic Information, Manufacturing Base, Sales Area and Its Competitors
Table Twitter Online Advertising Production, Revenue, Price and Gross Margin (2011-2016)
Figure Twitter Online Advertising Market Share (2011-2016)
Table Production Base and Market Concentration Rate of Raw Material
Figure Price Trend of Key Raw Materials
Table Key Suppliers of Raw Materials
Figure Manufacturing Cost Structure of Online Advertising
Figure Manufacturing Process Analysis of Online Advertising
Figure Online Advertising Industrial Chain Analysis
Table Raw Materials Sources of Online Advertising Major Manufacturers in 2015
Table Major Buyers of Online Advertising
Table Distributors/Traders List
Figure Global Online Advertising Production and Growth Rate Forecast (2016-2021)
Figure Global Online Advertising Revenue and Growth Rate Forecast (2016-2021)
Table Global Online Advertising Production Forecast by Regions (2016-2021)
Table Global Online Advertising Consumption Forecast by Regions (2016-2021)
Table Global Online Advertising Production Forecast by Type (2016-2021)
Table Global Online Advertising Consumption Forecast by Application (2016-2021)