Global Internet Advertising Market Survey and Trend Research 2018
SUMMARY
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
This report describes the development of the industry by upstream & downstream, industry overall and development, key companies, as well as type segment & market application and so on, and makes a scientific prediction for the development industry prospects on the basis of analysis, finally, analyzes opportunities for investment in the industry at the end of the report.
Industry Chain
Online advertising, also called online or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
This report describes the development of the industry by upstream & downstream, industry overall and development, key companies, as well as type segment & market application and so on, and makes a scientific prediction for the development industry prospects on the basis of analysis, finally, analyzes opportunities for investment in the industry at the end of the report.
Industry Chain
- Raw Materials
- Cost
- Technology
- Consumer Preference
- History
- Development & Trend
- Market Competition
- Trade Overview
- Policy
- Regional Market
- Production Development
- Sales
- Regional Trade
- Regional Forecast
- Company Profile
- Product & Service
- Business Operation Data
- Market Share
- Market Features
- Investment Opportunity
- Investment Calculation
PART 1 INDUSTRY OVERVIEW
1.1 Internet Advertising Industry
1.1.1 Definition
1.1.2 Industry Trend
1.2 Industry Chain
1.2.1 Upstream
1.2.2 Technology
1.2.3 Cost Structure
1.2.4 Consumer Preference
1.2.2 Downstream
PART 2 INDUSTRY OVERALL
2.1 Industry History
2.2 Development Prospect
2.3 Competition Structure
2.4 Relevant Policy
2.5 Trade Overview
PART 3 INTERNET ADVERTISING MARKET BY PRODUCT
3.1 Products List of Major Companies
3.2 Market Size
3.3 Market Forecast
4 KEY COMPANIES LIST
4.1 Alphabet (Company Overview, Sales Data etc.)
4.1.1 Company Overview
4.1.2 Products and Services
4.1.3 Business Analysis
4.2 Facebook (Company Overview, Sales Data etc.)
4.2.1 Company Overview
4.2.2 Products and Services
4.2.3 Business Analysis
4.3 Baidu (Company Overview, Sales Data etc.)
4.3.1 Company Overview
4.3.2 Products and Services
4.3.3 Business Analysis
4.4 Yahoo! Inc (Company Overview, Sales Data etc.)
4.4.1 Company Overview
4.4.2 Products and Services
4.4.3 Business Analysis
4.5 Alibaba (Company Overview, Sales Data etc.)
4.5.1 Company Overview
4.5.2 Products and Services
4.5.3 Business Analysis
4.6 Alibaba (Company Overview, Sales Data etc.)
4.6.1 Company Overview
4.6.2 Products and Services
4.6.3 Business Analysis
4.7 Tencent (Company Overview, Sales Data etc.)
4.7.1 Company Overview
4.7.2 Products and Services
4.7.3 Business Analysis
4.8 Twitter (Company Overview, Sales Data etc.)
4.8.1 Company Overview
4.8.2 Products and Services
4.8.3 Business Analysis
4.9 Aol(Verizon Communications) (Company Overview, Sales Data etc.)
4.9.1 Company Overview
4.9.2 Products and Services
4.9.3 Business Analysis
4.10 eBay (Company Overview, Sales Data etc.)
4.10.1 Company Overview
4.10.2 Products and Services
4.10.3 Business Analysis
4.11 Linkedin (Company Overview, Sales Data etc.)
4.12 Amazon (Company Overview, Sales Data etc.)
4.13 IAC (Company Overview, Sales Data etc.)
4.14 Soho (Company Overview, Sales Data etc.)
4.15 Pandora (Company Overview, Sales Data etc.)
PART 5 MARKET COMPETITION
5.1 Companies Competition
5.2 Industry Competition Structure Analysis
5.2.1 Rivalry
5.2.2 Threat of New Entrants
5.2.3 Substitutes
5.2.4 Bargaining Power of Suppliers
5.2.5 Bargaining Power of Buyers
PART 6 MARKET DEMAND BY SEGMENT
6.1 Demand Situation
6.1.1 Industry Application Status
6.1.2 Industry SWOT Analysis
6.1.2.1 Strengths
6.1.2.2 Weaknesses
6.1.2.3 Opportunities
6.1.2.4 Threats
6.2 Major Customer Survey
6.3 Demand Forecast
PART 7 REGION OPERATION
7.1 Regional Market
7.2 Production and Sales by Region
7.2.1 Production
7.2.2 Sales
7.2.3 Trade
7.3 Regional Forecast
PART 8 MARKET INVESTMENT
8.1 Market Features
8.1.1 Product Features
8.1.2 Price Features
8.1.3 Channel Features
8.1.4 Purchasing Features
8.2 Investment Opportunity
8.2.1 Regional Investment Opportunity
8.2.2 Industry Investment Opportunity
8.3 Investment Calculation
8.3.1 Cost Calculation
8.3.2 Revenue Calculation
8.3.3 Economic Performance Evaluation
PART 9 CONCLUSION
1.1 Internet Advertising Industry
1.1.1 Definition
1.1.2 Industry Trend
1.2 Industry Chain
1.2.1 Upstream
1.2.2 Technology
1.2.3 Cost Structure
1.2.4 Consumer Preference
1.2.2 Downstream
PART 2 INDUSTRY OVERALL
2.1 Industry History
2.2 Development Prospect
2.3 Competition Structure
2.4 Relevant Policy
2.5 Trade Overview
PART 3 INTERNET ADVERTISING MARKET BY PRODUCT
3.1 Products List of Major Companies
3.2 Market Size
3.3 Market Forecast
4 KEY COMPANIES LIST
4.1 Alphabet (Company Overview, Sales Data etc.)
4.1.1 Company Overview
4.1.2 Products and Services
4.1.3 Business Analysis
4.2 Facebook (Company Overview, Sales Data etc.)
4.2.1 Company Overview
4.2.2 Products and Services
4.2.3 Business Analysis
4.3 Baidu (Company Overview, Sales Data etc.)
4.3.1 Company Overview
4.3.2 Products and Services
4.3.3 Business Analysis
4.4 Yahoo! Inc (Company Overview, Sales Data etc.)
4.4.1 Company Overview
4.4.2 Products and Services
4.4.3 Business Analysis
4.5 Alibaba (Company Overview, Sales Data etc.)
4.5.1 Company Overview
4.5.2 Products and Services
4.5.3 Business Analysis
4.6 Alibaba (Company Overview, Sales Data etc.)
4.6.1 Company Overview
4.6.2 Products and Services
4.6.3 Business Analysis
4.7 Tencent (Company Overview, Sales Data etc.)
4.7.1 Company Overview
4.7.2 Products and Services
4.7.3 Business Analysis
4.8 Twitter (Company Overview, Sales Data etc.)
4.8.1 Company Overview
4.8.2 Products and Services
4.8.3 Business Analysis
4.9 Aol(Verizon Communications) (Company Overview, Sales Data etc.)
4.9.1 Company Overview
4.9.2 Products and Services
4.9.3 Business Analysis
4.10 eBay (Company Overview, Sales Data etc.)
4.10.1 Company Overview
4.10.2 Products and Services
4.10.3 Business Analysis
4.11 Linkedin (Company Overview, Sales Data etc.)
4.12 Amazon (Company Overview, Sales Data etc.)
4.13 IAC (Company Overview, Sales Data etc.)
4.14 Soho (Company Overview, Sales Data etc.)
4.15 Pandora (Company Overview, Sales Data etc.)
PART 5 MARKET COMPETITION
5.1 Companies Competition
5.2 Industry Competition Structure Analysis
5.2.1 Rivalry
5.2.2 Threat of New Entrants
5.2.3 Substitutes
5.2.4 Bargaining Power of Suppliers
5.2.5 Bargaining Power of Buyers
PART 6 MARKET DEMAND BY SEGMENT
6.1 Demand Situation
6.1.1 Industry Application Status
6.1.2 Industry SWOT Analysis
6.1.2.1 Strengths
6.1.2.2 Weaknesses
6.1.2.3 Opportunities
6.1.2.4 Threats
6.2 Major Customer Survey
6.3 Demand Forecast
PART 7 REGION OPERATION
7.1 Regional Market
7.2 Production and Sales by Region
7.2.1 Production
7.2.2 Sales
7.2.3 Trade
7.3 Regional Forecast
PART 8 MARKET INVESTMENT
8.1 Market Features
8.1.1 Product Features
8.1.2 Price Features
8.1.3 Channel Features
8.1.4 Purchasing Features
8.2 Investment Opportunity
8.2.1 Regional Investment Opportunity
8.2.2 Industry Investment Opportunity
8.3 Investment Calculation
8.3.1 Cost Calculation
8.3.2 Revenue Calculation
8.3.3 Economic Performance Evaluation
PART 9 CONCLUSION
LIST OF TABLES
Table Global Internet Advertising Market 2012-2017, by Type, in USD Million
Table Global Internet Advertising Market 2012-2017, by Type, in Volume
Table Global Internet Advertising Market Forecast 2018-2023, by Type, in USD Million
Table Global Internet Advertising Market Forecast 2018-2023, by Type, in Volume
Table Alphabet Overview List
Table Internet Advertising Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Facebook Overview List
Table Internet Advertising Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Baidu Overview List
Table Internet Advertising Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yahoo! Inc Overview List
Table Internet Advertising Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Alibaba Overview List
Table Internet Advertising Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Alibaba Overview List
Table Internet Advertising Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Tencent Overview List
Table Internet Advertising Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Twitter Overview List
Table Internet Advertising Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Aol(Verizon Communications) Overview List
Table Internet Advertising Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table eBay Overview List
Table Internet Advertising Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Linkedin Overview List
Table Internet Advertising Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Amazon Overview List
Table Internet Advertising Business Operation of Amazon (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table IAC Overview List
Table Internet Advertising Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Soho Overview List
Table Internet Advertising Business Operation of Soho (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Pandora Overview List
Table Internet Advertising Business Operation of Pandora (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Global Internet Advertising Sales Revenue 2012-2017, by Companies, in USD Million
Table Global Internet Advertising Sales Revenue Share, by Companies, in USD Million
Table Global Internet Advertising Sales Volume 2012-2017, by Companies, in Volume
Table Global Internet Advertising Sales Revenue Share, by Companies in 2017, in Volume
Table Internet Advertising Demand 2012-2017, by Application, in USD Million
Table Internet Advertising Demand 2012-2017, by Application, in Volume
Table Internet Advertising Demand Forecast 2018-2023, by Application, in USD Million
Table Internet Advertising Demand Forecast 2018-2023, by Application, in Volume
Table Global Internet Advertising Market 2012-2017, by Region, in USD Million
Table Global Internet Advertising Market 2012-2017, by Region, in Volume
Table Internet Advertising Market Forecast 2018-2023, by Region, in USD Million
Table Internet Advertising Market Forecast 2018-2023, by Region, in Volume
Table Global Internet Advertising Market 2012-2017, by Type, in USD Million
Table Global Internet Advertising Market 2012-2017, by Type, in Volume
Table Global Internet Advertising Market Forecast 2018-2023, by Type, in USD Million
Table Global Internet Advertising Market Forecast 2018-2023, by Type, in Volume
Table Alphabet Overview List
Table Internet Advertising Business Operation of Alphabet (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Facebook Overview List
Table Internet Advertising Business Operation of Facebook (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Baidu Overview List
Table Internet Advertising Business Operation of Baidu (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yahoo! Inc Overview List
Table Internet Advertising Business Operation of Yahoo! Inc (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Alibaba Overview List
Table Internet Advertising Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Alibaba Overview List
Table Internet Advertising Business Operation of Alibaba (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Tencent Overview List
Table Internet Advertising Business Operation of Tencent (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Twitter Overview List
Table Internet Advertising Business Operation of Twitter (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Aol(Verizon Communications) Overview List
Table Internet Advertising Business Operation of Aol(Verizon Communications) (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table eBay Overview List
Table Internet Advertising Business Operation of eBay (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Linkedin Overview List
Table Internet Advertising Business Operation of Linkedin (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Amazon Overview List
Table Internet Advertising Business Operation of Amazon (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table IAC Overview List
Table Internet Advertising Business Operation of IAC (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Soho Overview List
Table Internet Advertising Business Operation of Soho (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Pandora Overview List
Table Internet Advertising Business Operation of Pandora (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Global Internet Advertising Sales Revenue 2012-2017, by Companies, in USD Million
Table Global Internet Advertising Sales Revenue Share, by Companies, in USD Million
Table Global Internet Advertising Sales Volume 2012-2017, by Companies, in Volume
Table Global Internet Advertising Sales Revenue Share, by Companies in 2017, in Volume
Table Internet Advertising Demand 2012-2017, by Application, in USD Million
Table Internet Advertising Demand 2012-2017, by Application, in Volume
Table Internet Advertising Demand Forecast 2018-2023, by Application, in USD Million
Table Internet Advertising Demand Forecast 2018-2023, by Application, in Volume
Table Global Internet Advertising Market 2012-2017, by Region, in USD Million
Table Global Internet Advertising Market 2012-2017, by Region, in Volume
Table Internet Advertising Market Forecast 2018-2023, by Region, in USD Million
Table Internet Advertising Market Forecast 2018-2023, by Region, in Volume
LIST OF FIGURES
Figure Internet Advertising Industry Chain Structure
Figure Global Internet Advertising Market Growth 2012-2017, by Type, in USD Million
Figure Global Internet Advertising Market Growth 2012-2017, by Type, in Volume
Figure Global Internet Advertising Sales Revenue Share, by Companies in 2017, in USD Million
Figure Global Internet Advertising Sales Volume Share 2012-2017, by Companies, in Volume
Figure Production Development by Region
Figure Sales List by Region
Figure Internet Advertising Industry Chain Structure
Figure Global Internet Advertising Market Growth 2012-2017, by Type, in USD Million
Figure Global Internet Advertising Market Growth 2012-2017, by Type, in Volume
Figure Global Internet Advertising Sales Revenue Share, by Companies in 2017, in USD Million
Figure Global Internet Advertising Sales Volume Share 2012-2017, by Companies, in Volume
Figure Production Development by Region
Figure Sales List by Region
