Global Direct Marketing Services Market 2012- 2022

March 2017 | 105 pages | ID: G4A71730105EN
HeyReport

Abstracts

SUMMARY

Based on products type, the report describes major products type share of regional market. Products mentioned as follows:

By Type

• Direct Mail
• Telemarketing
• Email Marketing
• Text (SMS) Marketing
• Handouts
• Social Media Marketing
• Direct Selling

Based on region, the report describes major regions market by vendor, products and application. Regions mentioned as follows:

• Europe
• North America
• China
• Japan & Korea

Based on application, the report describes major application share of regional market. Application mentioned as follows:

• Business to Business
• Business to Government
• Business to Consumers

Leading vendors in the market are included based on sales; price, sales regions, products and profile etc. Vendors mentioned as follows:

• Rapp
• Epsilon
• Wunderman
• DraftFCB
• Acxiom
• Harte-Hanks Direct
• OgilvyOne
• Merkle
• Harland Clarke
• MRM
• DigitasLBi
• Aimia
• SourceLink
• BBDO
• SapientNitro
• Leo Burnett

Contents

1 MARKET OVERVIEW

1.1 Objectives of Research
  1.1.1 Definition
  1.1.2 Specifications
1.2 Market Segment
  1.2.1 by Product
    1.2.1.1 Direct Mail
    1.2.1.2 Telemarketing
    1.2.1.3 Email Marketing
    1.2.1.4 Text (SMS) Marketing
    1.2.1.5 Handouts
    1.2.1.6 Social Media Marketing
    1.2.1.7 Direct Selling
  1.2.2 by Application
    1.2.2.1 Business to Business
    1.2.2.2 Business to Government
    1.2.2.3 Business to Consumers
  1.2.3 by Regions
    1.2.3.1 Europe
    1.2.3.2 North America
    1.2.3.3 China
    1.2.3.4 Japan & Korea

2 INDUSTRY CHAIN

2.1 Industry Chain Structure
2.2 Upstream
  2.2.1 Raw Material
  2.2.2 Major Equipment
  2.2.3 Manufacturing Cost Structure
  2.2.4 Manufacturing Process
2.3 Market
  2.3.1 SWOT
  2.3.2 Dynamics

3 ENVIRONMENTAL ANALYSIS

3.1 Policy
3.2 Economic
3.3 Technology
3.4 Market Entry

4 MAJOR VENDORS

4.1 Rapp
  4.1.1 Profile
  4.1.2 Business Performance
4.2 Epsilon
  4.2.1 Profile
  4.2.2 Business Performance
4.3 Wunderman
  4.3.1 Profile
  4.3.2 Business Performance
4.4 DraftFCB
  4.4.1 Profile
  4.4.2 Business Performance
4.5 Acxiom
  4.5.1 Profile
  4.5.2 Business Performance
4.6 Harte-Hanks Direct
  4.6.1 Profile
  4.6.2 Business Performance
4.7 OgilvyOne
  4.7.1 Profile
  4.7.2 Business Performance
4.8 Merkle
  4.8.1 Profile
  4.8.2 Business Performance
4.9 Harland Clarke
  4.9.1 Profile
  4.9.2 Business Performance
4.10 MRM
  4.10.1 Profile
  4.10.2 Business Performance
4.11 DigitasLBi
4.12 Aimia
4.13 SourceLink
4.14 BBDO
4.15 SapientNitro
4.16 Leo Burnett

5 MARKET/VENDORS DISTRIBUTION

5.1 Regional Distribution
  5.1.1 Headquarters
  5.1.2 Sales Region
5.2 Product and Application
  5.2.1 Product
  5.2.2 Application

6 REGIONS MARKET

6.1 Global
  6.1.1 Overview
  6.1.2 by Vendors
  6.1.3 by Products
  6.1.4 by Application
  6.1.5 by Regions
6.2 Europe
  6.2.1 Overview
  6.2.2 by Vendors
  6.2.3 by Products
  6.2.4 by Application
  6.2.5 by Regions
6.3 North America
  6.3.1 Overview
  6.3.2 by Vendors
  6.3.3 by Products
  6.3.4 by Application
  6.3.5 by Regions
6.4 China
  6.4.1 Overview
  6.4.2 by Vendors
  6.4.3 by Products
  6.4.4 by Application
  6.4.5 by Regions
6.5 Japan & Korea
  6.5.1 Overview
  6.5.2 by Vendors
  6.5.3 by Products
  6.5.4 by Application
  6.5.5 by Regions
6.6 Trade

7 FORECAST

7.1 Market Trends
7.2 Segment Forecast
  7.2.1 by Products
  7.2.2 by Application
  7.2.3 by Regions

8 MARKETING OVERVIEW

8.1 Ex-factory Price
8.2 Buyer Price
8.3 Price Factors
8.4 Marketing Channel

9 CONCLUSION

List Of Tables

LIST OF TABLES

Table Product Specifications of Direct Marketing Services
Table Products Segment of Direct Marketing Services
Table Direct Mail Overview
Table Telemarketing Overview
Table Email Marketing Overview
Table Text (SMS) Marketing Overview
Table Handouts Overview
Table Social Media Marketing Overview
Table Direct Selling Overview
Table Application Segment of Direct Marketing Services
Table Business to Business Overview
Table Business to Government Overview
Table Business to Consumers Overview
Table Raw Material Suppliers Analysis
Table Equipment Suppliers Analysis
Table Market Dynamics
Table Policy of Direct Marketing Services
Table Technology of Direct Marketing Services
Table Rapp Profile List
Table Direct Marketing Services Operating Data of Rapp,2012-2016 (USD Million)
Table Epsilon Profile List
Table Direct Marketing Services Operating Data of Epsilon,2012-2016 (USD Million)
Table Wunderman Profile List
Table Direct Marketing Services Operating Data of Wunderman,2012-2016 (USD Million)
Table DraftFCB Profile List
Table Direct Marketing Services Operating Data of DraftFCB,2012-2016 (USD Million)
Table Acxiom Profile List
Table Direct Marketing Services Operating Data of Acxiom,2012-2016 (USD Million)
Table Harte-Hanks Direct Profile List
Table Direct Marketing Services Operating Data of Harte-Hanks Direct,2012-2016 (USD Million)
Table OgilvyOne Profile List
Table Direct Marketing Services Operating Data of OgilvyOne,2012-2016 (USD Million)
Table Merkle Profile List
Table Direct Marketing Services Operating Data of Merkle,2012-2016 (USD Million)
Table Harland Clarke Profile List
Table Direct Marketing Services Operating Data of Harland Clarke,2012-2016 (USD Million)
Table MRM Profile List
Table Direct Marketing Services Operating Data of MRM,2012-2016 (USD Million)
Table DigitasLBi Profile List
Table Direct Marketing Services Operating Data of DigitasLBi,2012-2016 (USD Million)
Table Aimia Profile List
Table Direct Marketing Services Operating Data of Aimia,2012-2016 (USD Million)
Table SourceLink Profile List
Table Direct Marketing Services Operating Data of SourceLink,2012-2016 (USD Million)
Table BBDO Profile List
Table Direct Marketing Services Operating Data of BBDO,2012-2016 (USD Million)
Table SapientNitro Profile List
Table Direct Marketing Services Operating Data of SapientNitro,2012-2016 (USD Million)
Table Leo Burnett Profile List
Table Direct Marketing Services Operating Data of Leo Burnett,2012-2016 (USD Million)
Table Headquarters of Major Vendors
Table Main Sales Region of Major Vendors
Table Main Product of Major Vendors
Table Main Application of Major Vendors
Table Direct Marketing Services Price of Global
Table Direct Marketing Services Price of Europe
Table Direct Marketing Services Price of North America
Table Direct Marketing Services Price of China
Table Direct Marketing Services Price of Japan & Korea
Table Global Sales Forecast, by Products, (2017-2022, Million USD)
Table Global Sales Forecast, by Application, (2017-2022, Million USD)
Table Global Sales Forecast, by Regions, (2017-2022, Million USD)
Table Price Factors List
Table Part of Interviewees List
Table Part of Source List
Table Methodology of HeyReport Overview

List Of Figures

LIST OF FIGURES

Figure Direct Marketing Services Picture
Figure Direct Mail Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Telemarketing Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Email Marketing Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Text (SMS) Marketing Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Handouts Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Social Media Marketing Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Direct Selling Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Business to Business Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Business to Government Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Business to Consumers Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Europe Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure North America Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure China Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Japan & Korea Market Estimates and Forecasts, 2017-2022 (USD Million)
Figure Industry Chain Structure of Direct Marketing Services
Figure Manufacturing Process of Direct Marketing Services
Figure SWOT of Direct Marketing Services
Figure GDP of Major Countries
Figure Direct Marketing Services Sales and Growth of Global, 2012-2016 (USD Million)
Figure Direct Marketing Services Sales of Global, by Vendors (2016, USD Million)
Figure Direct Marketing Services Sales of Global, by Products (2016, USD Million)
Figure Direct Marketing Services Sales of Global, by Application (2016, USD Million)
Figure Direct Marketing Services Sales of Global, by Regions (2016, USD Million)
Figure Direct Marketing Services Sales and Growth of Europe, 2012-2016 (USD Million)
Figure Direct Marketing Services Sales of Europe, by Vendors (2016, USD Million)
Figure Direct Marketing Services Sales of Europe, by Products (2016, USD Million)
Figure Direct Marketing Services Sales of Europe, by Application (2016, USD Million)
Figure Direct Marketing Services Sales and Growth of North America, 2012-2016 (USD Million)
Figure Direct Marketing Services Sales of North America, by Vendors (2016, USD Million)
Figure Direct Marketing Services Sales of North America, by Products (2016, USD Million)
Figure Direct Marketing Services Sales of North America, by Application (2016, USD Million)
Figure Direct Marketing Services Sales and Growth of China, 2012-2016 (USD Million)
Figure Direct Marketing Services Sales of China, by Vendors (2016, USD Million)
Figure Direct Marketing Services Sales of China, by Products (2016, USD Million)
Figure Direct Marketing Services Sales of China, by Application (2016, USD Million)
Figure Direct Marketing Services Sales and Growth of Japan & Korea, 2012-2016 (USD Million)
Figure Direct Marketing Services Sales of Japan & Korea, by Vendors (2016, USD Million)
Figure Direct Marketing Services Sales of Japan & Korea, by Products (2016, USD Million)
Figure Direct Marketing Services Sales of Japan & Korea, by Application (2016, USD Million)
Figure World Trade Flows
Figure Global Sales Forecast and Growth, (2017-2022, Million USD)
Figure Marketing Channels Overview