Global Customer Data Platform Market Research Report 2023
Global Customer Data Platform Market Overview:
Global Customer Data Platform Market Report 2022 comes with the extensive industry analysis by Introspective Market Research with development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Customer Data Platform involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Customer Data Platform Market
The Customer Data Platform Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Customer Data Platform Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Customer Data Platform Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Customer Data Platform Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Customer Data Platform market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Customer Data Platform Market Segmentation
Global Customer Data Platform Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Customer Data Platform market has been segmented into:
Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention and Engagement
Security Management
Others (Data Enrichment and Data Monetization)
By Application, Customer Data Platform market has been segmented into:
Digital Media
BFSI
Manufacturing
Retail & CPG
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Customer Data Platform market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Customer Data Platform market.
Top Key Players Covered in Customer Data Platform market are:
Evergage
Segment
SAS Institute
Tealium
Oracle
Ensighten
Fospha
Zaius
SAP
mParticle
Lytics
Adobe
IgnitionOne
TreasureData
Reltio
AgilOne
NGDATA
Signal
Amperity
BlueConic
ActionIQ
Ascent360
Salesforce
Nice
Usermind
Objective to buy this Report:
1. Customer Data Platform analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Customer Data Platform market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
Global Customer Data Platform Market Report 2022 comes with the extensive industry analysis by Introspective Market Research with development components, patterns, flows and sizes. The report also calculates present and past market values to forecast potential market management through the forecast period between 2022-2028.This research study of Customer Data Platform involved the extensive usage of both primary and secondary data sources. This includes the study of various parameters affecting the industry, including the government policy, market environment, competitive landscape, historical data, present trends in the market, technological innovation, upcoming technologies and the technical progress in related industry.
Scope of the Customer Data Platform Market
The Customer Data Platform Market Research report incorporate value chain analysis for each of the product type. Value chain analysis offers in depth information about value addition at each stage.The study includes drivers and restraints for Customer Data Platform Market along with their impact on demand during the forecast period. The study also provides key market indicators affecting thegrowth of the market. Research report includes major key player analysis with shares of each player inside market, growth rate and market attractiveness in different endusers/regions. Our study Customer Data Platform Market helps user to make precise decision in order to expand their market presence and increase market share.
Impact of COVID-19 on Customer Data Platform Market
Report covers Impact of Coronavirus COVID-19: Since the COVID-19 virus outbreak in December 2019, the disease has spread to almost every country around the globe with the World Health Organization declaring it a public health emergency. The global impacts of the coronavirus disease 2019 (COVID-19) are already starting to be felt, and will significantly affect the Customer Data Platform market in 2020. The outbreak of COVID-19 has brought effects on many aspects, like flight cancellations; travel bans and quarantines; restaurants closed; all indoor/outdoor events restricted; over forty countries state of emergency declared; massive slowing of the supply chain; stock market volatility; falling business confidence, growing panic among the population, and uncertainty about future.
Global Customer Data Platform Market Segmentation
Global Customer Data Platform Market Research report comprises of Porter's five forces analysis to do the detail study about its each segmentation like Product segmentation, End user/application segment analysis and Major key players analysis mentioned as below;
By Type, Customer Data Platform market has been segmented into:
Personalized Recommendations
Predictive Analytics
Marketing Data Segmentation
Customer Retention and Engagement
Security Management
Others (Data Enrichment and Data Monetization)
By Application, Customer Data Platform market has been segmented into:
Digital Media
BFSI
Manufacturing
Retail & CPG
Others
Regional Analysis:
North America (U.S., Canada, Mexico)
Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
South America (Brazil, Argentina, Rest of SA)
Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
Competitive Landscape:
Competitive analysis is the study of strength and weakness, market investment, market share, market sales volume, market trends of major players in the market.The Customer Data Platform market study focused on including all the primary level, secondary level and tertiary level competitors in the report. The data generated by conducting the primary and secondary research.The report covers detail analysis of driver, constraints and scope for new players entering the Customer Data Platform market.
Top Key Players Covered in Customer Data Platform market are:
Evergage
Segment
SAS Institute
Tealium
Oracle
Ensighten
Fospha
Zaius
SAP
mParticle
Lytics
Adobe
IgnitionOne
TreasureData
Reltio
AgilOne
NGDATA
Signal
Amperity
BlueConic
ActionIQ
Ascent360
Salesforce
Nice
Usermind
Objective to buy this Report:
1. Customer Data Platform analysis predicts the representation of this market, supply and demand, capacity, detailed investigations, etc.
2. Even the report, along with the international series, conducts an in-depth study of rules, policies and current policy.
3. In addition, additional factors are mentioned: imports, arrangement of commodity prices for the market, supply and demand of industry products, major manufacturers.
4. The report starts with Customer Data Platform market statistics and moves to important points, with dependent markets categorized by market trend by application.
5. Applications of market may also be assessed based on their performances.
6. Other market attributes, such as future aspects, limitations and growth for all departments.
CHAPTER 1: INTRODUCTION
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:GROWTH OPPORTUNITIES BY SEGMENT
3.1 By Type
3.2 By Application
CHAPTER 4: MARKET LANDSCAPE
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
CHAPTER 5: CUSTOMER DATA PLATFORM MARKET BY TYPE
5.1 Customer Data Platform Market Overview Snapshot and Growth Engine
5.2 Customer Data Platform Market Overview
5.3 Personalized Recommendations
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Personalized Recommendations: Geographic Segmentation
5.4 Predictive Analytics
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Predictive Analytics: Geographic Segmentation
5.5 Marketing Data Segmentation
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Marketing Data Segmentation: Geographic Segmentation
5.6 Customer Retention and Engagement
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size (2016-2028F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Customer Retention and Engagement: Geographic Segmentation
5.7 Security Management
5.7.1 Introduction and Market Overview
5.7.2 Historic and Forecasted Market Size (2016-2028F)
5.7.3 Key Market Trends, Growth Factors and Opportunities
5.7.4 Security Management: Geographic Segmentation
5.8 Others (Data Enrichment and Data Monetization)
5.8.1 Introduction and Market Overview
5.8.2 Historic and Forecasted Market Size (2016-2028F)
5.8.3 Key Market Trends, Growth Factors and Opportunities
5.8.4 Others (Data Enrichment and Data Monetization): Geographic Segmentation
CHAPTER 6: CUSTOMER DATA PLATFORM MARKET BY APPLICATION
6.1 Customer Data Platform Market Overview Snapshot and Growth Engine
6.2 Customer Data Platform Market Overview
6.3 Digital Media
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Digital Media: Geographic Segmentation
6.4 BFSI
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 BFSI: Geographic Segmentation
6.5 Manufacturing
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Manufacturing: Geographic Segmentation
6.6 Retail & CPG
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2016-2028F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Retail & CPG: Geographic Segmentation
6.7 Others
6.7.1 Introduction and Market Overview
6.7.2 Historic and Forecasted Market Size (2016-2028F)
6.7.3 Key Market Trends, Growth Factors and Opportunities
6.7.4 Others: Geographic Segmentation
CHAPTER 7: COMPANY PROFILES AND COMPETITIVE ANALYSIS
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Customer Data Platform Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Customer Data Platform Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Customer Data Platform Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 EVERGAGE
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 SEGMENT
7.4 SAS INSTITUTE
7.5 TEALIUM
7.6 ORACLE
7.7 ENSIGHTEN
7.8 FOSPHA
7.9 ZAIUS
7.10 SAP
7.11 MPARTICLE
7.12 LYTICS
7.13 ADOBE
7.14 IGNITIONONE
7.15 TREASUREDATA
7.16 RELTIO
7.17 AGILONE
7.18 NGDATA
7.19 SIGNAL
7.20 AMPERITY
7.21 BLUECONIC
7.22 ACTIONIQ
7.23 ASCENT360
7.24 SALESFORCE
7.25 NICE
7.26 USERMIND
CHAPTER 8: GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Personalized Recommendations
8.2.2 Predictive Analytics
8.2.3 Marketing Data Segmentation
8.2.4 Customer Retention and Engagement
8.2.5 Security Management
8.2.6 Others (Data Enrichment and Data Monetization)
8.3 Historic and Forecasted Market Size By Application
8.3.1 Digital Media
8.3.2 BFSI
8.3.3 Manufacturing
8.3.4 Retail & CPG
8.3.5 Others
CHAPTER 9: NORTH AMERICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Personalized Recommendations
9.4.2 Predictive Analytics
9.4.3 Marketing Data Segmentation
9.4.4 Customer Retention and Engagement
9.4.5 Security Management
9.4.6 Others (Data Enrichment and Data Monetization)
9.5 Historic and Forecasted Market Size By Application
9.5.1 Digital Media
9.5.2 BFSI
9.5.3 Manufacturing
9.5.4 Retail & CPG
9.5.5 Others
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
CHAPTER 10: EUROPE CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Personalized Recommendations
10.4.2 Predictive Analytics
10.4.3 Marketing Data Segmentation
10.4.4 Customer Retention and Engagement
10.4.5 Security Management
10.4.6 Others (Data Enrichment and Data Monetization)
10.5 Historic and Forecasted Market Size By Application
10.5.1 Digital Media
10.5.2 BFSI
10.5.3 Manufacturing
10.5.4 Retail & CPG
10.5.5 Others
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
CHAPTER 11: ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Personalized Recommendations
11.4.2 Predictive Analytics
11.4.3 Marketing Data Segmentation
11.4.4 Customer Retention and Engagement
11.4.5 Security Management
11.4.6 Others (Data Enrichment and Data Monetization)
11.5 Historic and Forecasted Market Size By Application
11.5.1 Digital Media
11.5.2 BFSI
11.5.3 Manufacturing
11.5.4 Retail & CPG
11.5.5 Others
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
CHAPTER 12: MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Personalized Recommendations
12.4.2 Predictive Analytics
12.4.3 Marketing Data Segmentation
12.4.4 Customer Retention and Engagement
12.4.5 Security Management
12.4.6 Others (Data Enrichment and Data Monetization)
12.5 Historic and Forecasted Market Size By Application
12.5.1 Digital Media
12.5.2 BFSI
12.5.3 Manufacturing
12.5.4 Retail & CPG
12.5.5 Others
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
CHAPTER 13: SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Personalized Recommendations
13.4.2 Predictive Analytics
13.4.3 Marketing Data Segmentation
13.4.4 Customer Retention and Engagement
13.4.5 Security Management
13.4.6 Others (Data Enrichment and Data Monetization)
13.5 Historic and Forecasted Market Size By Application
13.5.1 Digital Media
13.5.2 BFSI
13.5.3 Manufacturing
13.5.4 Retail & CPG
13.5.5 Others
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
CHAPTER 14 INVESTMENT ANALYSIS
CHAPTER 15 ANALYST VIEWPOINT AND CONCLUSION
1.1 Research Objectives
1.2 Research Methodology
1.3 Research Process
1.4 Scope and Coverage
1.4.1 Market Definition
1.4.2 Key Questions Answered
1.5 Market Segmentation
CHAPTER 2:EXECUTIVE SUMMARY
CHAPTER 3:GROWTH OPPORTUNITIES BY SEGMENT
3.1 By Type
3.2 By Application
CHAPTER 4: MARKET LANDSCAPE
4.1 Porter's Five Forces Analysis
4.1.1 Bargaining Power of Supplier
4.1.2 Threat of New Entrants
4.1.3 Threat of Substitutes
4.1.4 Competitive Rivalry
4.1.5 Bargaining Power Among Buyers
4.2 Industry Value Chain Analysis
4.3 Market Dynamics
4.3.1 Drivers
4.3.2 Restraints
4.3.3 Opportunities
4.5.4 Challenges
4.4 Pestle Analysis
4.5 Technological Roadmap
4.6 Regulatory Landscape
4.7 SWOT Analysis
4.8 Price Trend Analysis
4.9 Patent Analysis
4.10 Analysis of the Impact of Covid-19
4.10.1 Impact on the Overall Market
4.10.2 Impact on the Supply Chain
4.10.3 Impact on the Key Manufacturers
4.10.4 Impact on the Pricing
CHAPTER 5: CUSTOMER DATA PLATFORM MARKET BY TYPE
5.1 Customer Data Platform Market Overview Snapshot and Growth Engine
5.2 Customer Data Platform Market Overview
5.3 Personalized Recommendations
5.3.1 Introduction and Market Overview
5.3.2 Historic and Forecasted Market Size (2016-2028F)
5.3.3 Key Market Trends, Growth Factors and Opportunities
5.3.4 Personalized Recommendations: Geographic Segmentation
5.4 Predictive Analytics
5.4.1 Introduction and Market Overview
5.4.2 Historic and Forecasted Market Size (2016-2028F)
5.4.3 Key Market Trends, Growth Factors and Opportunities
5.4.4 Predictive Analytics: Geographic Segmentation
5.5 Marketing Data Segmentation
5.5.1 Introduction and Market Overview
5.5.2 Historic and Forecasted Market Size (2016-2028F)
5.5.3 Key Market Trends, Growth Factors and Opportunities
5.5.4 Marketing Data Segmentation: Geographic Segmentation
5.6 Customer Retention and Engagement
5.6.1 Introduction and Market Overview
5.6.2 Historic and Forecasted Market Size (2016-2028F)
5.6.3 Key Market Trends, Growth Factors and Opportunities
5.6.4 Customer Retention and Engagement: Geographic Segmentation
5.7 Security Management
5.7.1 Introduction and Market Overview
5.7.2 Historic and Forecasted Market Size (2016-2028F)
5.7.3 Key Market Trends, Growth Factors and Opportunities
5.7.4 Security Management: Geographic Segmentation
5.8 Others (Data Enrichment and Data Monetization)
5.8.1 Introduction and Market Overview
5.8.2 Historic and Forecasted Market Size (2016-2028F)
5.8.3 Key Market Trends, Growth Factors and Opportunities
5.8.4 Others (Data Enrichment and Data Monetization): Geographic Segmentation
CHAPTER 6: CUSTOMER DATA PLATFORM MARKET BY APPLICATION
6.1 Customer Data Platform Market Overview Snapshot and Growth Engine
6.2 Customer Data Platform Market Overview
6.3 Digital Media
6.3.1 Introduction and Market Overview
6.3.2 Historic and Forecasted Market Size (2016-2028F)
6.3.3 Key Market Trends, Growth Factors and Opportunities
6.3.4 Digital Media: Geographic Segmentation
6.4 BFSI
6.4.1 Introduction and Market Overview
6.4.2 Historic and Forecasted Market Size (2016-2028F)
6.4.3 Key Market Trends, Growth Factors and Opportunities
6.4.4 BFSI: Geographic Segmentation
6.5 Manufacturing
6.5.1 Introduction and Market Overview
6.5.2 Historic and Forecasted Market Size (2016-2028F)
6.5.3 Key Market Trends, Growth Factors and Opportunities
6.5.4 Manufacturing: Geographic Segmentation
6.6 Retail & CPG
6.6.1 Introduction and Market Overview
6.6.2 Historic and Forecasted Market Size (2016-2028F)
6.6.3 Key Market Trends, Growth Factors and Opportunities
6.6.4 Retail & CPG: Geographic Segmentation
6.7 Others
6.7.1 Introduction and Market Overview
6.7.2 Historic and Forecasted Market Size (2016-2028F)
6.7.3 Key Market Trends, Growth Factors and Opportunities
6.7.4 Others: Geographic Segmentation
CHAPTER 7: COMPANY PROFILES AND COMPETITIVE ANALYSIS
7.1 Competitive Landscape
7.1.1 Competitive Positioning
7.1.2 Customer Data Platform Sales and Market Share By Players
7.1.3 Industry BCG Matrix
7.1.4 Heat Map Analysis
7.1.5 Customer Data Platform Industry Concentration Ratio (CR5 and HHI)
7.1.6 Top 5 Customer Data Platform Players Market Share
7.1.7 Mergers and Acquisitions
7.1.8 Business Strategies By Top Players
7.2 EVERGAGE
7.2.1 Company Overview
7.2.2 Key Executives
7.2.3 Company Snapshot
7.2.4 Operating Business Segments
7.2.5 Product Portfolio
7.2.6 Business Performance
7.2.7 Key Strategic Moves and Recent Developments
7.2.8 SWOT Analysis
7.3 SEGMENT
7.4 SAS INSTITUTE
7.5 TEALIUM
7.6 ORACLE
7.7 ENSIGHTEN
7.8 FOSPHA
7.9 ZAIUS
7.10 SAP
7.11 MPARTICLE
7.12 LYTICS
7.13 ADOBE
7.14 IGNITIONONE
7.15 TREASUREDATA
7.16 RELTIO
7.17 AGILONE
7.18 NGDATA
7.19 SIGNAL
7.20 AMPERITY
7.21 BLUECONIC
7.22 ACTIONIQ
7.23 ASCENT360
7.24 SALESFORCE
7.25 NICE
7.26 USERMIND
CHAPTER 8: GLOBAL CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
8.1 Market Overview
8.2 Historic and Forecasted Market Size By Type
8.2.1 Personalized Recommendations
8.2.2 Predictive Analytics
8.2.3 Marketing Data Segmentation
8.2.4 Customer Retention and Engagement
8.2.5 Security Management
8.2.6 Others (Data Enrichment and Data Monetization)
8.3 Historic and Forecasted Market Size By Application
8.3.1 Digital Media
8.3.2 BFSI
8.3.3 Manufacturing
8.3.4 Retail & CPG
8.3.5 Others
CHAPTER 9: NORTH AMERICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
9.1 Key Market Trends, Growth Factors and Opportunities
9.2 Impact of Covid-19
9.3 Key Players
9.4 Key Market Trends, Growth Factors and Opportunities
9.4 Historic and Forecasted Market Size By Type
9.4.1 Personalized Recommendations
9.4.2 Predictive Analytics
9.4.3 Marketing Data Segmentation
9.4.4 Customer Retention and Engagement
9.4.5 Security Management
9.4.6 Others (Data Enrichment and Data Monetization)
9.5 Historic and Forecasted Market Size By Application
9.5.1 Digital Media
9.5.2 BFSI
9.5.3 Manufacturing
9.5.4 Retail & CPG
9.5.5 Others
9.6 Historic and Forecast Market Size by Country
9.6.1 U.S.
9.6.2 Canada
9.6.3 Mexico
CHAPTER 10: EUROPE CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
10.1 Key Market Trends, Growth Factors and Opportunities
10.2 Impact of Covid-19
10.3 Key Players
10.4 Key Market Trends, Growth Factors and Opportunities
10.4 Historic and Forecasted Market Size By Type
10.4.1 Personalized Recommendations
10.4.2 Predictive Analytics
10.4.3 Marketing Data Segmentation
10.4.4 Customer Retention and Engagement
10.4.5 Security Management
10.4.6 Others (Data Enrichment and Data Monetization)
10.5 Historic and Forecasted Market Size By Application
10.5.1 Digital Media
10.5.2 BFSI
10.5.3 Manufacturing
10.5.4 Retail & CPG
10.5.5 Others
10.6 Historic and Forecast Market Size by Country
10.6.1 Germany
10.6.2 U.K.
10.6.3 France
10.6.4 Italy
10.6.5 Russia
10.6.6 Spain
10.6.7 Rest of Europe
CHAPTER 11: ASIA-PACIFIC CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
11.1 Key Market Trends, Growth Factors and Opportunities
11.2 Impact of Covid-19
11.3 Key Players
11.4 Key Market Trends, Growth Factors and Opportunities
11.4 Historic and Forecasted Market Size By Type
11.4.1 Personalized Recommendations
11.4.2 Predictive Analytics
11.4.3 Marketing Data Segmentation
11.4.4 Customer Retention and Engagement
11.4.5 Security Management
11.4.6 Others (Data Enrichment and Data Monetization)
11.5 Historic and Forecasted Market Size By Application
11.5.1 Digital Media
11.5.2 BFSI
11.5.3 Manufacturing
11.5.4 Retail & CPG
11.5.5 Others
11.6 Historic and Forecast Market Size by Country
11.6.1 China
11.6.2 India
11.6.3 Japan
11.6.4 Singapore
11.6.5 Australia
11.6.6 New Zealand
11.6.7 Rest of APAC
CHAPTER 12: MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
12.1 Key Market Trends, Growth Factors and Opportunities
12.2 Impact of Covid-19
12.3 Key Players
12.4 Key Market Trends, Growth Factors and Opportunities
12.4 Historic and Forecasted Market Size By Type
12.4.1 Personalized Recommendations
12.4.2 Predictive Analytics
12.4.3 Marketing Data Segmentation
12.4.4 Customer Retention and Engagement
12.4.5 Security Management
12.4.6 Others (Data Enrichment and Data Monetization)
12.5 Historic and Forecasted Market Size By Application
12.5.1 Digital Media
12.5.2 BFSI
12.5.3 Manufacturing
12.5.4 Retail & CPG
12.5.5 Others
12.6 Historic and Forecast Market Size by Country
12.6.1 Turkey
12.6.2 Saudi Arabia
12.6.3 Iran
12.6.4 UAE
12.6.5 Africa
12.6.6 Rest of MEA
CHAPTER 13: SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET ANALYSIS, INSIGHTS AND FORECAST, 2016-2028
13.1 Key Market Trends, Growth Factors and Opportunities
13.2 Impact of Covid-19
13.3 Key Players
13.4 Key Market Trends, Growth Factors and Opportunities
13.4 Historic and Forecasted Market Size By Type
13.4.1 Personalized Recommendations
13.4.2 Predictive Analytics
13.4.3 Marketing Data Segmentation
13.4.4 Customer Retention and Engagement
13.4.5 Security Management
13.4.6 Others (Data Enrichment and Data Monetization)
13.5 Historic and Forecasted Market Size By Application
13.5.1 Digital Media
13.5.2 BFSI
13.5.3 Manufacturing
13.5.4 Retail & CPG
13.5.5 Others
13.6 Historic and Forecast Market Size by Country
13.6.1 Brazil
13.6.2 Argentina
13.6.3 Rest of SA
CHAPTER 14 INVESTMENT ANALYSIS
CHAPTER 15 ANALYST VIEWPOINT AND CONCLUSION
LIST OF TABLES
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CUSTOMER DATA PLATFORM MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CUSTOMER DATA PLATFORM MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CUSTOMER DATA PLATFORM MARKET COMPETITIVE RIVALRY
TABLE 005. CUSTOMER DATA PLATFORM MARKET THREAT OF NEW ENTRANTS
TABLE 006. CUSTOMER DATA PLATFORM MARKET THREAT OF SUBSTITUTES
TABLE 007. CUSTOMER DATA PLATFORM MARKET BY TYPE
TABLE 008. PERSONALIZED RECOMMENDATIONS MARKET OVERVIEW (2016-2028)
TABLE 009. PREDICTIVE ANALYTICS MARKET OVERVIEW (2016-2028)
TABLE 010. MARKETING DATA SEGMENTATION MARKET OVERVIEW (2016-2028)
TABLE 011. CUSTOMER RETENTION AND ENGAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 012. SECURITY MANAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS (DATA ENRICHMENT AND DATA MONETIZATION) MARKET OVERVIEW (2016-2028)
TABLE 014. CUSTOMER DATA PLATFORM MARKET BY APPLICATION
TABLE 015. DIGITAL MEDIA MARKET OVERVIEW (2016-2028)
TABLE 016. BFSI MARKET OVERVIEW (2016-2028)
TABLE 017. MANUFACTURING MARKET OVERVIEW (2016-2028)
TABLE 018. RETAIL & CPG MARKET OVERVIEW (2016-2028)
TABLE 019. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 020. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 021. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 022. N CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 023. EUROPE CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 024. EUROPE CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 025. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 026. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 027. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 028. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 030. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 031. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 032. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 033. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 034. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 035. EVERGAGE: SNAPSHOT
TABLE 036. EVERGAGE: BUSINESS PERFORMANCE
TABLE 037. EVERGAGE: PRODUCT PORTFOLIO
TABLE 038. EVERGAGE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. SEGMENT: SNAPSHOT
TABLE 039. SEGMENT: BUSINESS PERFORMANCE
TABLE 040. SEGMENT: PRODUCT PORTFOLIO
TABLE 041. SEGMENT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. SAS INSTITUTE: SNAPSHOT
TABLE 042. SAS INSTITUTE: BUSINESS PERFORMANCE
TABLE 043. SAS INSTITUTE: PRODUCT PORTFOLIO
TABLE 044. SAS INSTITUTE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. TEALIUM: SNAPSHOT
TABLE 045. TEALIUM: BUSINESS PERFORMANCE
TABLE 046. TEALIUM: PRODUCT PORTFOLIO
TABLE 047. TEALIUM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. ORACLE: SNAPSHOT
TABLE 048. ORACLE: BUSINESS PERFORMANCE
TABLE 049. ORACLE: PRODUCT PORTFOLIO
TABLE 050. ORACLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. ENSIGHTEN: SNAPSHOT
TABLE 051. ENSIGHTEN: BUSINESS PERFORMANCE
TABLE 052. ENSIGHTEN: PRODUCT PORTFOLIO
TABLE 053. ENSIGHTEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. FOSPHA: SNAPSHOT
TABLE 054. FOSPHA: BUSINESS PERFORMANCE
TABLE 055. FOSPHA: PRODUCT PORTFOLIO
TABLE 056. FOSPHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. ZAIUS: SNAPSHOT
TABLE 057. ZAIUS: BUSINESS PERFORMANCE
TABLE 058. ZAIUS: PRODUCT PORTFOLIO
TABLE 059. ZAIUS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. SAP: SNAPSHOT
TABLE 060. SAP: BUSINESS PERFORMANCE
TABLE 061. SAP: PRODUCT PORTFOLIO
TABLE 062. SAP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. MPARTICLE: SNAPSHOT
TABLE 063. MPARTICLE: BUSINESS PERFORMANCE
TABLE 064. MPARTICLE: PRODUCT PORTFOLIO
TABLE 065. MPARTICLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. LYTICS: SNAPSHOT
TABLE 066. LYTICS: BUSINESS PERFORMANCE
TABLE 067. LYTICS: PRODUCT PORTFOLIO
TABLE 068. LYTICS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. ADOBE: SNAPSHOT
TABLE 069. ADOBE: BUSINESS PERFORMANCE
TABLE 070. ADOBE: PRODUCT PORTFOLIO
TABLE 071. ADOBE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. IGNITIONONE: SNAPSHOT
TABLE 072. IGNITIONONE: BUSINESS PERFORMANCE
TABLE 073. IGNITIONONE: PRODUCT PORTFOLIO
TABLE 074. IGNITIONONE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. TREASUREDATA: SNAPSHOT
TABLE 075. TREASUREDATA: BUSINESS PERFORMANCE
TABLE 076. TREASUREDATA: PRODUCT PORTFOLIO
TABLE 077. TREASUREDATA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. RELTIO: SNAPSHOT
TABLE 078. RELTIO: BUSINESS PERFORMANCE
TABLE 079. RELTIO: PRODUCT PORTFOLIO
TABLE 080. RELTIO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. AGILONE: SNAPSHOT
TABLE 081. AGILONE: BUSINESS PERFORMANCE
TABLE 082. AGILONE: PRODUCT PORTFOLIO
TABLE 083. AGILONE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. NGDATA: SNAPSHOT
TABLE 084. NGDATA: BUSINESS PERFORMANCE
TABLE 085. NGDATA: PRODUCT PORTFOLIO
TABLE 086. NGDATA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. SIGNAL: SNAPSHOT
TABLE 087. SIGNAL: BUSINESS PERFORMANCE
TABLE 088. SIGNAL: PRODUCT PORTFOLIO
TABLE 089. SIGNAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. AMPERITY: SNAPSHOT
TABLE 090. AMPERITY: BUSINESS PERFORMANCE
TABLE 091. AMPERITY: PRODUCT PORTFOLIO
TABLE 092. AMPERITY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. BLUECONIC: SNAPSHOT
TABLE 093. BLUECONIC: BUSINESS PERFORMANCE
TABLE 094. BLUECONIC: PRODUCT PORTFOLIO
TABLE 095. BLUECONIC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. ACTIONIQ: SNAPSHOT
TABLE 096. ACTIONIQ: BUSINESS PERFORMANCE
TABLE 097. ACTIONIQ: PRODUCT PORTFOLIO
TABLE 098. ACTIONIQ: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. ASCENT360: SNAPSHOT
TABLE 099. ASCENT360: BUSINESS PERFORMANCE
TABLE 100. ASCENT360: PRODUCT PORTFOLIO
TABLE 101. ASCENT360: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. SALESFORCE: SNAPSHOT
TABLE 102. SALESFORCE: BUSINESS PERFORMANCE
TABLE 103. SALESFORCE: PRODUCT PORTFOLIO
TABLE 104. SALESFORCE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 104. NICE: SNAPSHOT
TABLE 105. NICE: BUSINESS PERFORMANCE
TABLE 106. NICE: PRODUCT PORTFOLIO
TABLE 107. NICE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 107. USERMIND: SNAPSHOT
TABLE 108. USERMIND: BUSINESS PERFORMANCE
TABLE 109. USERMIND: PRODUCT PORTFOLIO
TABLE 110. USERMIND: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 001. EXECUTIVE SUMMARY
TABLE 002. CUSTOMER DATA PLATFORM MARKET BARGAINING POWER OF SUPPLIERS
TABLE 003. CUSTOMER DATA PLATFORM MARKET BARGAINING POWER OF CUSTOMERS
TABLE 004. CUSTOMER DATA PLATFORM MARKET COMPETITIVE RIVALRY
TABLE 005. CUSTOMER DATA PLATFORM MARKET THREAT OF NEW ENTRANTS
TABLE 006. CUSTOMER DATA PLATFORM MARKET THREAT OF SUBSTITUTES
TABLE 007. CUSTOMER DATA PLATFORM MARKET BY TYPE
TABLE 008. PERSONALIZED RECOMMENDATIONS MARKET OVERVIEW (2016-2028)
TABLE 009. PREDICTIVE ANALYTICS MARKET OVERVIEW (2016-2028)
TABLE 010. MARKETING DATA SEGMENTATION MARKET OVERVIEW (2016-2028)
TABLE 011. CUSTOMER RETENTION AND ENGAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 012. SECURITY MANAGEMENT MARKET OVERVIEW (2016-2028)
TABLE 013. OTHERS (DATA ENRICHMENT AND DATA MONETIZATION) MARKET OVERVIEW (2016-2028)
TABLE 014. CUSTOMER DATA PLATFORM MARKET BY APPLICATION
TABLE 015. DIGITAL MEDIA MARKET OVERVIEW (2016-2028)
TABLE 016. BFSI MARKET OVERVIEW (2016-2028)
TABLE 017. MANUFACTURING MARKET OVERVIEW (2016-2028)
TABLE 018. RETAIL & CPG MARKET OVERVIEW (2016-2028)
TABLE 019. OTHERS MARKET OVERVIEW (2016-2028)
TABLE 020. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 021. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 022. N CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 023. EUROPE CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 024. EUROPE CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 025. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 026. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 027. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 028. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 029. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 030. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 031. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 032. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY TYPE (2016-2028)
TABLE 033. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET, BY APPLICATION (2016-2028)
TABLE 034. CUSTOMER DATA PLATFORM MARKET, BY COUNTRY (2016-2028)
TABLE 035. EVERGAGE: SNAPSHOT
TABLE 036. EVERGAGE: BUSINESS PERFORMANCE
TABLE 037. EVERGAGE: PRODUCT PORTFOLIO
TABLE 038. EVERGAGE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 038. SEGMENT: SNAPSHOT
TABLE 039. SEGMENT: BUSINESS PERFORMANCE
TABLE 040. SEGMENT: PRODUCT PORTFOLIO
TABLE 041. SEGMENT: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 041. SAS INSTITUTE: SNAPSHOT
TABLE 042. SAS INSTITUTE: BUSINESS PERFORMANCE
TABLE 043. SAS INSTITUTE: PRODUCT PORTFOLIO
TABLE 044. SAS INSTITUTE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 044. TEALIUM: SNAPSHOT
TABLE 045. TEALIUM: BUSINESS PERFORMANCE
TABLE 046. TEALIUM: PRODUCT PORTFOLIO
TABLE 047. TEALIUM: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 047. ORACLE: SNAPSHOT
TABLE 048. ORACLE: BUSINESS PERFORMANCE
TABLE 049. ORACLE: PRODUCT PORTFOLIO
TABLE 050. ORACLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 050. ENSIGHTEN: SNAPSHOT
TABLE 051. ENSIGHTEN: BUSINESS PERFORMANCE
TABLE 052. ENSIGHTEN: PRODUCT PORTFOLIO
TABLE 053. ENSIGHTEN: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 053. FOSPHA: SNAPSHOT
TABLE 054. FOSPHA: BUSINESS PERFORMANCE
TABLE 055. FOSPHA: PRODUCT PORTFOLIO
TABLE 056. FOSPHA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 056. ZAIUS: SNAPSHOT
TABLE 057. ZAIUS: BUSINESS PERFORMANCE
TABLE 058. ZAIUS: PRODUCT PORTFOLIO
TABLE 059. ZAIUS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 059. SAP: SNAPSHOT
TABLE 060. SAP: BUSINESS PERFORMANCE
TABLE 061. SAP: PRODUCT PORTFOLIO
TABLE 062. SAP: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 062. MPARTICLE: SNAPSHOT
TABLE 063. MPARTICLE: BUSINESS PERFORMANCE
TABLE 064. MPARTICLE: PRODUCT PORTFOLIO
TABLE 065. MPARTICLE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 065. LYTICS: SNAPSHOT
TABLE 066. LYTICS: BUSINESS PERFORMANCE
TABLE 067. LYTICS: PRODUCT PORTFOLIO
TABLE 068. LYTICS: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 068. ADOBE: SNAPSHOT
TABLE 069. ADOBE: BUSINESS PERFORMANCE
TABLE 070. ADOBE: PRODUCT PORTFOLIO
TABLE 071. ADOBE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 071. IGNITIONONE: SNAPSHOT
TABLE 072. IGNITIONONE: BUSINESS PERFORMANCE
TABLE 073. IGNITIONONE: PRODUCT PORTFOLIO
TABLE 074. IGNITIONONE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 074. TREASUREDATA: SNAPSHOT
TABLE 075. TREASUREDATA: BUSINESS PERFORMANCE
TABLE 076. TREASUREDATA: PRODUCT PORTFOLIO
TABLE 077. TREASUREDATA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 077. RELTIO: SNAPSHOT
TABLE 078. RELTIO: BUSINESS PERFORMANCE
TABLE 079. RELTIO: PRODUCT PORTFOLIO
TABLE 080. RELTIO: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 080. AGILONE: SNAPSHOT
TABLE 081. AGILONE: BUSINESS PERFORMANCE
TABLE 082. AGILONE: PRODUCT PORTFOLIO
TABLE 083. AGILONE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 083. NGDATA: SNAPSHOT
TABLE 084. NGDATA: BUSINESS PERFORMANCE
TABLE 085. NGDATA: PRODUCT PORTFOLIO
TABLE 086. NGDATA: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 086. SIGNAL: SNAPSHOT
TABLE 087. SIGNAL: BUSINESS PERFORMANCE
TABLE 088. SIGNAL: PRODUCT PORTFOLIO
TABLE 089. SIGNAL: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 089. AMPERITY: SNAPSHOT
TABLE 090. AMPERITY: BUSINESS PERFORMANCE
TABLE 091. AMPERITY: PRODUCT PORTFOLIO
TABLE 092. AMPERITY: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 092. BLUECONIC: SNAPSHOT
TABLE 093. BLUECONIC: BUSINESS PERFORMANCE
TABLE 094. BLUECONIC: PRODUCT PORTFOLIO
TABLE 095. BLUECONIC: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 095. ACTIONIQ: SNAPSHOT
TABLE 096. ACTIONIQ: BUSINESS PERFORMANCE
TABLE 097. ACTIONIQ: PRODUCT PORTFOLIO
TABLE 098. ACTIONIQ: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 098. ASCENT360: SNAPSHOT
TABLE 099. ASCENT360: BUSINESS PERFORMANCE
TABLE 100. ASCENT360: PRODUCT PORTFOLIO
TABLE 101. ASCENT360: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 101. SALESFORCE: SNAPSHOT
TABLE 102. SALESFORCE: BUSINESS PERFORMANCE
TABLE 103. SALESFORCE: PRODUCT PORTFOLIO
TABLE 104. SALESFORCE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 104. NICE: SNAPSHOT
TABLE 105. NICE: BUSINESS PERFORMANCE
TABLE 106. NICE: PRODUCT PORTFOLIO
TABLE 107. NICE: KEY STRATEGIC MOVES AND DEVELOPMENTS
TABLE 107. USERMIND: SNAPSHOT
TABLE 108. USERMIND: BUSINESS PERFORMANCE
TABLE 109. USERMIND: PRODUCT PORTFOLIO
TABLE 110. USERMIND: KEY STRATEGIC MOVES AND DEVELOPMENTS
LIST OF FIGURES
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY TYPE
FIGURE 012. PERSONALIZED RECOMMENDATIONS MARKET OVERVIEW (2016-2028)
FIGURE 013. PREDICTIVE ANALYTICS MARKET OVERVIEW (2016-2028)
FIGURE 014. MARKETING DATA SEGMENTATION MARKET OVERVIEW (2016-2028)
FIGURE 015. CUSTOMER RETENTION AND ENGAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 016. SECURITY MANAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS (DATA ENRICHMENT AND DATA MONETIZATION) MARKET OVERVIEW (2016-2028)
FIGURE 018. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY APPLICATION
FIGURE 019. DIGITAL MEDIA MARKET OVERVIEW (2016-2028)
FIGURE 020. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 021. MANUFACTURING MARKET OVERVIEW (2016-2028)
FIGURE 022. RETAIL & CPG MARKET OVERVIEW (2016-2028)
FIGURE 023. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 024. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. EUROPE CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 001. YEARS CONSIDERED FOR ANALYSIS
FIGURE 002. SCOPE OF THE STUDY
FIGURE 003. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY REGIONS
FIGURE 004. PORTER'S FIVE FORCES ANALYSIS
FIGURE 005. BARGAINING POWER OF SUPPLIERS
FIGURE 006. COMPETITIVE RIVALRYFIGURE 007. THREAT OF NEW ENTRANTS
FIGURE 008. THREAT OF SUBSTITUTES
FIGURE 009. VALUE CHAIN ANALYSIS
FIGURE 010. PESTLE ANALYSIS
FIGURE 011. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY TYPE
FIGURE 012. PERSONALIZED RECOMMENDATIONS MARKET OVERVIEW (2016-2028)
FIGURE 013. PREDICTIVE ANALYTICS MARKET OVERVIEW (2016-2028)
FIGURE 014. MARKETING DATA SEGMENTATION MARKET OVERVIEW (2016-2028)
FIGURE 015. CUSTOMER RETENTION AND ENGAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 016. SECURITY MANAGEMENT MARKET OVERVIEW (2016-2028)
FIGURE 017. OTHERS (DATA ENRICHMENT AND DATA MONETIZATION) MARKET OVERVIEW (2016-2028)
FIGURE 018. CUSTOMER DATA PLATFORM MARKET OVERVIEW BY APPLICATION
FIGURE 019. DIGITAL MEDIA MARKET OVERVIEW (2016-2028)
FIGURE 020. BFSI MARKET OVERVIEW (2016-2028)
FIGURE 021. MANUFACTURING MARKET OVERVIEW (2016-2028)
FIGURE 022. RETAIL & CPG MARKET OVERVIEW (2016-2028)
FIGURE 023. OTHERS MARKET OVERVIEW (2016-2028)
FIGURE 024. NORTH AMERICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 025. EUROPE CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 026. ASIA PACIFIC CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 027. MIDDLE EAST & AFRICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
FIGURE 028. SOUTH AMERICA CUSTOMER DATA PLATFORM MARKET OVERVIEW BY COUNTRY (2016-2028)
