Global Advertising Market Research Report 2012-2024

June 2019 | 128 pages | ID: G0013169DE3EN
HeyReport

Abstracts

SUMMARY

The global Advertising market will reach xxx Million USD in 2019 with CAGR xx% 2019-2024. The objective of report is to define, segment, and project the market on the basis of product type, application, and region, and to describe the content about the factors influencing market dynamics, policy, economic, technology and market entry etc.

Based on products type, the report describes major products type share of regional market. Products mentioned as follows:

• TV Advertising
• Newspaper & Magazine Advertising
• Outdoors Advertising
• Radio Advertising
• Internet Advertising
• Others

Leading vendors in the market are included based on profile, business performance etc. Vendors mentioned as follows:

• Omnicom Group
• WPP
• Dentsu Inc.
• PublicisGroupe
• IPG
• Havas SA
• Focus Media Group
• Guangdong Advertising Co., Ltd.
• Bluefocus Communication Group Co., Ltd.
• SiMei Media
• AVIC Culture Co.,Ltd.
• Yinlimedia
• Hunan TV and Broadcast Intermediary Co., Ltd.
• Guangdong Guangzhou Daily Media Co., Ltd.
• Beijing Bashi Media Co., Ltd.
• Dahe Group
• China Television Media
• Spearhead Integrated Marketing Communication Group
• Shanghai Xinhua Media Co., Ltd.
• Chengdu B-ray Media Co., Ltd.

Based on Application, the report describes major application share of regional market. Application mentioned as follows:

• Food & Beverage Industry
• Vehicles Industry
• Health and Medical Industry
• Commercial and Personal Services
• Consumer Goods
• Others

Based on region, the report describes major regions market by products and application. Regions mentioned as follows:

• Asia-Pacific
• North America
• Europe
• South America
• Middle East & Africa

Contents

1 MARKET OVERVIEW

1.1 Objectives of Research
  1.1.1 Definition
  1.1.2 Specifications
1.2 Market Segment
  1.2.1 by Type
    1.2.1.1 TV Advertising
    1.2.1.2 Newspaper & Magazine Advertising
    1.2.1.3 Outdoors Advertising
    1.2.1.4 Radio Advertising
    1.2.1.5 Internet Advertising
    1.2.1.6 Others
  1.2.2 by Application
    1.2.2.1 Food & Beverage Industry
    1.2.2.2 Vehicles Industry
    1.2.2.3 Health and Medical Industry
    1.2.2.4 Commercial and Personal Services
    1.2.2.5 Consumer Goods
    1.2.2.6 Others
  1.2.3 by Regions

2 INDUSTRY CHAIN

2.1 Industry Chain Structure
2.2 Upstream
2.3 Market
  2.3.1 SWOT
  2.3.2 Dynamics

3 ENVIRONMENTAL ANALYSIS

3.1 Policy
3.2 Economic
3.3 Technology
3.4 Market Entry

4 MARKET SEGMENTATION BY TYPE

4.1 Market Size
  4.1.1 TV Advertising Market, 2013-2018
  4.1.2 Newspaper & Magazine Advertising Market, 2013-2018
  4.1.3 Outdoors Advertising Market, 2013-2018
  4.1.4 Radio Advertising Market, 2013-2018
  4.1.5 Internet Advertising Market, 2013-2018
  4.1.6 Others Market, 2013-2018
4.2 Market Forecast
  4.2.1 TV Advertising Market Forecast, 2019-2024
  4.2.2 Newspaper & Magazine Advertising Market Forecast, 2019-2024
  4.2.3 Outdoors Advertising Market Forecast, 2019-2024
  4.2.4 Radio Advertising Market Forecast, 2019-2024
  4.2.5 Internet Advertising Market Forecast, 2019-2024
  4.2.6 Others Market Forecast, 2019-2024

5 MARKET SEGMENTATION BY APPLICATION

5.1 Market Size
  5.1.1 Food & Beverage Industry Market, 2013-2018
  5.1.2 Vehicles Industry Market, 2013-2018
  5.1.3 Health and Medical Industry Market, 2013-2018
  5.1.4 Commercial and Personal Services Market, 2013-2018
  5.1.5 Consumer Goods Market, 2013-2018
  5.1.6 Others Market, 2013-2018
5.2 Market Forecast
  5.2.1 Food & Beverage Industry Market Forecast, 2019-2024
  5.2.2 Vehicles Industry Market Forecast, 2019-2024
  5.2.3 Health and Medical Industry Market Forecast, 2019-2024
  5.2.4 Commercial and Personal Services Market Forecast, 2019-2024
  5.2.5 Consumer Goods Market Forecast, 2019-2024
  5.2.6 Others Market Forecast, 2019-2024

6 MARKET SEGMENTATION BY REGION

6.1 Market Size
  6.1.1 Asia-Pacific
    6.1.1.1 Asia-Pacific Market, 2012-2018
    6.1.1.2 Asia-Pacific Market by Type
    6.1.1.3 Asia-Pacific Market by Application
  6.1.2 North America
    6.1.2.1 North America Market, 2012-2018
    6.1.2.2 North America Market by Type
    6.1.2.3 North America Market by Application
  6.1.3 Europe
    6.1.3.1 Europe Market, 2012-2018
    6.1.3.2 Europe Market by Type
    6.1.3.3 Europe Market by Application
  6.1.4 South America
    6.1.4.1 South America Market, 2012-2018
    6.1.4.2 South America Market by Type
    6.1.4.3 South America Market by Application
  6.1.5 Middle East & Africa
    6.1.5.1 Middle East & Africa Market, 2012-2018
    6.1.5.2 Middle East & Africa Market by Type
    6.1.5.3 Middle East & Africa Market by Application
6.2 Market Forecast
  6.2.1 Asia-Pacific Market Forecast, 2019-2024
  6.2.2 North America Market Forecast, 2019-2024
  6.2.3 Europe Market Forecast, 2019-2024
  6.2.4 South America Market Forecast, 2019-2024
  6.2.5 Middle East & Africa Market Forecast, 2019-2024

7 MARKET COMPETITIVE

7.1 Global Market by Vendors
7.2 Market Concentration
7.3 Price & Factors
7.4 Marketing Channel

8 MAJOR VENDORS

8.1 Omnicom Group
8.2 WPP
8.3 Dentsu Inc.
8.4 PublicisGroupe
8.5 IPG
8.6 Havas SA
8.7 Focus Media Group
8.8 Guangdong Advertising Co., Ltd.
8.9 Bluefocus Communication Group Co., Ltd.
8.10 SiMei Media
8.11 AVIC Culture Co.,Ltd.
8.12 Yinlimedia
8.13 Hunan TV and Broadcast Intermediary Co., Ltd.
8.14 Guangdong Guangzhou Daily Media Co., Ltd.
8.15 Beijing Bashi Media Co., Ltd.
8.16 Dahe Group
8.17 China Television Media
8.18 Spearhead Integrated Marketing Communication Group
8.19 Shanghai Xinhua Media Co., Ltd.
8.20 Chengdu B-ray Media Co., Ltd.

9 CONCLUSION

List Of Tables

LIST OF TABLES

Table Product Specifications of Advertising
Table Products Segment of Advertising
Table TV Advertising Overview
Table Newspaper & Magazine Advertising Overview
Table Outdoors Advertising Overview
Table Radio Advertising Overview
Table Internet Advertising Overview
Table Others Overview
Table Global Advertising Market by Type, 2011-2022 (USD Million)
Table Application Segment of Advertising
Table Food & Beverage Industry Overview
Table Vehicles Industry Overview
Table Health and Medical Industry Overview
Table Commercial and Personal Services Overview
Table Consumer Goods Overview
Table Others Overview
Table Global Advertising Market by Application, 2011-2022 (USD Million)
Table Global Advertising Market by Region, 2011-2022 (USD Million)
Table Cost of Advertising
Table Market Dynamics
Table Policy of Advertising
Table GDP of Major Countries
Table TV Advertising CAGR by Revenue and Volume, 2012-2018
Table Newspaper & Magazine Advertising CAGR by Revenue and Volume, 2012-2018
Table Outdoors Advertising CAGR by Revenue and Volume, 2012-2018
Table Radio Advertising CAGR by Revenue and Volume, 2012-2018
Table Internet Advertising CAGR by Revenue and Volume, 2012-2018
Table Others CAGR by Revenue and Volume, 2012-2018
Table TV Advertising CAGR by Revenue and Volume, 2012-2024
Table Newspaper & Magazine Advertising CAGR by Revenue and Volume, 2012-2024
Table Outdoors Advertising CAGR by Revenue and Volume, 2012-2024
Table Radio Advertising CAGR by Revenue and Volume, 2012-2024
Table Internet Advertising CAGR by Revenue and Volume, 2012-2024
Table Others CAGR by Revenue and Volume, 2012-2024
Table Food & Beverage Industry CAGR by Revenue and Volume, 2012-2018
Table Vehicles Industry CAGR by Revenue and Volume, 2012-2018
Table Health and Medical Industry CAGR by Revenue and Volume, 2012-2018
Table Commercial and Personal Services CAGR by Revenue and Volume, 2012-2018
Table Consumer Goods CAGR by Revenue and Volume, 2012-2018
Table Others CAGR by Revenue and Volume, 2012-2018
Table Global Advertising Market by Vendors, 2012-2018 (USD Million)
Table Global Advertising Market by Vendors, 2012-2018 (in Volume)
Table Global Advertising Market Share by Vendors, 2012-2018 (USD Million)
Table Global Advertising Market Share by Vendors, 2012-2018 (in Volume)
Table Price Factors List
Table Omnicom Group Profile List
Table Microecological Modulator Operating Data of Omnicom Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table WPP Profile List
Table Microecological Modulator Operating Data of WPP (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Dentsu Inc. Profile List
Table Microecological Modulator Operating Data of Dentsu Inc. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table PublicisGroupe Profile List
Table Microecological Modulator Operating Data of PublicisGroupe (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table IPG Profile List
Table Microecological Modulator Operating Data of IPG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Havas SA Profile List
Table Microecological Modulator Operating Data of Havas SA (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Focus Media Group Profile List
Table Microecological Modulator Operating Data of Focus Media Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Guangdong Advertising Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Guangdong Advertising Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Bluefocus Communication Group Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Bluefocus Communication Group Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table SiMei Media Profile List
Table Microecological Modulator Operating Data of SiMei Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table AVIC Culture Co.,Ltd. Profile List
Table Microecological Modulator Operating Data of AVIC Culture Co.,Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Yinlimedia Profile List
Table Microecological Modulator Operating Data of Yinlimedia (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Hunan TV and Broadcast Intermediary Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Hunan TV and Broadcast Intermediary Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Guangdong Guangzhou Daily Media Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Guangdong Guangzhou Daily Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Beijing Bashi Media Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Beijing Bashi Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Dahe Group Profile List
Table Microecological Modulator Operating Data of Dahe Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table China Television Media Profile List
Table Microecological Modulator Operating Data of China Television Media (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Spearhead Integrated Marketing Communication Group Profile List
Table Microecological Modulator Operating Data of Spearhead Integrated Marketing Communication Group (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Shanghai Xinhua Media Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Shanghai Xinhua Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Chengdu B-ray Media Co., Ltd. Profile List
Table Microecological Modulator Operating Data of Chengdu B-ray Media Co., Ltd. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)

List Of Figures

LIST OF FIGURES

Figure Advertising Picture
Figure Industry Chain Structure of Advertising
Figure SWOT of Advertising
Figure TV Advertising Market Size and Growth, 2012-2018 (USD Million)
Figure TV Advertising Market Size and Growth, 2012-2018 (in Volume)
Figure Newspaper & Magazine Advertising Market Size and Growth, 2012-2018 (USD Million)
Figure Newspaper & Magazine Advertising Market Size and Growth, 2012-2018 (in Volume)
Figure Outdoors Advertising Market Size and Growth, 2012-2018 (USD Million)
Figure Outdoors Advertising Market Size and Growth, 2012-2018 (in Volume)
Figure Radio Advertising Market Size and Growth, 2012-2018 (USD Million)
Figure Radio Advertising Market Size and Growth, 2012-2018 (in Volume)
Figure Internet Advertising Market Size and Growth, 2012-2018 (USD Million)
Figure Internet Advertising Market Size and Growth, 2012-2018 (in Volume)
Figure Others Market Size and Growth, 2012-2018 (USD Million)
Figure Others Market Size and Growth, 2012-2018 (in Volume)
Figure TV Advertising Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure TV Advertising Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Newspaper & Magazine Advertising Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Newspaper & Magazine Advertising Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Outdoors Advertising Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Outdoors Advertising Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Radio Advertising Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Radio Advertising Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Internet Advertising Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Internet Advertising Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Others Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Others Market Estimates and Forecasts, 2019-2024 (in Volume)
Figure Food & Beverage Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Vehicles Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Health and Medical Industry Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Commercial and Personal Services Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Consumer Goods Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Others Market Size and Growth, 2012-2018 (USD Million)
Figure Market Size and Growth, 2012-2018 (in Volume)
Figure Asia-Pacific Market Size and Growth, 2012-2018 (USD Million)
Figure Asia-Pacific Market Size and Growth, 2012-2018 (in Volume)
Figure Asia-Pacific Market Size by Type
Figure Asia-Pacific Market Share by Type
Figure Asia-Pacific Market Size by Application
Figure Asia-Pacific Market Share by Application
Figure North America Market Size and Growth, 2012-2018 (USD Million)
Figure North America Market Size and Growth, 2012-2018 (in Volume)
Figure North America Market Size by Type
Figure North America Market Share by Type
Figure North America Market Size by Application
Figure North America Market Share by Application
Figure Europe Market Size and Growth, 2012-2018 (USD Million)
Figure Europe Market Size and Growth, 2012-2018 (in Volume)
Figure Europe Market Size by Type
Figure Europe Market Share by Type
Figure Europe Market Size by Application
Figure Europe Market Share by Application
Figure South America Market Size and Growth, 2012-2018 (USD Million)
Figure South America Market Size and Growth, 2012-2018 (in Volume)
Figure South America Market Size by Type
Figure South America Market Share by Type
Figure South America Market Size by Application
Figure South America Market Share by Application
Figure Middle East & Africa Market Size and Growth, 2012-2018 (USD Million)
Figure Middle East & Africa Market Size and Growth, 2012-2018 (in Volume)
Figure Middle East & Africa Market Size by Type
Figure Middle East & Africa Market Share by Type
Figure Middle East & Africa Market Size by Application
Figure Middle East & Africa Market Share by Application
Figure Asia-Pacific Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure North America Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Europe Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure South America Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Middle East & Africa Market Estimates and Forecasts, 2019-2024 (USD Million)
Figure Advertising Market Concentration by Region
Figure Marketing Channels Overview